Creative thinkers used the ample time on offer to imagine new ways of harnessing technology. Phones became note-takers, sound-bite keepers and research sources; headphones offered an instant release or therapeutic break, while smartwatches opened up the wellness landscape. Those who worked from home relied on high-spec screens and devices that could perform to the standard required.
Samsung’s range of unrivalled devices, including its third-generation Samsung Galaxy Z Flip3 – which boasts a unique foldable screen, a cover display for quick notifications, and a multi-angle camera and auto-framing for taking the perfect selfie – provided consumers with the tools they needed for the new normal and beyond.
Fashion enthusiast and writer Susie Lau explores the limitless photographic possibilities of the Samsung Galaxy Z Flip3. The foldable screen allows for easy picture-taking: Susie road-tests the device on her expansive wardrobe, trying on and photographing different outfits from various angles.
Catering to many different lifestyles, the impressive credentials are attractive for a diverse demographic, from bloggers to artists, designers to office workers and beyond. Samsung’s selection of headphones and smartwatches provided much-needed solace and functionality throughout the pandemic year, too. Its wireless Galaxy Buds2, available with various specifications, are suitable for a variety of lifestyles, while the sleek capsule of the Samsung Galaxy Watch4 boasts a classic timepiece design as well as cellular capacity.
"I love that my earbuds match
my outfit, and the phone"
John Lewis & Partners has been a leading retailer and port-of-call for families and individuals seeking the highest quality goods, specifically the newest technology. Samsung’s full product offering can be bought both in-store and online at Johnlewis.com to prepare you for every circumstance with seamless integration across devices. Consumers can trust John Lewis & Partners to provide a premium service: purchases of the Samsung Galaxy range come with a three-year guarantee and you can spread the cost up to 36 months with interest-free credit available. 0% APR representative. Ts&Cs apply.
The pandemic year caused many people to feel more distant than ever from loved ones, putting a profound importance on advanced technology and communication. Whether it was keeping in contact with a family member on the other side of the world or catching up with a friend who lived down the road in lockdown, devices became lifelines during the unprecedented circumstances.
Discover the Samsung range at John Lewis & Partners
with 3 year guarantee
IN PARTNERSHIP WITH
JOHN LEWIS x samsung
If this past year (and a bit) has taught us anything, it’s that communication is more important than ever. Samsung and John Lewis & Partners have joined forces on a new campaign, The Art of Connection, that celebrates the vital role of technology and its wondrous ability to keep us connected.
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Images taken by Susie using the Samsung Galaxy Z Flip3
Photographer: Brendan Freeman
Stylist: Kelly-Ann Hughes
Art Director - Jeffrey Lee
Producer - Lucy Hewitt
Hair and makeup - Nadia Altinbas
Manicurist - Jeanette Vuong