St. Vincent Shares How
Reinvention Plays Into Her
Creative Success
Die dreifache Grammy-Gewinnerin begeistert aktuell mit ihrem brillant subversiven Album "Daddy's Home". Und auch St. Vincents neuestes Werk trägt ihre unverkennbare Handschrift: ein Kurzfilm, den sie exklusiv für "The Art of Drive" mitgestaltet hat. Die Sängerin und Musikerin lässt darin tief blicken: in ihre Gedankenwelt, in ihr Schaffen und in den kreativen Prozess, aus dem sie Inspiration schöpft.
Es ist das erste Mal, dass Porsche, Vogue und WIRED kooperieren. Das gemeinsame Projekt trägt den Titel
"The Art of Drive". Dahinter verbirgt sich eine Plattform, die Wegbereiter:innen, Visionär:innen und
Träumer:innen zusammenbringt, damit sie sich gegenseitig inspirieren und kreativ weiterbilden können.
Zu Wort kommen Pionier:innen aus den Bereichen Mode, Technologie, Musik, Design und Kultur. Junge
Kreative können in den Dokumentationen, Artikeln, Interviews, Events und Podiumsdiskussionen in die
Welt ihrer Vorbilder eintauchen und interaktiv Erfahrungen sammeln.
"The Art of Drive" ist eine faszinierende Inspirationsquelle und präsentiert Erfolgsgeschichten aus den verschiedensten Bereichen, die eines gemeinsam haben: Sie basieren auf der Kraft der Veränderung.
St. Vincent, die bürgerlich Annie Clark heißt, ist das beste Beispiel für kreativen Erfolg durch Veränderung: Wie ein Chamäleon präsentiert sie mit jedem Album etwas völlig Neues. Ihre Fähigkeit, sich immer wieder zu verändern, ist im Musikbusiness einzigartig. "Mit jeder Platte, die ich produziere, versuche ich von Anfang bis Ende eine ganz eigene Welt zu erschaffen", sagt Clark im Film, dessen Script sie kreativ mitgestaltet hat. "Natürlich fängt alles mit der Musik an. Aber dann versuche ich, die Geschichte weiterzuerzählen. Wie
inszeniere ich mich? Wie drehe ich meine Videos? Das bin alles ich, es sind verschiedene Teile meiner
Persönlichkeit."
Je länger der Film läuft, desto mehr erfahren wir über Clark und ihre kreative Mission. "Ich verspüre eine große Dankbarkeit, nicht nur für das, was meine Vorbilder getan haben, um mein Leben als Künstlerin und
als Mensch einfacher zu machen, sondern auch für die wichtigen Werke, die sie hinterlassen haben", sagt sie. "Ich hoffe wirklich, dass auch ich es der nächsten Generation leichter machen kann, damit sie sich selbst verwirklichen und frei sagen kann, was sie denkt."
Im Film spricht St. Vincent über Künstler:innen, die für ihre eigene kreative Entwicklung entscheidend waren. Und sie erklärt, warum ihr Mentor:innen, ihre positive Wirkung auf andere und ihr eigenes Vermächtnis so wichtig sind. "Erfolg bedeutet für mich, Projekte zu realisieren, an die ich zu 120 Prozent glaube. Ich will etwas Großartiges für die nächste Generation schaffen."
Annie Clark ist die erste Mentorin, die ihre Einsichten auf der Plattform "The Art of Drive" teilt. Im Laufe der Zeit werden ihre Erkenntnisse von einer Reihe weiterer Mentor:innen ergänzt werden – ausnahmslos kreative Vordenker:innen in ihren eigenen Bereichen. Auch sie teilen ihre Ideen und Erkenntnisse, ihre Herausforderungen, Motivationen und Erfolge mit dem Publikum von „The Art of Drive“. Und sie werden zeigen, welche Kraft in der Authentizität liegt und beweisen, dass der Weg zum Erfolg die ständige Weiterentwicklung ist.
Unter den Mentor:innen befindet sich die britisch-jamaikanische Tech-Gründerin Sharmadean Reid. Von Kindesbeinen an wurde sie von einer unstillbaren Leidenschaft getrieben. Ihr erstes Hip-Hop-Magazin veröffentlichte sie noch als Studentin. Heute ist sie der kreative Kopf und CEO von Beautystack und The Stack World. Dort lebt sie ihren Traum, indem sie Frauen miteinander vernetzt und ihnen den Weg zu wirtschaftlichem und sozialem Aufstieg ermöglicht.
Ebenfalls an Bord: Sara Nuru, Model und Co-Gründerin von nuruCoffee und dem Verein nuruWomen. Sie importiert fair gehandelten Kaffee und unterstützt äthiopische Frauen mit Mikrokrediten, um Ihnen eine selbstbestimmte Existenz zu bieten. Als Botschafterin für nachhaltige Entwicklung setzt sie sich außerdem für UN-Nachhaltigkeitsziele ein.
Auch Karla Welch, eine der mächtigsten Stylistinnen der Modebranche, erfindet sich immer wieder neu, um noch weiter aufzusteigen. Und dann ist da noch Barbara Sika, Color & Trim-Designerin bei Porsche, die ihren Lehrberuf aufgab und zur Designerin umschulte, um sich einen Namen in der Automobilindustrie zu machen.
Erfahren Sie hier mehr über
"The Art of Drive"
PARTNERSHIP
Die Ausnahmekünstlerin
St. Vincent gewährt in einem neuen Kurzfilm für "The Art of Drive" Einblicke in ihren Schaffensprozess
“To me, success means getting to make work that I 120 per cent believe in”
“There’s so much that we can take from what our super earth has already given us,” says Sean Wotherspoon, in a new film created exclusively for The Art of Drive
advertisement
“One of my favourite opportunities right now is to tell everyone who we truly are. You can create that. You're in full control of that narrative.”
Where sneakerhead culture and sustainable practice collide you’ll find Sean Wotherspoon, designing for the future. Soaring to success with several big-brand vegan sneaker collaborations, it’s Wotherspoon’s immersive approach that really sets him apart. Using nature as his “shortcut” to innovation, he shares his unconventional process in a new film created exclusively for The Art of Drive.
The Art of Drive is a collaboration between Porsche, Vogue and WIRED. Geared towards inspiration and education, the platform brings together trailblazers across fashion, tech, music, design and culture. The objective is to empower the next generation’s goals via interactive experiences, from documentaries to articles, interviews, events, panel talks and more.
Previous thought-leaders on The Art of Drive include Annie Clark, aka St. Vincent, who shared how her unique skill for reinvention informs her success. Plus mentors Sharmadean Reid, Sara Nuru, Hannah Lux Davis, Barbara Sika and Karla Welch, who have distilled their own experiences into tangible advice on how dreams can be made reality.
Next, Sean Wotherspoon takes the baton, bringing his perspective to The Art of Drive. The short film allows us to explore Wotherspoon’s world, a desert dreamscape filled with natural materials, from kelp to cacti. Through this lens, we’re encouraged to approach what we see every day with newfound creativity and to innovate with what already exists.
As the film unfolds, he elaborates on this mission, sharing how to craft ideas that are spectacularly different. For Wotherspoon, it’s details that could easily be overlooked that spark his imagination. “I found this dead cactus, completely dried out, and I realised the inside is like a honeycomb, it's like straight up mesh,” he says. “So, I'm going to take a great high-res photo of that cactus, I'm going to bring it to our production team and we’re going to make a really cool four-layer mesh out of it. I almost hate sharing it, it's such a great idea.”
“There’s a different cactus over here,” he continues, with compelling enthusiasm. “Its skeleton looks like it was printed on a 3D printer, but these things have been around for hundreds of years – the world is so ahead and we’re so behind it. This is all we need to do, just take in what nature has to offer us and boom, shortcut.”
And it’s not just materials that Wotherspoon seeks to innovate. “We’re defining the way,” he says, on his drive to overhaul tired approaches within industry, essentially using the hype machine as a force for good. “It would really make me happy if my legacy was to be remembered as someone who questioned things that weren’t typically questioned,” he says.
His advice for those looking to take their aspirations to the next level? “Be consistent, show people that this is something that you love and care about through consistency,” he says. “One of my favourite opportunities right now is to tell everyone who we truly are. You can create that. You're in full control of that narrative.”
Building on Wotherspoon’s story are a new series of mentors, who will in turn share their expertise with the Art of Drive’s audience. Their aim? To inspire a new way of seeing, turning standard approaches and traditional outlooks on their head, in order to take the next generation’s success to new heights.
There’s Grace Ladoja MBE, a British-Nigerian music executive and curator of arts and culture. Manager of artists Skepta and Sarz, she’s a champion of creativity, shaping global trends and experiences as she strives to build economic independence in the Black community.
Elsewhere German-Iranian fashion designer Leyla Piedayesh, founder of the Lala Berlin label, began her career in journalism before making the leap to design. She’s an ambassador for cultural diversity, drawing from her Iranian roots and Berlin’s multicultural scene to redefine the fashion landscape.
Then there’s Janeya Griffin, the powerhouse businesswoman advocating for tech, entrepreneurship, inclusive innovation and social justice within underserved communities. She mentors, educates and inspires, encouraging everyone that they have the ability to change the world.
Discover more about The Art of Drive here
St. Vincent Shares How Reinvention Plays Into Her
Creative Success
PARTNERSHIP
“There’s so much that we can take from what our super earth has already given us,” says Sean Wotherspoon, in a new film created exclusively for The Art of Drive
You’ve seen St. Vincent scoop up three Grammy awards, you’ve listened to her brilliantly subversive new album Daddy’s Home, and now you can watch as she reveals the magic behind her artistic process, in a film created exclusively for The Art of Drive.
The Art of Drive is a first-time collaboration between Porsche, Vogue and WIRED. Geared towards inspiration and education, the platform brings together trailblazers across fashion, tech, music, design and culture. The aim? To empower the next generation’s goals via immersive and interactive experiences – think documentaries, articles, interviews, events, panel talks and more.
Presenting success stories – both personal and industry-wide – of transformation across diverse spheres, The Art of Drive offers an in-depth resource of inspiration.
Discover more
about The Art of Drive here
and keep checking back for more content as the platform evolves.
From Sean Wotherspoon to Grace Ladoja, Leyla Piedayesh, Janeya Griffin and the platform’s wider community of innovators, The Art of Drive continues to build an in-depth resource of inspiration. We’ll be watching this space for the next generation of creatives it's set to empower.
Where sneakerhead culture and sustainable practice collide you’ll find Sean Wotherspoon, designing for the future. Soaring to success with several big-brand vegan sneaker collaborations, it’s Wotherspoon’s immersive approach that really sets him apart. Using nature as his “shortcut” to innovation, he shares his unconventional process in a new film created exclusively for The Art of Drive.
The Art of Drive is a collaboration between Porsche, Vogue and WIRED. Geared towards inspiration and education, the platform brings together trailblazers across fashion, tech, music, design and culture. The objective is to empower the next generation’s goals via interactive experiences, from documentaries to articles, interviews, events, panel talks and more.
Previous thought-leaders on The Art of Drive include Annie Clark, aka St. Vincent, who shared how her unique skill for reinvention informs her success. Plus mentors Sharmadean Reid, Sara Nuru, Hannah Lux Davis, Barbara Sika and Karla Welch, who have distilled their own experiences into tangible advice on how dreams can be made reality.
Next, Sean Wotherspoon takes the baton, bringing his perspective to The Art of Drive. The short film allows us to explore Wotherspoon’s world, a desert dreamscape filled with natural materials, from kelp to cacti. Through this lens, we’re encouraged to approach what we see every day with newfound creativity and to innovate with what already exists.
As the film unfolds, he elaborates on this mission, sharing how to craft ideas that are spectacularly different. For Wotherspoon, it’s details that could easily be overlooked that spark his imagination. “I found this dead cactus, completely dried out, and I realised the inside is like a honeycomb, it's like straight up mesh,” he says. “So, I'm going to take a great high-res photo of that cactus, I'm going to bring it to our production team and we’re going to make a really cool four-layer mesh out of it. I almost hate sharing it, it's such a great idea.”
“There’s a different cactus over here,” he continues, with compelling enthusiasm. “Its skeleton looks like it was printed on a 3D printer, but these things have been around for hundreds of years – the world is so ahead and we’re so behind it. This is all we need to do, just take in what nature has to offer us and boom, shortcut.”
And it’s not just materials that Wotherspoon seeks to innovate. “We’re defining the way,” he says, on his drive to overhaul tired approaches within industry, essentially using the hype machine as a force for good. “It would really make me happy if my legacy was to be remembered as someone who questioned things that weren’t typically questioned,” he says.
His advice for those looking to take their aspirations to the next level? “Be consistent, show people that this is something that you love and care about through consistency,” he says. “One of my favourite opportunities right now is to tell everyone who we truly are. You can create that. You're in full control of that narrative.”
Building on Wotherspoon’s story are a new series of mentors, who will in turn share their expertise with the Art of Drive’s audience. Their aim? To inspire a new way of seeing, turning standard approaches and traditional outlooks on their head, in order to take the next generation’s success to new heights.
There’s Grace Ladoja MBE, a British-Nigerian music executive and curator of arts and culture. Manager of artists Skepta and Sarz, she’s a champion of creativity, shaping global trends and experiences as she strives to build economic independence in the Black community.
Elsewhere German-Iranian fashion designer Leyla Piedayesh, founder of the Lala Berlin label, began her career in journalism before making the leap to design. She’s an ambassador for cultural diversity, drawing from her Iranian roots and Berlin’s multicultural scene to redefine the fashion landscape.
Then there’s Janeya Griffin, the powerhouse businesswoman advocating for tech, entrepreneurship, inclusive innovation and social justice within underserved communities. She mentors, educates and inspires, encouraging everyone that they have the ability to change the world.
“I love looking at something and asking, how can I change this slightly to give it a different look, to keep the heritage of what I'm working with, but also elevate it to the next level?” Wotherspoon explains. “That's my personal challenge, whether it's designing a sneaker, designing a car, designing a new process for a warehouse on how to become sustainable, or creating a new material. That’s what drives me. Even talking about it, I get excited. There's so much to be done.”
Next, Sean Wotherspoon takes the baton, bringing his perspective to The Art of Drive. The short film allows us to explore Wotherspoon’s world, a desert dreamscape filled with natural materials, from kelp to cacti. Through this lens, we’re encouraged to approach what we see every day with newfound creativity and to innovate with what already exists.