1355 Peachtree
NEW STORY. NEW TEAM.
RIGHT NOW.
Today's Story
AGENDA
01
Tell a New Story
02
Capture Tenants
03
04
New Team
today's story
TODAY'S STORY
Iconic Character, but Stuffy / Residential
Lack of Identity
Midtown's Value Play
Misconception of Location
Ideal for Local / Regional Service Firms
Disjointed Tour Experience
Opportunity for Third Space
MARKet perception
Inconsistent Amenity Package
How Does 1355 PEACHTREE Stack Up?
THE PEACHTREE 345,254 RSF 77% Leased $35.50
View Competitive Set
Silhouette Midtown 125,720 RSF 74% LEASED $30.00
Colony Square, 100/400 335,000 / 394,072 RSF 93% / 80% LEASED $47.00
One Midtown Plaza 245,543 RSF 82% leased $37.50
Pershing Park Plaza 160,145 RSF 82% leased $43.00
Federal Home Loan Bank 235,314 RSF 86% LEASED $29.75
Regions Plaza 550,936 RSF 98% leased $44.00
Two Midtown Plaza 269,486 RSF 61% leased $37.50
Pershing Point Plaza 409,579 RSF 63% leased $38.00
Four Seasons 97,000 RSF 71% leased $37.50
View CLASS B OVERVIEW
View CLASS A OVERVIEW
MARKET OVERView
Class A Office
COMPEtitive SET
Market Overview
$39.13
24.5%
765,919
82.9%
17.1%
533,691
3,125,795
Totals/Averages
Direct Rate
Percent Available
Total Available SF
Percent Leased
Percent Vacant
Direct Vacant Space
Building SF
2022 Net Absorption
Asking Rate
Vacancy Rate
Total Inventory
196,762 SF
$42.41
21.6%
25,583,713 SF
Class B Office
(25,574) SF
$31.64
7.9%
4,784,549 SF
Penthouse with mezzanine and balconies. $5 / SF rent premium
Suite 2000 8,317 SF
Stack Attack
Relocate fitness center and management office here.
Suite 175 2,776 SF
Full demo.
Suite 300 30,353 SF
Future spec suite.
Suite 790 3,176 SF
Balcony space. $2.50 / SF rent premium.
Suite 775 499 SF
Needs demo and white boxing.
Suite 850 8,473 SF
Spec suite.
Suite 840 2,455 SF
Suite 820 2,519 SF
White boxed vacancies.
Suite 1260 1,647 SF
Suite 1500 4,459 SF
Needs to be white boxed.
Suite 1900 6,750 SF
Suite 1250 2,344 SF
Suite 750 7,522 SF
Suite 150 2,944 SF
Rebranding Opportunity
Update Exterior Facade
Relocate Management Office and Fitness Center to 1st Floor
Reposition Restaurant & Outdoor Space
Music & Scents in the Lobby
Engage Local Arts Community
Spec Suite Rollout
Transform Security into Coffee Bar
ENHANCED MAIN ENTRANCE
FEATURED LOCAL ARTISTS
LOBBY COFFEE BAR
DESTINATION RESTAURANT
The Peachtree is a 21-story Class “A” office tower located on Peachtree Street between 16th and 17th Streets in the heart of Midtown – Atlanta’s premiere 24/7 neighborhood. With approximately 345,254 rentable square feet of office and retail space, a grand central atrium and multiple tenant-exclusive balconies, The Peachtree offers unique opportunities for businesses to attract and retain talent in the most popular office submarket in Atlanta.
tell a new story
THE PAST
Focus on What
CLASSIC MIDTOWN
It’s like working at a boutique hotel with luxury concierge services! At the center of The Peachtree, a 9-story, sunlit atrium lobby is the energizing heart of the building. Infused with local artists, a new coffee bar and monthly events program, this space is like nothing else in the Midtown Arts District. Surrounded by new renovations and amenities, The Peachtree has been designed to accommodate the new way we work: abundant third-spaces, hospitality and lifestyle abound.
THE HOSPITALITY WORKPLACE
THE FUTURE
Focus on Why
The past
(Focus on What)
The FUTURE
(Focus on Why)
Hospitality Workplace in the Midtown Arts District
Complete Amenity Package with Abundant 3rd Spaces
Best Midtown Value Option
elevator pitch
Flyers that Curate the Story
Websites for Messaging
Videos that Sell the Experience
Consistency is Key
Information that Draws Attention
next level marketing
leveraging technology
Video Tours
VIRTUAL TEST FIT
Branded Ipads for all Tours
Floorplan
showcase the experience
Local & Entrepreneurial
Law Firms
Finance & Insurance
Non-Profits
Healthcare Services
Professional Services
attract the right users
National Targeting
Economic Development Outreach
Colliers
30 day rollout
personal on-site tours
economic summit
Prospecting Tenants Through Our Relationships
targeting strategy
reinforced marketing
the tour experience
1
2
4
5
6
7
8
Park Here
Meet in lobby atrium
Showcase High Impact Tenant Lounge
FITNESS CENTER
Reimagined RESTAURANT Space
Tour Show Ready Vacancies
ENTRANCE + walkable retail
art of the tour
Conclude Tour / Gift Box
3
(current + proposed future location)
COFFEE BAR
9
Lease up Timeline
leasing guidance
80% Leased
leasing TIMELINE
in 24 Months
NEW TEAM
our team
The New Team
$1B
In closed leasing transactions
15M
Total square feet
200+
Deals over 20,000 SF
40+
Years of collective experience
#3
Office Landlord Broker
ACBR 2020
Top 10
#7
ACBR 2017
JESSICA DOYLE
The NEW Team
HEATHER LAMB
GRAHAM LITTLe
BEST-IN-CLASS SERVICE
What Sets Us Apart • Extensive Midtown deal experience and tenant relationships • Hustle and drive regardless of deal size • Out-of-the-box solution providers • Specialists at driving rates to create value • Real-time market intel
Project Type Experts • Intown Office • Value-Add Opportunities • Repositioning Story • Creative-Office • Mixed-Use Environments
The Right Team
The Tenants
Royal Centre Three & Four
Brookside I & II
Extensive Midtown experience & tenant relationships
Out-of-the-box solution providers
Specialists at driving rates to create value
Proactive approach to drive velocity
Real-time market intel
team experience
colliers Atlanta
proven expertise
Colliers has Midtown Experience + Aggressive Pursuit
Occupancy
INVOLVEMENT
INFORMATION
PROSPECTING
TOURING
Analytics
MARKET INTELLIGENCE
MARKETING
PARTNERSHIP
COLLABORATION
BALANCED TEAM
MESSAGING
teamwork in unison
Hustle + Drive with Unmatched Energy
Extensive Market Experience
Repositioning Experts with Proven Performance
Think Like an Owner
Highest Level of Service
why colliers?
NEW STORY. New TEAM.
Art of the Tour
Royal Centre Four
Parking Structure 1,425 Spaces
10
Meet at Entrance
Showcase the Royal Club
Utilize TVs as Marketing Tool in Lounge
Highlight Conference & Training Rooms
Studio Fitness Center
Modern Café
Walking Trails & Outdoor Spaces
Covered Abundant Parking
Tour & Show Ready Vacancies
11
Where are They Coming From
Atlanta averages 1.5M SF per year of relocations
15% selected Central Perimeter and 14% selected Cumberland
65% of tenants relocated to class A space
31%
Colliers was involved with
of these transactions
National Targeting Strategy
economic development relationship
We KNOW North Fulton
5995 WINDWARD Backfilled 270,000 SF within 18 months
THE EDISON Signed E-Trade for 108,000 SF, Owens & Minor and 3M to bring the project to 96% leased
BROOKSIDE CONCORD Signed over 200,000 SF of leases within 3 years
FOUNDERS PARK Raised rates over $4/SF from previous owners
MANSELL COURT Completed over 130,000 SF in transactions
AVALON LOFT OFFICE Signed 70k+ SF to bring property to 100% occupancy and pushed rents to achieve highest rates in submarket
GA 400 CENTER Full renovation of common area spaces, increased and secured 240k+ SF in under 4 years
PRESTON RIDGE II Signed a 25,000 RSF lease to bring property to 93% leased
Significant Transactions
Success Stories
Current Assignments
Active Assignments Jessica or Heather Lead 1. 101 W Ponce 2. 1072 W Peachtree 3. 1275 Peachtree 4. Gwinnett Commerce Center 5. Marquis I and II 6. Park at Barrett
Heather/Jessica do not Lead 1. Chattahoochee Corners 2. Founders Park 3. Jefferson Plaza 4. Live Oak Square 5. Mayfair Royal 6. Peachtree Center 7. Sugarloaf Office I–V
Assignment Near Completion 1. 1200 Ashwood 2. 3970 Johns Creek Ct 3. 5995 Windward 4. 680 Engineering 5. Hampton Green 6. Holcomb Woods 7. Mansell Court 8. One Georgia Center 9. Peachtree Corners II and III 10. Preston Ridge II 11. The Quad
Interactive Map
Experiential Marketing
Sell the Experience
High Impact Broker Event
National Colliers Events
Concerts at Lenox Park
Helicopter Tours
Braves Shuttle/Suite
Night in Atlanta
ACBR Brokerfest
Spa Day
