partnership
reimagine
The Asset Today
02
03
Leasing Strategy
04
Marketing Approach
05
Delivering Results
potential
The Market Today
01
Value-Add
portfolio
Opportunities
today
The Market
Market Snapshot
726,149 SF
under construction
Occupied Space
Total Space
140,763,247 SF
164,264,772 SF
0 sf
6,899,398 SF
8,871,142 sf
Northwest Phoenix
$22.08
Asking Rents
$28.79
19.80%
Direct Vacancy
(86,486 SF)
2022 Net Absorption
q4 2022 Stats
18.70%
Availability Rate
(129,218 SF)
Metro Phoenix
22.20%
14.30%
space tracker
Overall Availability (Direct & Sublease)
Q4 2021
Q3 2022
Q4 2022
YOY % Change
Direct Vacant
23,001,758 SF
4,916,498 sf
22,429,005 sf
7,073,032 sf
26,041,499 sf
23,501,525 sf
7,166,265 sf
2.17%
45.76%
Sublease
27,918,256 sf
33,144,531 sf
30,667,790 sf
9.84%
Total
Today's world
Today's World
Currently Tracking Over 3.8 Million SF of Prospective Tenants throughout METRO Phoenix
(in the Northwest Phoenix Submarket)
ACTIVE REQUIREMENtS
The Asset
strengths
weaknesses
opportunities
threats
Submarket Vacancy Hybrid work model Economic uncertainty
Re-introduction / Re-branding Update Common Areas Signage Building Signage Development in the Area
Competing Space of Comparable Size Lack of Smaller Suites / Spec Suites Lack of On-Site Amenities Transient Population
High Parking Ratio I-17 Access Deep Labor Pool Visibility Proximity to Light Rail
Project Vacancy Over time
Q1 18
Q2 18
Q3 18
Q4 18
Q1 19
Q2 19
Q3 19
Q4 19
Q1 20
Q2 20
Q3 20
Q4 20
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
19.7%
65.5%
NW Phoenix
Park 25
14.9%
Competitive Set
strategy
leasing
$24/SF/FSG
Lease Rate
3% Annually
Escalations
$20-$25 for 2nd Floor Suite (Pending length of term)
Tenant Improvements
1 month of rental abatement for each year of lease term
Concessions
LEASING PACKAGES
RECOMMENDED
move-in ready space
Today's Tenant demands
Before Recommended Building Upgrades
After Recommended Building Upgrades
Contemporary Light Fixtures
Incorporate Building Brand
Modern Furniture Upgrades
New Common Area Flooring
Add Contemporary Elements
Add Seating Areas
4
3
1
2
Scripted Tours
5
Provide Prospect with $50 AMEX Card
Prepare Broker with access guidance due to construction
Tour the Fitness Facility
Take Tenant through vacancy
Meet Tenant in the Lobby with Building Highlights
Guide Group to Designated Visitor Spot
6
End tour with broker bonus waiting at Broker's office
approach
marketing
stand out in a crowded market
create an identity
c m y k
76 5 36 0
r g b
1 177 175
h e x
01 b1 af
Clear Water
Deep Blue
Grass
Slate
a b c d e f g h i j k l m n o p q r s t u v w x y z
bODY COPY: oPEN sANS
Headlines: Abel Pro
urban design
contemporary typeface
primary logo
colors
naming ideas
3020 Biltmore Camelback Lakes
fonts
30 Twenty Biltmore Lakes
creators
EXPERIENCE
solutions
strategic marketing
Implement Web-Based Reporting Platform (VTS) Conference Calls Response Time Adobe Document Sign Email Campaign Schedule + Reporting Digital Advertising Reach Digital Marketing Plan
communication
consistent
results
Deliver
6,480 sf
5,943 sf
28,344 sf
83,000 SF
38,014 SF
101,533 SF
51,105 sf
13,109 SF
61,000 SF
13,243 SF
30,091 SF
100,222 SF
38,004 SF
5,386 sf
17,469 SF
Manufacturing the Deal
11,175 sf
8,108 SF
7,499 SF
Recent Team Deals along the I-17
success
proven
Biltmore Center
One Chandler Corporate Center
CASA
650,000 SF "Dated" Class A Asset 64% to 91% Occupancy Rents 16% Above Pro-Forma
118,000 SF 100% Pre-leased before C of O Entire Building Occupied by AllState
181,138 SF Award Winning Redevelopment 50,226 SF Leased while UC Rents 18% Above Pro-Forma
Biltmore Lakes
80,000 SF Class B Asset YTD Have Delivered 52% of all Inquiries YTD Have Delivered 3 Direct Deals
100,000 SF Class C Asset YTD Have Delivered 30% of all Inquires YTD Have Delivered 4 Tenant Direct Deals
Clocktower
100,000 SF Dated Class C Asset YTD Have Delivered 30% of all Inquires YTD Have Delivered 4 Tenant Direct Deals
bench
deep
Vice Chair, CCIM
todd noel
Senior Client Services Coordinator
Robin Barrett
Vice President
kyle campbell
Associate Vice President
matt baniszewski
Senior Client Services Specialist
Tara Dannenberg
Senior Creative Manager
cristiana zarr
Digital Marketing Manager
Marie Bell
Research Director
phillip hernandez
National GIS Director
cliff plank
Senior Director, Business Development & Marketing
vanessa williams
Public Relations
robin vitols
Design Manager
Justin Whiteaker
photographer/ Videographer
markus kelsch
Associate Vice President, JD, MBA, CCIM
MICHAEL MARSH
Business Development Marketing Manager
Danyale Breckenridge
Senior Managing Director
bob mulhern
Research Analyst
John Archer
