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Colliers Custom Signage Case Study
Goal: To Reinvigorate
Create energy and nostaligia for both the neighborhood and availble space.
Attract attention by keeping it bold and minimal.
Welcome
San Francisco
Flood Building
Signage
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Final Product
Boston, USA
Perth, Australia
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- Create strategic plan
* Define Location, vibe, and target audience
* Inspiration for the look and feel of signage
- Provide brokers with mood board, including image inspiration, designs, color options, and image choices
Step 1:
Creative Brief + Concept
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Logistics & Renderings
Step 2:
- Research signage options and cost to decide on what is best artistically for the area and within budget
- Extracted exact measurements of windows from CAD files and transferred to scale in Illustrator to create renderings
- Share renderings with retail team and client via a presentation mock-up for feedback/edits/approval Share renderings with retail team and client via a presentation mock-up
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View Mockup Presentation for Client
Step 2:
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Production & Troubleshooting
- Provided Sign Vendor with approved design files. Vendor took on-site measurements and sent proof back with print ready templates for approval
- Once approved, signage was printed and installed
-Things to keep in mind:
* Meet with vendor onsite to review layout, measurements and discuss other
potential install issues
* Look out for building fixtures, gaps, door handles, broken glass, etc that could alter the
signage layout and installation
* Keep constant communication with vendor and brokers/client throughout the process
Our Team
Erin Doll
Marketing Manager
Mike Bravo
Marketing Specialist
Manuela Vargas
Graphic Designer