Marketing Capabilities
Colliers International
Property Marketing
10/07/2019 Version
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Colliers’ global website showcases our clients’ assets in the best light. Specialized AI helps users view properties that match their digital profile, while thoughtfully designed, mobile-first property marketing pages drive engagement and lead generation.
Our Platform Your Property
COLLIERS.COM
On-site signage at each Colliers listing leverages the firm’s brand identity to draw attention and promote the opportunities available at the property. Our signs are clear, prominently located and designed to be digestible while traveling “at speed.”
signage
Maximum exposure to drive demand
We advertise properties where they gain the most exposure to the largest possible relevant audience. Premium commercial real estate platforms such as CoStar and LoopNet have vast reach and offer the opportunity to showcase a property’s attributes, availabilities and value in a single location.
online portals
Leveraging industry platforms to reach further
PRINT/DIGITAL BROCHURES
Differentiating your property
Designed and delivered by our in-house marketing team, Colliers’ digital and print brochures make an impact. Innovative infographics, location maps and imagery tell a compelling narrative and elevate your property above the competition.
Colliers Network & Email Campaigns
Lead generation continues to grow from our unrivalled database
On-site tours
Curating on-site experiences that are as unique as your property
Our brokers take the time to research a prospect’s requirements before a showing and tailor the experience to suit. After the tour, we follow up and engage with prospects to ensure we have addressed all questions and assessed quality of interest.
Websites & Microsites
Driving engagement & expediting conversion with digital
A website is a digital doorway and essential element of many property marketing campaigns. We can build a custom website or project microsite designed to enhance the profile of your asset that is user-friendly, engaging and compatible with mobile viewing. Our sites act as a method of client engagement when coupled with interactive floor plans, video, mapping tools and other features to convey the narrative to prospects.
3D Interactive Floor plans
With our industry leading technology, our targets take a closer look
Colliers has partnered exclusively with Snaploader to deliver interactive 3D floor plans that create a digital experience for sites, accessible from any device. Spaces can be pre-furnished, or a blank canvas, complete with a drag-and-drop feature, enabling a user to create their own indicative fit-out, save and share.
DATA VISUALIZATION
We turn data into insights to paint a bigger picture
Colliers maximizes the potential of your property by leveraging our in-house GIS experts, turning data into valuable insights with market-leading mapping capabilities to tell a compelling story. Whether it is amenity mapping, tapestry segmentation, labor data, infrastructure mapping or development pipelines — we leverage these tools to engage and excite, illuminating possibilities and showcasing potential.
Photography & Videography
Positioning your property in the best light
We work with talented drone and expert commercial real estate photographers and videographers to bring your listing to life with dynamic media to showcase all the right angles.
DIGITAL ADVERTISING
Tailored campaigns to reach the right audience
Colliers’ digital strategy team assists in the development and execution of targeted digital advertising campaigns for property listings. Powered by Hootsuite, these campaigns promote availabilities across major social media platforms and influential websites such as Google, Facebook and LinkedIn, driving brand recognition and lead generation.
Open House Events
We do things differently to get brokers through the door
On-site events support marketing objectives and provide opportunities for brokers to experience a property in a relaxed and engaging environment. A broker breakfast, lunch, or even an on-site game of mini-golf, allows representatives of potential tenants, buyers and investors to see the building/space in person, meet ownership and network with both the leasing/sale agents and other brokers.
