The UK Loyalty Landscape 2022
The UK Loyalty Landscape 2022
Loyalty programmes are always changing. Whether driven by rapidly changing customer needs, or by advances in technology, programmes have shape-shifted to match and mirror industry requirements. The COVID-19 pandemic created disruptions that accelerated new customer behaviours and expectations bringing forward a digital revolution by several years, but what is next for this evolving landscape?
We asked a specially selected group of managers and owners of loyalty programmes what lies ahead for customer loyalty.
The survey captures their opinions on the changing loyalty landscape and the value of loyalty programmes to a business including key challenges, future investment and customer expectations on looking forward. All responses were anonymous.
A broad spectrum of sectors was represented, including:
• Financial Services & Banking
• Insurance
• Retail
• Travel, Transport & Hospitality
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The changing shape of loyalty