INVESTOR SEGMENTS
SMSF 2.9%
Financial advisors 2.4%
Companies 4.45%
Custodians 8.7%
Superannuation funds 8.6%
73% Retail investors
of ETF investors only hold one ETF in their portfolio
50.5%
of retail investors have a portfolio value of under $10,000
61.1%
Breakdown of investor segments