Making the Most of First-Party Data: With tight budgets, CMOs are
examining their first-party data for opportunities to upsell and cross-sell
existing customers.
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The Biggest Challenges—and Solutions—for CMOs Today
How digital marketers are adapting to a changing B2B landscape
to generate new leads and solidify long-term clients.
Merge with External Databases: Data providers can offer invaluable information (number of employees, revenue range, locations, etc.) to enrich first-party data and gain additional insights.
Achieve the Four “R”s: Contact the right customer with the right content at the right time in the right channel. A data provider can help demystify the signals in the buyer’s journey to present the right customized solution
at the opportune moment.
Accuracy
Completeness
Consistency
Timeliness
Validity/Conformity
Uniqueness
34%
30%
30%