PRETTIER THINGS
Millie Bobby Brown
The actor launched Florence by Mills, a beauty brand for Gen Z, by Gen Z, before she was old enough to drive.
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AN EMPIRE STATE OF MIND
Paris McKenzie
At just 16 years old, she created a beauty supply store that caters to the needs of her predominantly Black community in Brooklyn.
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Gomez
Selena
With Rare Beauty, she added entrepreneur to her pop-star-producer-actor résumé. With its sister nonprofit, the Rare Impact Fund, she is writing a new script for how a beauty start-up can create impact far beyond its blushes and balms.
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JOY TRENDING
Gabe Adams-Wheatley
Born without limbs, she creates viral TikTok videos that challenge any lingering perception that the thrill and transformation of makeup is reserved for certain genders or abilities.
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HIT SUBSCRIBE
Molly Burke
Through her YouTube channel, she helps dismantle stereotypes around what it means to be a blind person, one energetic lifestyle video at a time.
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ONE FOR ALL
Sam Latif
Whether it’s easy-open lids on moisturizers or pregnancy tests that read the results out loud, she’s making beauty accessible to all from her position inside one of the world’s biggest personal-care companies.
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