Organic Marketing Maturity
1 Part-Time Resource
1 Full-Time Resource
2-3 Full-Time Resources
To the best of your knowledge, how is your organization currently staffed to support your SEO / Organic Marketing activities and objectives?
4+ Full-Time Resources
(~50% of someone’s time)
Click one of the boxes below to make your selection.
How would you characterize the experience level of the team members currently supporting your SEO / Organic Marketing program?
(i.e., first time doing SEO)
(i.e., some previous SEO experience)
(i.e., prior experience working on varied SEO practices)
(i.e., extensive SEO experience working across a variety of sites, programs, goals)
Which of the following describes your executive team's investment in SEO / Organic Marketing (e.g., budget, resourcing, etc.)? (Select one)
SEO is Top Priority
Cross Departmental Processes
Which of the following best describes your company’s
cross-functional processes? (Select one)
How frequently is search data used to inform content creation?
(25% of the time)
(50% of the time)
(75% of the time)
(~100% of the time)
More than 1
Around 2 weeks
Around 1 week
On average, how long does it take to create and publish a new page of content? (Select one)
A few days
On average, how long does it take the Web Dev / IT team to fulfill a SEO request? (Select one)
Less than a week
Performance has decreased
Performance has stayed flat
Performance has increased less than 5% on average
Performance increased 5-10% on average
How has your SEO / Organic Marketing program impacted your website performance over the last 12 months? (Select one)
Performance increased more than 10% on average
Which of the following best describes your organization's current approach to SEO / Organic Marketing reporting? (Select one)
(i.e., Inconsistent reporting, low confidence, minimal socialization)
(i.e., Siloed reporting, medium confidence, minimal socialization)
(i.e., Team based-reporting, medium confidence, some socialization)
(i.e., Advanced role-based reporting, high confidence, widely socialized)
How often does senior management review the performance of SEO / Organic Marketing programs? (Select one)
Single Point Solution
Disparate Point Solutions
Which of the following best describes the current SEO technology used by your team to manage organic marketing programs? (Select one)
Fully Integrated Enterprise Platform
(e.g., Rank Tracker)
(e.g., Rank Tracker, Web Crawling Tool)
supplemented by additional point solutions
How often does your Content Management System (CMS) prevent you from implementing SEO changes to your site?
(50% of the time)
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Want to learn how to take your Organic Marking program to the next level? Check out our Webinar The State of Search 2021: The Year of Organic Marketing Maturity.
Based on our assessment, your program is Stage 1 - Conceptional. You have a vision for your Organic Marketing program, but need more support and resources to fully get off the ground.
At this maturity stage, we find that companies have a high-level of understanding of what’s needed to shape an Organic Marketing program. That said, Organic Marketing may be viewed as a tactic to implement rather than an integral part of the organization’s ability to deliver actionable insights, empower teams and connect with audiences.
However, the organization is beginning to understand the opportunity organic marketing provides to accelerate inbound traffic, find new customers and grow revenue.
Organic Marketing Maturity: Level 1
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Based on our assessment, your program is Stage 2 - Tactical. You have an early vision of an Organic Marketing program and your organization wants to invest in the organic channel as one of several tactics but you need more guidance and support to chart a more defined path to success
Want to level up and out of the Tactical Stage? See how Conductor can help you evolve your Organic Marking program.
In this stage, companies have started to implement Organic Marketing tactics but still need to chart their defined path to success at scale. SEO may be viewed as one possible method of many rather than an integral part of the organization’s ability to deliver actionable insights, empower teams and better serve its audiences.
The organization is beginning to understand the value of Organic Marketing and the opportunity cost of not investing when compared to competitors, affiliates, and partners who leverage the organic channel.
Organic Marketing Maturity: Level 2
Based on our assessment, your program is Stage 3 - Foundational. Your organization recognizes the value of Organic Marketing to scale up your business, accelerate inbound traffic and better engage with your audience. You have invested in organic in the short-term but need more support to build a long-term, in-house foundation for success.
Want to level up and out of the Foundational stage? See how we can help you evolve your Organic Marking program.
At this stage, organizations and leadership may find themselves at a crossroads: they understand the massive potential opportunity of Organic Marketing but are still quantifying the scale of opportunity and the in-house expertise needed to capture it. Some organizations may initially decide to offload organic initiatives onto a third party - often at a premium price with inconsistent results.
In this fundamental stage, your future Organic Marketing success and maturity is dependent on leveraging in-house people, processes, tech and metrics, as an integral part of your organization.
Organic Marketing Maturity: Level 3
Based on our assessment, your program is Stage 4 - Strategic. In this advanced maturity stage, your Organic Marketing programs are mature across most success pillars, including dedicated team resourcing across SEO, Content and Web teams, wide-spread buy-in from stakeholders, and well-codified processes.
Want to level up and out of the Strategic stage? See how we can help you evolve your Organic Marking program.
You and your team have a strong vision for Organic Marketing and are actively investing in scaling all facets of your program. We find that successful Strategic programs have also worked to evangelize Organic Marketing within their organization and have achieved buy-in on the value of SEO data among different teams - even outside of marketing - using it as a driver of business decision making. Though this is an advanced stage, there are still big opportunities to grow and become a transformative leader in this space - and within your organization.
The key to moving forward is to make sure that you are demonstrating use cases for SEO data across the organization as a valuable input to drive business decision making at all levels. That means you’ll need elevated Organic Marketing technology in place to serve different teams and stakeholders with different data needs.
Organic Marketing Maturity: Level 4
Based on our assessment, your program is Stage 5 - Transformative and you are among the most advanced of today’s Organic Marketing teams. Organic Marketing serves as a critical foundation within your organization.
See how we can help you evolve your Organic Marking program.
Your enterprise Organic Marketing technology is a central source of truth, which serves many business decisions beyond the website. Organic Marketing practices and devoted resources are strong in all areas, including dedicated team resourcing, wide-spread buy-in, developed processes and SEO-informed strategy.
At the highest level of Organic Marketing maturity, your organization has successfully achieved seamless collaboration between teams, agility in cross-functional processes, empowered by a fully integrated Organic Marketing platform technology. With the right in-house infrastructure, your organization is empowered to scale up, increase ROI and accelerate digital growth.
Organic Marketing Maturity: Level 5