Begin Journey
The hardest thing about adding a Mac and
iPad product to your user ecosystem is choice.
From screen size and form factor to functionality and performance level, the differences add up.
Answer these seven quick questions to
uncover the device your users need for
the type of work they do.
Find the Right Apple Device for Your Users
Learn More
What factors are important when considering investing in new devices?
Investment
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How mobile are your users and where does the workday take them?
Mobility
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Do your users desire a more-portable device or larger workspace?
Screen Size
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Would users benefit from tablet, touch, and pencil functionality?
Touch / Portability
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Do your users prioritize raw processing power or efficiency?
CPU / Memory
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How heavy is your workload?
Workload
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How do you protect your devices from mishaps?
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Warranty
Recommendations
MacBook Air
13.6", M2 chip
MacBook Pro 13"
13.3", M2 chip
MacBook Pro 14"
14.2", M1 Pro chip
MacBook Pro 14"
14.2", M1 Max chip
iPad
10.2", A13 Bionic chip
AppleCare+ is a great starting coverage for your devices. We also offer AppleCare for Enterprise. With different tiered support levels, longer duration coverage (up to 4 years), global onsite hardware support, 24x7 technical support via phone, and IT department-level coverage, AppleCare for Enterprise offers a lower-cost, more-efficient coverage solution.
Affordability
Affordability, yet still
powerful enough for everyday
business productivity.
Performance
Higher-end performance
for pro-level workflows
and demanding tasks.
Shop Now
MacBook Air with M2
Apple’s most afordable MacBook Pro now has the newest, most powerful chip in their line up—the M2.
Apple’s lightest MacBook Pro allows for the portability and battery life
you need, while providing a more powerful computing configuration.
With the new M2 chipset, this redesigned, ultrafast laptop lets you do just about anything—anywhere.
Configurable up to 25GB RAM and 2TB SSD, there’s more power to the 13" MacBook Pro than ever before.
Do more effortlessly with seamless continuity across your Apple devices.
A supercharged, lightweight laptop offering more power
than the Air for everyday business needs.
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Shop Now
Learn More
Shop Now
Learn More
Apple’s most affordable laptop now has the newest, most powerful chip
in their line up—the M2.
Apple’s most lightweight laptop, featuring a supercharged battery,
suits all portable, basic business needs.
MacBook Air features a beautiful 13.6" Liquid Retina Display large enough for your daily tasks.
With the new M2 chipset, this redesigned, ultrafast laptop lets you do just about anything—anywhere. Configurable up to 25GB RAM and 2TB SSD, there’s more power to the MacBook Air than ever before.
Do more effortlessly with seamless continuity across your Apple devices.
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A supercharged, lightweight laptop for everyday business needs.
MacBook Pro 13"
Shop Now
With a perfect, in-between screen size, the 14" MacBook Pro offers
up to 17 hours of battery life!
This MacBook Pro features a beautiful 14.2" Liquid Retina XDR Display.
Do more effortlessly with seamless continuity across your Apple devices.
Dynamic performance on a powerful,
pro-level laptop.
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MacBook Pro 14" M1 Pro
Shop Now
Being the biggest, most powerful device in the line up, the 16" MacBook Pro offers up to 21 hours of battery life!
This MacBook Pro features a beautiful 16.2" Liquid Retina XDR Display
large enough for any need.
Do more effortlessly with seamless continuity across your Apple devices.
Dynamic performance on a powerful,
pro-level laptop.
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•
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MacBook Pro 16" M1 Pro
Shop Now
With a perfect, in-between screen size, the 14" MacBook Pro offers
up to 17 hours of battery life!
This MacBook Pro features a beautiful 14.2" Liquid Retina XDR Display.
Do more effortlessly with seamless continuity across your Apple devices.
Peak Apple performance with a powerful design
for high-end users.
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•
MacBook Pro 14" M1 Max
Shop Now
Being the biggest, most powerful device in the line up, the 16" MacBook Pro offers up to 21 hours of battery life!
This MacBook Pro features a beautiful 16.2" Liquid Retina XDR Display
large enough for any need.
Do more effortlessly with seamless continuity across your Apple devices.
Peak Apple performance with a powerful design
for high-end users.
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•
•
MacBook Pro 16" M1 Max
Shop Now
iPad, when paired with a keyboard case and Apple Pencil, takes portability to
the next level. This is an affordable alternative to a laptop for those on the go.
iPad offers up to 9 hours of battery life. It’s perfect for a day of field use—
or quick meetings out of the office!
Using Sidecar and Universal Control, iPad can work as a second display
to your Mac.
Do more effortlessly with seamless continuity across your Apple devices.
A powerful, portable mobile solution that handles everyday tasks,
allowing the use of the Apple Pencil.
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iPad
Shop Now
Shop Now
Learn More
Shop Now
Learn More
Shop Now
Learn More
MacBook Pro 16"
16.2", M1 Max chip
START OVER
They have the flexibility
to work anywhere but are
primarily desk-based.
Desk-based producer
They are mobile, often traveling from one meeting room to another. A thin and light design with
all-day battery life is essential.
Mobile user
These users are highly mobile, collaborating in the field or in front of customers. They value a thin and light device with all-day battery life and a compact design.
In-the-field collaborator
More workspace is preferred.
A bigger, 16" screen and 10-key pad for number entry will support greater productivity.
16" larger workspace
My users prioritize
a more compact,
13"-14" form factor.
Compact 13"–14"
A keyboard and trackpad is
the most efficient and
preferred input method.
They need a sturdy laptop.
Keyboard preferred
They often use freeform drawing
to express ideas, take digital notes, or sign documents. Being able
to type—and have pencil support—would be beneficial.
Freeform drawing
These are standard knowledge workers who still care
about performance.
Efficiency
These users are in roles with demanding workloads that
require high-performance
and faster processing power.
Processing power
These users perform everyday tasks: multitasking, document creation, and the use of productivity applications like Microsoft 365.
Office multitasker
These users execute heavier, business-related computer tasks—including detailed financial analysis, design, video, content creation, and Web development.
Power user
We have coverage
through a separate vendor
Separate coverage
We use AppleCare+
AppleCare+
We use AppleCare
for Enterprise
AppleCare for Enterprise
MacBook Pro 16"
16.2", M1 Pro chip
iPad
10.2", A13 Bionic chip
MacBook Pro 14"
14.2", M1 Max chip
MacBook Pro 16"
16.2", M1 Max chip
MacBook Pro 14"
14.2", M1 Pro chip
MacBook Pro 13"
13.3", M2 chip
MacBook Air
13.6", M2 chip
MacBook Pro 16"
16.2", M1 Pro chip
Learn More
Learn More
Learn More
Learn More
Learn More
Learn More
Learn More
Apple’s most affordable laptop now has the newest, most powerful chip
in their line up—the M2.
Apple’s most lightweight laptop, featuring a supercharged battery,
suits all portable, basic business needs.
MacBook Air features a beautiful 13.6" Liquid Retina Display large enough for your daily tasks.
With the new M2 chipset, this redesigned, ultrafast laptop lets you do just about anything—anywhere. Configurable up to 25GB RAM and 2TB SSD, there’s more power to the MacBook Air than ever before.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
•
•
MacBook Air with M2
A supercharged, lightweight laptop for everyday business needs.
Shop Now
Apple’s most afordable MacBook Pro now has the newest, most powerful chip in their line up—the M2.
Apple’s lightest MacBook Pro allows for the portability and battery life
you need, while providing a more powerful computing configuration.
With the new M2 chipset, this redesigned, ultrafast laptop lets you do just about anything—anywhere.
Configurable up to 25GB RAM and 2TB SSD, there’s more power to the 13" MacBook Pro than ever before.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
•
•
MacBook Pro 13"
A supercharged, lightweight laptop offering more power
than the Air for everyday business needs.
Shop Now
With a perfect, in-between screen size, the 14" MacBook Pro offers
up to 17 hours of battery life!
This MacBook Pro features a beautiful 14.2" Liquid Retina XDR Display.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
MacBook Pro 14" M1 Pro
Dynamic performance on a powerful,
pro-level laptop.
Shop Now
Being the biggest, most powerful device in the line up, the 16" MacBook Pro offers up to 21 hours of battery life!
This MacBook Pro features a beautiful 16.2" Liquid Retina XDR Display
large enough for any need.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
MacBook Pro 16" M1 Pro
Dynamic performance on a powerful,
pro-level laptop.
Shop Now
With a perfect, in-between screen size, the 14" MacBook Pro offers
up to 17 hours of battery life!
This MacBook Pro features a beautiful 14.2" Liquid Retina XDR Display.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
MacBook Pro 14" M1 Max
Peak Apple performance with a powerful design
for high-end users.
Shop Now
Being the biggest, most powerful device in the line up, the 16" MacBook Pro offers up to 21 hours of battery life!
This MacBook Pro features a beautiful 16.2" Liquid Retina XDR Display
large enough for any need.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
MacBook Pro 16" M1 Max
Peak Apple performance with a powerful design
for high-end users.
Shop Now
iPad, when paired with a keyboard case and Apple Pencil, takes portability to
the next level. This is an affordable alternative to a laptop for those on the go.
iPad offers up to 9 hours of battery life. It’s perfect for a day of field use—
or quick meetings out of the office!
Using Sidecar and Universal Control, iPad can work as a second display
to your Mac.
Do more effortlessly with seamless continuity across your Apple devices.
•
•
•
•
iPad
A powerful, portable mobile solution that handles everyday tasks,
allowing the use of the Apple Pencil.
Shop Now
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