Intro
Brand Foundation
LOGO
Typography
Colors
Visual Language
Resources
2026
Brand guidelines
Our brand guidelines outline how we present ourselves. They ensure our visual identity and messaging stay consistent, cohesive, and professional across every touchpoint.
Download pdf version
Purpose, Three Uniques, Values, Voice
All logo variations, rules of application
Logo
Brand fonts, rules of application
Presentations, RFPs, helpful files and links
Graphic devices, photography
Brand colors, rules of application
Color
By following brand guidelines, we maintain a unified look in all communications—from proposals to emails and presentations. This guide helps us stay true to our core identity while leaving room for creativity. As our brand evolves, this guide will too. Check back regularly for updates.
© 2026, Continua Interiors
Questions? info@continuainteriors.com
Purpose
Who we are
Three uniques
Values
Voice
Future focused
The principles that guide our work and culture
Rooted in purpose and strengthened by shared values, our approach is human, thoughtful, and adaptable. Our voice reflects how we think and collaborate—helping us connect clearly, work confidently, and evolve alongside our clients.
Built for change. Powered by people.
It represents the seamless integration of our three legacy companies: Corporate Concepts, Interior Investments, and Intereum—and our commitment to creating interior environments that adapt and grow with our clients. Our spaces support every moment of the modern-day continuum, not just work or life, but everything in between.
Three Uniques
The name "Continua" reflects the fluid, evolving nature of life and work.
Tools, insight, and agility to keep your spaces ready for what’s next.
One team. One model. Delivering integrated solutions across every market we serve.
Connected
Expertise, care, and community driving stronger client partnerships.
People powered
01
Strive To Be Great
We are passionate about what we do and show commitment to doing it well. We hold ourselves to a high standard of excellence, always delivering our best work. We learn from mistakes, embrace feedback, and use it to grow stronger and better every day.
We stay resilient and adaptable, navigating challenges with determination and flexibility. When faced with setbacks, we persist and maintain a solution-oriented mindset. Even under pressure, we remain calm, steady, and focused on finding the best way forward.
Do hard things
02
We are committed to the greater good of the organization and work collaboratively as one team. We respect our colleagues and value the diverse contributions they bring. We communicate openly, listen actively, and share knowledge and resources to achieve collective success.
Stronger together
03
We take accountability for our actions and follow through on our commitments. We step up to solve problems and make sure things get done. By taking responsibility for outcomes and honoring our promises, we build trust with both colleagues and clients.
Own it
04
Every piece of communication should resonate with these core traits, ensuring that we remain consistent and authentic.
Our brand voice reflects our personality — Human, Intelligent, and Curious. Shaping the way we tell our story and connect with clients.
We speak in a relatable and empathetic tone. We understand the challenges our clients face and position ourselves as trusted partners ready to help. Our voice should feel conversational and approachable, fostering a sense of collaboration.
Human
#WARM
#FRIENDLY
#People-Powered
Example
We’re here to support you every step of the way in creating a workspace that inspires and elevates your team.
Our approach combines years of industry expertise with cutting-edge innovations to create flexible, future-proof environments.
We are experts in our field, and our voice reflects that. When we communicate, we demonstrate insight and a deep understanding of the solutions we provide, without being overly technical. We balance expertise with clarity, ensuring that all audiences, from clients to partners, can follow along easily.
Intelligent
#connected
#clear
#Confident
We’re always looking for new ways to integrate the latest technologies and designs into spaces that empower people to thrive.
Our voice is open-minded, excited to explore new ideas, and eager to push the boundaries of what’s possible. We value continuous learning and embrace change, communicating with enthusiasm and optimism about future possibilities.
Curious
#Curious
#Enthusiastic
#Future-focused
Wordmark
Confetti
Clearspace
Misuse
Our logo is a dynamic element, evolving with its environment.
Whether used alone, framing visuals, or co-branding with partners, it integrates effortlessly. Flexible yet grounded by core guidelines, it encourages creative interpretation, reflecting our strength through adaptability.
Download logo pack
wordmark
Wordmark • Alternative colors
confetti logo
confetti • All variations
clearspace
To ensure legibility and consistent presentation, the minimum clear space around the Continua logo should always equal the height of the letter “O” from the logo.
Logo misuse
Card
Do not distort or rotate the logo
Do not apply any visual effects
Do not use the logo on low-contrast backgrounds
Do not alter the logo’s color
Our type system is designed to be clear, versatile, and expressive.
From headlines to body text, the system provides flexibility for both digital and print applications. It supports strong storytelling, maintains readability, and adapts seamlessly to different contexts while reinforcing our brand voice.
Fonts
Application & rules
Download font pack
main typeface
Elza
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Light
Aa
Regular
Medium
We’ve chosen Elza for its modern, clean lines and versatile design. It balances professionalism with approachability, making it perfect for communicating our brand’s forward-thinking and adaptable nature. Elza’s readability and subtle elegance ensure that our messaging is both clear and impactful.
Tobias
Tobias is our choice for decorative headings, bringing character and distinction to our brand. Its expressive serif details create visual impact at large sizes, making it ideal for statement headlines and key brand moments. Used selectively, it adds personality and elegance while complementing our core type system.
Decorative typeface
Arial
Elza – our main font, used for most communications. Clean, versatile, and easy to read.
Bold
System typeface
TL;DR
Arial is our reliable system font, used for communications, emails, and materials not handled by the marketing team. Its simplicity and widespread availability ensure consistency and readability across all platforms.
Tobias – decorative font for headings and highlights. Adds character and impact.
Arial – system font for emails and internal use. Simple, reliable, universal.
Good application
AV isn’t just equipment – it’s an experience.
Design for usability, equity, and the future of work.
Form should follow function and visibility.
Outdated setups waste space. Smart AV and clear sightlines ensure every participant is seen, and heard.
82%
The majority of responders claimed that AV is very important.
RECORD NUMBER
Tobias for expressive headings
Use Tobias when you want character and style. Best for decorative or standout moments.
Elza for classic headings
Choose Elza for a clean, modern, professional tone. Ideal for clear, serious messaging.
Tobias for numbers
When highlighting numbers, make them the hero. Use Tobias Regular for large numbers to enhance the effect and readability.
No Tobias for long or small size text
Limit Tobias to short headlines (max 5 lines). Do not use it for body copy or small text. Minimum size of Tobias is Heading 3 (see library).
No CAPS
Uppercase text is not part of our style. Exceptions may apply for special events, but these are rare.
FORM SHOULD FOLLOW FUNCTION AND VISIBILITY.
No multiple sizes of Tobias
Use Tobias only once per layout. Avoid mixing different sizes in the same composition.
Bad application
Outdated setups waste space. Smart AV and clear sightlines ensure every participant is seen, heard, and included, whether across the table or across the country. Modern offices need more than flashy tech. They need seamless AV that just works, every time, for everyone.
Left alignment is always a good idea.
Alignment
Outdated setups waste space.
In some cases center alignment is also acceptable. If there is one short text that is really impactful.
Never align titles or texts to the right.
Use left alignment for paragraphs with more than 3 lines of text.
Do not use center alignment for longer paragraphs, it gets hard to read.
Do not justify text to fill margins.
Outdated setups waste. space. Smart AV and clear sightlines ensure every participant is seen, heard, and included, whether across the table or. across the country. Modern offices need. more. than. flashy tech. They need seamless AV that just. works, every time, for everyone.
Use Light for headings, when using Tobias.
Most furniture dealers don’t understand AV.
Use Medium for headings, and Regular for paragraphs, when using Elza.
Audio Visual integration is no longer optional.
Elza and Tobias can be used together in a title, but only on separate lines.
Do not use Medium or Semibold for long paragraphs.
Do not use Regular for headings, when using Tobias.
Weight & pairing
AV.
Use Regular for huge highlights, like a number or a single word, when using Tobias.
AV Team Insights
Outdated setups waste space. Smart AV and clear sightlines ensure every participant is seen, heard, and included, whether across the table or the country.
Our colors give us personality.
A neutral base palette showcases our adaptability and alignment with partner brands, blending effortlessly into any setting. Our accents inject energy: tennis ball yellow is our bold signature, representing vibrancy and innovative solutions, while lavender and robin’s egg teal introduce fresh dimensions to express various moods.
Color palette
Neutral palette
Use off-white as the primary background throughout. Off-black should anchor all text and any stronger alternate backgrounds. The gray shades fill in the structure, supporting borders, dividers, cards, icons, and other functional elements.
Off white
HEX
RGB
#F7F6F3
247, 246, 243
#F2F0ED
242, 240, 237
Dark 1
Dark 2
#EAE8E4
234, 232, 228
Dark 3
#DBD9D6
219, 217, 214
Dark 4
#BBB9B4
187, 185, 180
Off black
#1C1C1C
28, 28, 28
Light 1
#30302F
48, 48, 47
Light 2
#444443
68, 68, 67
Light 3
#595857
89, 88, 87
Light 4
#88837E
136, 131, 126
Accents
Tennis ball
#E0FE04
224, 254, 4
Lavender
#D6C5FF
214, 197, 255
Robin's egg
#99EAD7
153, 234, 215
Our accent colors highlight key brand moments and add energy where needed. Tennis ball yellow is the primary accent and should lead in moments that call for emphasis or immediate recognition. Lavender and robin’s egg teal act as supportive accents, used for decorative elements and subtle variety throughout the design. Together, they introduce personality without overwhelming the neutral foundation.
Off-white or yellow on black
Use off-white for most text to ensure clarity, and reserve yellow as a bright accent for emphasis.
Off-black on off-white
Clear, readable contrast ideal for straightforward, professional messaging.
Off-black on yellow
High contrast makes bold statements stand out. Best for decorative or standout moments.
Off-black on off-white grey shade
The soft grey background adds depth and contrast, while off-black text ensures clear, comfortable readability.
Off-black on teal
Teal offers a softer, fresh background that keeps contrast clear and messaging professional.
Off-black on purple
Purple works as a vibrant accent background. Pairing it with off-black text creates bold, eye-catching statements.
No secondary accent texts on off-black
Don’t use multiple accent colors together on black. Stick to off-white for readability, reserving accents for emphasis only.
No gray on off-white
Gray on light backgrounds creates weak contrast. Always choose stronger color pairings for clarity.
No dark shades of yellow on yellow
Avoid pairing dark shades of yellow with yellow backgrounds. This reduces contrast, hurts readability, and generally off-brand.
No secondary accent colors on yellow
Accent colors on yellow create clutter and break consistency. Reserve yellow as the main accent.
No white on teal
Low-contrast combinations weaken messaging. Stick to strong, legible pairings and always keep the brand in mind.
No white on purple
This pairing reduces readability and feels off-brand. Use colors with clearer contrast.
Always ensure strong contrast and legibility. Text should remain clear and easy to read across backgrounds—never sacrifice readability for style.
Contrast & legibility
Yellow, off-black, and off-white are our core brand colors and should be used as the foundation of any design. Purple and teal are optional accents that can be introduced for variety, but they’re not required.
3 main brand colors
Purple and teal work best as decorative touches that add variety and depth. Use them to highlight details, emphasize specific elements, or bring a softer balance to the stronger core palette.
Decorative accents
Lighter or darker shades can be used to improve contrast or for added flexibility in illustrations. They help maintain clarity while giving more nuance and visual range.
Shades
CMYK
15%, 0%, 80%, 0%
Pantone
388
23%, 29%, 0%, 0%
2071
37%, 0%, 17%, 0%
7471
Graphic tools that build recognition
Graphic devices are the supporting elements that give our brand depth and consistency. Patterns, icons, and shapes create a recognizable look and help unify our communications across channels. Used with intention, they add rhythm, emphasis, and personality—ensuring every design feels distinctly Continua while staying clear, functional, and flexible.
Visual language
Graphic devices
Application examples
Photography
Download Graphic Devices Pack
Graphic devices – Circle
The circle is our core graphic device. It appears directly in the logotype—twice in the distinctive double dot of the “i”—and extends across the system as a unifying shape. We use it in multiple ways: to build patterns, to create icons, to frame images, or as an anchor element in page layouts. Its simplicity and clarity make it a versatile tool that reinforces our brand identity while ensuring consistency and recognition across applications.
Lines are another core element of our visual language. They bring rhythm, structure, and direction to our layouts—guiding the eye, connecting elements, and framing content. We use lines in flexible ways: as subtle dividers, expressive backgrounds, or dynamic patterns that add energy and motion. Whether bold or minimal, they help maintain visual consistency while reinforcing the clarity and precision of our brand.
Graphic devices – LINEs
Our visual system extends beyond the circle, evolving into halves, quarters, arcs, and overlays. These geometric variations create new ways to express movement, connection, and balance. They allow compositions to feel dynamic yet cohesive, expanding the system’s visual vocabulary without losing its core identity. Each shape plays a role in framing content, highlighting ideas, and reinforcing the sense of structure and precision that defines Continua.
Graphic devices – Other Shapes
Blur is an essential part of our brand language. It can be used in two ways: consistent blur for subtle depth and focus, or progressive blur to suggest forward momentum and possibility. Progressive blur reflects the idea that the future is not yet fully defined, but in a positive way, full of potential and discovery. Blur elements work especially well as backgrounds, adding softness, atmosphere, and contrast while keeping the focus on key content. They bring a sense of modernity and dynamism to the brand, reinforcing our identity in a distinctive yet flexible way.
Graphic devices – Blur
We use containers with rounded corners as a key part of our visual language. While there are no fixed values, the corners should always feel distinctly rounded to maintain a sense of softness and approachability. As a general guide, larger containers often use a 60px radius, with smaller elements proportionally scaling down. To keep consistency, try to adjust radius in increments of 4px. The maximum roundness is a circle, which ties back to our core brand shape. This flexible system ensures harmony across layouts while allowing adaptability for different formats and sizes.
Graphic devices – Rounded Corners
Application Examples
Photography is central to our brand expression, and our layouts are often built around strong imagery. Giving photos space ensures they remain clear, impactful, and true to their composition. Pair them with graphic devices thoughtfully—always aiming for balance rather than competition. Consistent tone, natural light, and intentional framing help create images that feel authentic and distinctly Continua, unifying our communications across channels.
Photography in design
Cropping
Good cropping
Good cropping keeps the focus on what matters. Key details are visible, the subject sits in a clear focal point, and architectural or visual lines remain straight. This creates clarity, balance, and a sense of professionalism in every image.
Bad cropping
Bad cropping cuts off important details or shifts focus away from the subject. Crooked or uneven lines make the image feel unpolished and distracting. Always take care to frame photos intentionally so they support the story.
Text under image
When combining images and text, legibility is the priority. Whenever possible, place text outside the image—this ensures clarity and prevents visuals from being compromised.
Text overlay on dark enough image
If text must sit on top of an image, it only works when the background is dark enough to create strong contrast. Even then, make sure the photo remains dominant and that the text doesn’t overpower or obscure the image.
Dark overlays, busy images
Forcing readability by darkening the entire photo is not a solution either: it flattens the image, makes it look muddy, and takes away from its natural quality.
Low contrast
Text placed on images without enough contrast quickly loses legibility, making it hard to read and weakening the message.
Headshots
Centered face, clear background
The ideal portrait keeps the face centered with enough space around it and uses a clean, neutral background. This ensures focus stays on the person and creates a professional, consistent look.
Cropped head, not centered face
Avoid cutting off parts of the head or placing the face off-center. It feels unbalanced and distracts from the subject, making the image appear careless.
Busy background
Distracting or overly detailed backgrounds compete with the subject. They reduce clarity and take attention away from the person. Always use simple, unobtrusive backgrounds that highlight the individual.
Explore Tools and Resources.
Access a variety of resources here to help you apply the Continua brand system effectively. From templates to guidelines, these tools ensure consistency while allowing room for creativity and adaptation in all your projects.
Brand Materials
Social
Continua Logo Suite
A comprehensive set of all acceptable logo variations in black and white, png and svg.
PDF version of the guidelines you are looking at right now.
Continua Brand Guidelines
Letterheads
LinkedIn Backgrounds
Lincolnshire
Chicago
Plymouth
Madison
St. Louis
Chicago experience center
St. Louis experience center
People headshots
Instagram
LinkedIn
Facebook
Other Resources
Continua’s AV services.
AV One-pager
Continua’s DIRTT wall solutions.
Walls One-pager
About Continua Interiors.
Continua One-pager
ONE-PAGERS
A resource on the purpose and performance of our Experience Centers.
Experience Center Guide
A platform showcasing Continua’s solutions and digital toolbox—our competitive advantage.
Differentiators
The microsite to share with clients, prospects, and A&D contacts. Includes lead capture — send this link, not the PDF.
Magnetic, Not Mandatory: Website
Our original Harris Poll research on why the office must earn its place. For internal reference — do not share externally.
Magnetic, Not Mandatory: Report
Teams Backgrounds
A foundation for creating design pictorials and visually engaging, branded presentations.
Lookbook
Standardize ancillary budgets with a structured, on-brand Excel template.
Continua Ancillary Budget Template
Our company overview for clients and partners — who we are, how we're built, and what sets us apart.
Built Different
Our audio visual expertise, from conferencing and collaboration to digital signage and sound management.
AV Capabilities Deck
Presentations, decks, proposals
Branding
Presentations, Decks, Proposals
These examples show how the Continua brand comes to life across different touchpoints. By following the guidelines set forth, we ensure that our look and feel is expressed consistently, maintaining unity across all applications. Please refer back to this page whenever creating something new, ensuring your work aligns with our brand vision and these design standards.
Continua Brandbook
Align our solutions with client needs for cohesive, branded experiences.
Use this as a reference and check back often for the latest updates and new content.
RFP Proposal Response
Explore our branded deck for an overview of DIRTT's interior construction solutions.
Continua - DIRTT Overview
Explore the Integrator Toolkit for Audio Visual solutions, designed to create seamless, integrated spaces.
Continua - AV Integration Toolkit
Need quick info on us? Use this company one-pager to share key details with your clients.
Continua Overview / 1 Pager
Answered questions about Continua new brand, website, etc.
FAQ
Continua logo suite
Email signature guidelines
LinkedIn cover
Teams background
