WOOLWORTH
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Take a tour of four iconic NYC structures that went from derelict to dazzling.
By MATTHEW PHENIX
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Since 1973, the Corcoran brand has put people on a pedestal. We’ve always believed that human capital is our greatest investment, and we’ve based our entire model on prioritizing relationships over transactions, earning and keeping clients’ trust through our unwavering commitment to integrity, innovation, and providing the best experience possible. At the end of the day, we’re first and foremost in the people business—and because of it, we’re darn good at real estate.
Founded by one driven woman in a tiny office on the Upper East Side, Corcoran quickly emerged as a pacesetter in the residential real estate business. From our humble Manhattan beginnings, we’ve bound Corcoran’s DNA with strands of honest virtue, guiding our every move as we’ve evolved to meet the growing needs of today’s marketplace. Our affiliated agents are our brand, and because we’ve surrounded ourselves with great people, we’re able to project our best, most authentic self with contagious enthusiasm.
We’ve built a company culture defined by the power of the individual, and positive results have always followed. Our thousands of real estate professionals have grown to represent world-class talent, coupling unrivaled neighborhood fluency with our cutting-edge suite of marketing, technology, and support. We were the first New York City brokerage to release a market report, among the first in that market to co-broke a listing, and the first to launch a dedicated business development and training center, Agent Studio.
The more we’ve grown, the stronger we’ve gotten. Which brought us to ask:
And with that, Corcoran Franchise Group was born.
WHERE we're headed
Our advancement has been quick but measured, a testament to the strength of our brand and the agility of our model for any corner of the globe. Today, we are Realogy's fastest-growing brand.
From prospecting for business to presenting to clients and promoting an important property, we’ve built a flexible marketing and technology framework to help our affiliates grow and win business. Our consumer-focused product suite is built on an open architecture data platform, allowing affiliates to use and integrate the digital tools best suited for their local needs.
Looking forward, we not only seek to broaden our reach through growing the family with additional franchises, but by supporting the continued growth of existing partners and facilitating their entry into new markets.
“We’ve accomplished truly significant expansion in this first year, particularly in California,” remarked Corcoran Global Living CEO Michael Mahon, whose company successfully launched in Los Angeles, San Diego, and Napa/Sonoma within months. “I can’t wait to see how our newest associates work with our wider network to deliver the best possible client service.”
HOW we got here
WHERE we are
Corcoran's affiliate network serves some of the most sought-after real estate markets in the world.
BY INHABIT EDITORS
Defying all odds in times of unprecedented competition and uncertainty,
Corcoran is building a global franchise network from the ground up.
SUCCESS by
AFFILIATION
With our deep experience in high-end, competitive markets, it was a natural move for Corcoran to franchise. Everything we accomplished in our first year with this part of the business is a huge first step for our ambitions with our affiliate network. Leveraging the extensive and varied local expertise of our talented agents, the strong recognition of the Corcoran brand, and the unmatched resources of Realogy have positioned us well for even more growth in 2021.
Pam Liebman,
President & CEO, Corcoran
Stephanie Anton
Senior Vice President,
Corcoran Franchise
As we celebrate one year since the launch of our first franchise affiliate, the Corcoran network has grown to comprise more than 4,200 agents across 100 offices in two countries.
We've crossed the Pacific Ocean to Hawaii, the Caribbean to the British Virgin islands, and followed the Hudson north from New York City—our hometown—from suburban Westchester through to thriving second-home markets in the Catskills.
Our footprint continues to grow exponentially, empowering locally-owned brokerages with Corcoran’s winning suite of purpose-built tools, resources, and support—scalable and uniquely optimized for each market.
Key to our value proposition is to help companies develop strategies to grow. Our first franchise, Corcoran Global Living, was able to accomplish 13 expansions alone within 12 months of joining Corcoran, entering competitive markets across Northern California, Southern California, and Nevada. With our guidance, other affiliates are following suit.
Leading the charge is Senior Vice President of Corcoran Franchise Stephanie Anton, a veteran real estate executive and respected thought leader known throughout the industry. Her dedicated franchise team works in lockstep with all departments Corcoran, ensuring seamless integrations and nurturing the continued success of each partner firm.
"We have an incredibly special opportunity in the marketplace, coupling a powerful and relevant brand with time-tested tools and resources that many others simply do not have," Anton remarked. "It's an offering that resonates with consumers and prospective affiliates alike."
What if we can connect a global network of like minds to bring our household-name recognition and “live who you are” philosophy worldwide?
Central Florida
Chicago
Colorado
Discovery Bay
Hawaii
Hudson Valley
Los Angeles
Hollywood
Manhattan Beach
Napa
Sonoma
Northwest Florida
Reno
San Bernardino
San Diego
San Francisco
Silicon Valley
Tahoe
Temecula
Truckee
Westchester
Get in on something good.
Join our growing family of affiliate companies, representing markets in:
FRANCHISE WITH US
Since 1973, the Corcoran® brand has put people on a pedestal. We’ve always believed that human capital is our greatest investment, and we’ve based our entire model on prioritizing relationships over transactions, earning and keeping clients’ trust through our unwavering commitment to integrity, innovation, and providing the best experience possible. At the end of the day, we’re first and foremost in the people business—and because of it, we’re darn good at real estate.
Founded by one driven woman in a tiny office on the Upper East Side, Corcoran quickly emerged as a pacesetter in the residential real estate business. From our humble Manhattan beginnings, we’ve bound Corcoran’s DNA with strands of honest virtue, guiding our every move as we’ve evolved to meet the growing needs of today’s marketplace. Our affiliated agents are our brand, and because we’ve surrounded ourselves with great people, we’re able to project our best, most authentic self with contagious enthusiasm.
We’ve built a company culture defined by the power of the individual, and positive results have always followed. Our thousands of real estate professionals have grown to represent world-class talent, coupling unrivaled neighborhood fluency with our cutting-edge suite of marketing, technology, and support. We were the first New York City brokerage to release a market report, among the first in that market to co-broke a listing, and the first to launch a dedicated business development and training center, Agent Studio.
The more we’ve grown, the stronger we’ve gotten. Which brought us to ask:
And with that, Corcoran Franchise Group was born.
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As we celebrate one year since the launch of our first franchise affiliate, the Corcoran® network has grown to comprise more than 4,200 agents across 100 offices in two countries.
We've crossed the Pacific Ocean to Hawaii, the Caribbean to the British Virgin islands, and followed the Hudson north from New York City—our hometown—from suburban Westchester through to thriving second-home markets in the Catskills.
Our footprint continues to grow exponentially, empowering locally-owned brokerages with Corcoran’s winning suite of purpose-built tools, resources, and support—scalable and uniquely optimized for each market.
Key to our value proposition is to help companies develop strategies to grow. Our first franchise, Corcoran Global Living, was able to accomplish 13 expansions alone within 12 months of joining Corcoran, entering competitive markets across Northern California, Southern California, and Nevada. With our guidance, other affiliates are following suit.
Leading the charge is Senior Vice President of Corcoran Franchise Stephanie Anton, a veteran real estate executive and respected thought leader known throughout the industry. Her dedicated franchise team works in lockstep with all departments Corcoran, ensuring seamless integrations and nurturing the continued success of each partner firm.
"We have an incredibly special opportunity in the marketplace, coupling a powerful and relevant brand with time-tested tools and resources that many others simply do not have," Anton remarked. "It's an offering that resonates with consumers and prospective affiliates alike."
Our advancement has been quick but measured, a testament to the strength of our brand and the agility of our model for any corner of the globe. Today, we are Realogy's fastest-growing brand.
From prospecting for business to presenting to clients and promoting an important property, we’ve built a flexible marketing and technology framework to help our affiliates grow and win business. Our consumer-focused product suite is built on an open architecture data platform, allowing affiliates to use and integrate the digital tools best suited for their local needs.
Looking forward, we not only seek to broaden our reach through growing the family with additional franchises, but by supporting the continued growth of existing partners and facilitating their entry into new markets.
“We’ve accomplished truly significant expansion in this first year, particularly in California,” remarked Corcoran Global Living CEO Michael Mahon, whose company successfully launched in Los Angeles, San Diego, and Napa/Sonoma within months. “I can’t wait to see how our newest associates work with our wider network to deliver the best possible client service.”
Arizona
Central Florida
Chicago
Colorado
Discovery Bay
Hawaii
Hudson Valley
Los Angeles
Hollywood
Manhattan Beach
Napa
Sonoma
Northwest Florida
Reno
San Bernardino
San Diego
San Francisco
Silicon Valley
Tahoe
Temecula
Truckee
Westchester
success by
affiliation
Defying all odds in times of unprecedented competition and uncertainty, Corcoran® is building a global franchise network from the ground up.