2023 Pride Collection
We are thrilled to announce how Corcoran will be celebrating Pride month this year! To honor and support the LGBTQ+ community, we are providing a collection of vibrant and engaging social assets and two opportunities for agents to share their Pride stories. See below for instructions on how to access and take part in the celebrations. Don't forget to use the hashtag #myprideatcorcoran for a chance to be featured on our brand pages throughout the month. Let's celebrate diversity, inclusivity, and unity together!
Thought Starters:
Share your experience supporting and celebrating Pride with a short-form, self-filmed video. Highlight your personal journey, discuss your advocacy efforts, or express the significance of LGBTQ+ inclusivity in the real estate industry.
Below you will find a handful of thought starters and instructions on how to take part in this campaign. We encourage you to showcase your unique story of allyship and empowerment, creating an inspiring collection of videos that amplify and embrace the diverse voices and experiences that make our Corcoran community truly inclusive and vibrant.
Remember to speak from the heart, share your personal experiences, and offer insights that will resonate with others. Your authentic voice and passion for celebrating Pride Month will shine through in the video.
Corcoran
Agent Spotlight
Corcoran
Pride GIFs
Social Posts
(CSCL)
1. I love celebrating Pride because...
2. As a member of the LGBTQ+ community,
I feel most at home when...
3. In Fifty years from now I hope Pride is...
4. How does Corcoran celebrate and support the
LGBTQ+ community?
5. How do you express your pride?
6. What are some ways you actively support
and uplift the LGBTQ+ community in your
professional life?
7. My favorite Pride memory is...
8. I am involved in my community during Pride by...
9. My LGBTQ+ role models are...
10. What are some words of encouragement you can
offer to someone who is struggling with their
own identity?
11. How do you create a safe and inclusive
environment for the LGBTQ+ community
in real estate?
Ally-specific thought starters:
1. To me, being an ally means..
2. How I support the LGBTQ+ community after
Pride is...
3. In Fifty years from now I hope Pride is...
4. It's important to me to be an ally to the LGBTQ+
community because...
5. I help my LGBTQ+ friends and loved ones feel
at home by...
6. What I want my LGBTQ+ friends and loved ones
to know is...
#MadeOf
The #MadeOf campaign provides an opportunity for agents to share their personal experiences of celebrating and supporting the LGBTQ+ community within their neighborhoods. By speaking from the heart and offering detailed storytelling in each post, agents can showcase the profound impact their communities have had on fostering inclusivity and acceptance, not only during Pride Month, but throughout the year.
Thought Starters:
1. What are some LGBTQ+-friendly businesses or
organizations in your neighborhood?
2. Share stories of LGBTQ+ individuals who have
made a positive impact in your neighborhood.
Tag and celebrate their contributions.
3. What neighborhood traditions or events during
Pride Month bring the community together?
Share your favorite memories.
4. Share your favorite LGBTQ+ landmarks or
gathering spots in the neighborhood. What
makes them special?
5. What neighborhood resources or support
networks are available for LGBTQ+ individuals?
Share your recommendations and personal
experiences.
6. What is your favorite memory from celebrating
Pride in your neighborhood?
HOW TO POST
Corcoran PRIDE GIFs
Each year Corcoran creates a collection of unique Pride-themed GIFs that can be used on Instagram stories. See below for how to access these GIFs and how you can use them to show your pride this month:
• Open Instagram
• Click the “+” button in the top right of the
screen and click “Story”
• Either add an image or video from your
camera roll.
• Click the sticker button in the top right
corner of the screen.
• Choose the GIF option to open the search bar.
• Search for the keywords “#MyPrideAtCorcoran”
to pull up our branded GIFs.
• Decorate your image or video with as many
GIFs as you’d like.
• Once you’ve finished decorating, click the
“Your Story” button in the botton left corner
to publish to your Instagram Story.
Corcoran’s Pride Social Posts
in Corcoran’s Social Content Library
Corcoran has created a variety of social media posts that can be found in the Pride topic of Corcoran’s Social Content Library (CSCL). These posts range from images to relevant lifestyle articles that can be shared on Instagram, Facebook, Twitter, and LinkedIn. To view and share these stories, click the link below.
Social Content Library
#MadeOf
for Pride
Corcoran Agent Spotlight
Example
