RESULTS

Challenges

Before CORE, the CVCA concert payment process relied on a legacy solution selected by a previous employee. “The original person that was responsible for concerts found a company that would help us sell tickets online. We used that provider for a number of years and the best way to say it is we made it work,” said Larin Lind, Director of Registration.

The entire process with CORE has been faster and smoother and better for us. Everything from the day-to-day operations to the customer experience are better with CORE.

LARIN LIND Cache Valley Cruise Association.

CORE had the payments website up and running in a very short amount of time, with little to no effort on our part. It was fantastic. All they needed from me was the link from our website so I could connect it to CORE's website.

LARIN LIND, CACHE VALLEY CRUISING ASSOCIATION Logan - Utah

EXECUTIVE SUMMARY

What started as a one-day car show has evolved over the last 43 years into the largest 3-day car show in Utah. The Cache Valley Cruising Association (CVCA) hosts a three-day event every July, Cache Valley Cruise-In, boasting between 900 - 950 cars, drawing up to 30,000 people annually in Logan, Utah. As part of the CVCA Cruise-In event, the much-anticipated concert is held on either Thursday or Friday night with past headliners featuring Leann Rimes, Granger Smith, Pat Benatar, REO Speedwagon, Styx, and in 2023 —back for a second time— The Beach Boys.

Less than 24-hour response rate from customer service

1 hour to stand up new payment’s website

CACHE VALLEY IMPROVES TICKETING EXPERIENCE

AGENCY NAME Cache Valley Cruise-In

Cache Valley Cruise-In Uses CORE to Deliver Best-in-Class Customer Experience for Concert Ticket Payments

UNIQUE

Modernized

Faster, more convenient payment experience

Online

Revenue Payouts Automatically Transferred

No Programming, Design or Integration Work Required from CVCA

PCI-DSS Level-1 Compliant Platform

Anywhere, anytime, any device access

Actionable reporting and insights

corebt.com

866.567.CORE (2673)

950 Warren Avenue, Suite 400, East Providence, RI 02914

TRANSFORM YOUR PAYMENT EXPERIENCE

How CVCA Struggled with Payments Before CORE

After years of struggling with their previous payment solution, the CVCA concert team decided to transition to the solution the fairgrounds team was using—CORE. Larin explained, “The fairgrounds were using CORE and they kept telling us to look into CORE for the concert payment experience. CORE is what we use at the fairgrounds and we don’t have any problems.”

How CORE Helped CVCA Improve the Payment Experience

Faster, easier customer payment experience

Online

Improved Reporting capabilities with Real-Time Views

The old payments solution required excessive, constant involvement from the CVCA volunteer team. “The website was fairly involved and took a fair amount of effort every year to get it up and running,” said Larin. “The web design and any changes we needed, the graphics, dates— everything took a while to update and get up-to-speed every year.”

EASIER MANAGEMENT

FULL ADMIN ACCESS

EXPEDITED CUSTOMER SUPPORT

EASIER MANAGEMENT

With little access to make changes, Larin was required to request image changes from the payment’s provider, waiting for them to make any adjustments on the website. He wrote instructions to make sure graphics were added to the right places on the site. “I would put text on the page saying ‘put this picture here,’ and then they would have to upload the picture. They never could give me the correct access to put images on the site myself,” Larin explained. This process was frustrating and added even more time to Larin's process to get the site ready for the new year. “When we were using the other provider, I ended up doing most of the design work to get the pages up and running. And there was always an issue with trying to get things to work,” said Larin.

FULL ADMIN ACCESS

EXPEDITED CUSTOMER SUPPORT

EASIER MANAGEMENT

FULL ADMIN ACCESS

Whenever Larin ran into a problem with the previous payment’s provider, responses were slow. “In the last two to three years, we had a lot of problems with the other company and we didn’t feel like we got very good support from them. It was a fiasco,” said Larin. The CVCA team’s support options were limited to email, given that finding a phone number to reach the support team was a challenge.

EXPEDITED CUSTOMER SUPPORT

New payments website up and running in 1 hour

Once CVCA selected CORE as their new payment’s provider, the CORE team got to work building the new payments website. The new payments website was up within 1 hour, meeting the CVCA’s deadline of Friday, March 10th.

88 tickets sold in the first day

Within the first day of the new website’s launch, 88 tickets were sold. Within one month, that number had grown to 258. The improved buyer experience also seems to be helping the CVCA team sellout their priority tickets first with only 82 out of 340 remaining with three months still to go before the event.

Revenue payouts automatically transferred into CVCA account every day

While the CVCA’s old payments solution required the team to go in and transfer earnings out manually, CORE’s solution automatically sends revenue payments to the CVCA bank every day. “We haven’t had any problems with CORE’s solution. We love that we get paid every day,” said Larin. “We know that any tickets that are purchased—that money is in our account automatically.”

No programming, design work or integration work needed from CVCA

Before CORE, the CVCA team spent hours on the design of the payments site. The old provider required a heavy lift from the volunteer team. But with CORE, no programming, design work, or integration work was needed.

CORE did all of the programming and design work. And they took care of all the integrations for payments. All of that was perfect from our viewpoint.

LARIN LIND Cache Valley Cruise Association

A more modern, convenient customer payment experience

Customers can move through the payment experience faster than they did with the old solution. The new process requires fewer pages and screens for the customer to visit.

Improved reporting capabilities with real-time views

With CORE, the CVCA team can see ticket sales and revenue in real time. “The reporting features that we've seen are head and shoulders better than what we had,” said Larin. “We've been really excited about all of the features we can use with CORE’s reporting.”

The customer buying experience is so much better. It’s more streamlined than what we had in the past. I haven’t heard a single complaint. I know everything is running smoothly and there hasn’t been a problem.

LARIN LIND Cache Valley Cruise Association

Fast & responsive customer service

CORE’s account management and customer service team have exceeded CVCA’s expectations on responsiveness.

Our account managers have been really helpful and really responsive. Even emails are responded to within 24 hours. It’s so nice to finally have that.

LARIN LIND Cache Valley Cruise Association

CVCA implemented CORE to the concert payment experience in 2023 and saw incredible results:

AUTOMATED PAYMENTS

ACCURATE ATTRIBUTION

AUTOMATED PAYMENTS

ACCURATE ATTRIBUTION

AUTOMATED PAYMENTS

ACCURATE ATTRIBUTION

EASIER MANAGEMENT

FULL ADMIN ACCESS

ACCURATE ATTRIBUTION

Because the previous payment solution used PayPal to process every transaction, Larin had to manually transfer funds into CVCA’s account. “I had to go into PayPal on a regular basis and transfer money out,” said Larin. This process was time consuming and added yet another task for Larin in the long list of tasks required for payment operations.

AUTOMATED PAYMENTS

EXPEDITED CUSTOMER SUPPORT

EASIER MANAGEMENT

FULL ADMIN ACCESS

EXPEDITED CUSTOMER SUPPORT

The CVCA team struggled attributing revenue to the correct activity because so much of the money passed through PayPal. “We had so many things feeding into PayPal that we had a tough time knowing what came from where—camping, the concert, or car registration for the show,” said Larin.

ACCURATE ATTRIBUTION

AUTOMATED PAYMENTS

With the old payment’s solution, CVCA faced several challenges:

I would put text on the page saying ‘put this picture here,’ and then they would have to upload the picture. They never could give me the correct access to put images on the site myself

LARIN LIND Cache Valley Cruise Association.

AGENCY TYPE Regional Event

LOCATION Utah

DEPARTMENT Events

SOLUTIONS Online Ticketing

PCI-DSS Level-1 Compliant Platform

Anywhere, anytime, any device access

Actionable reporting and insights

corebt.com

866.567.CORE (2673)

950 Warren Avenue, Suite 400, East Providence, RI 02914

TRANSFORM YOUR PAYMENT EXPERIENCE

For years, the CVCA concert team used a legacy payment solution to manage ticket sales online. The old solution sent customers through several pages to checkout and required the CVCA team to design the website, manually transfer money out of PayPal, and request any image or picture changes via email. Cache County Fairgrounds, an existing CORE customer, suggested the CVCA team leverage the CORE Ticketing solution to streamline the payment capture, while elevating the customer experience. Making the transition to CORE has been effortless. Now, CVCA provides a quick and easy payment experience online, revenue is automatically transferred to their account daily, and there is very little required from the CVCA team for programming, design, or integration work. The new ticketing website was up and running in just one hour, 88 tickets sold in the first day, and with real-time reporting, the CVCA team is able to stay on top of sales.