About the new logos Here are some examples of the new logo treatments you’ll see in play every day from the website and social media to various creative assets on site at the Zoo and Nature Center. For the Detroit Zoo, the circles that make up the Os in the word “ZOO” in the logo were purposefully designed to act as both a canvas and a portal. Inside, catch a glimpse of a world where animals and humans thrive together. The result is an engaging and inviting versatile “frame” that can showcase an endless array of imagery. .
