Try marrying personal experience with professional insights and use first-person narratives. Tie short anecdotes to larger career takeaways.
Best practices for posting on LinkedIn
Source: Ad Age Staff
Start with a strong opening sentence or a question to draw in readers as a hook.
Tell a compelling story about a campaign and include milestones and metrics.
Be accessible—followers want to learn from you. Use enthusiastic and energetic phrasing to make professional posts still feel approachable.
Move the conversation beyond you or your brand to larger industrywide issues that are worthy of discussion and engagement.
Offer cultural commentary through a brand lens and consider purpose-driven content.
Post links to noteworthy news stories with relevant imagery and remember to tag others.
2026 NextGen Marketing Playbook