Nick Tran’s tips for LinkedIn success
Source: Ad Age Staff
Before you post, ask: • Who is this actually for? • What am I trying to challenge or clarify? • Why does this matter now?
When you’re clear on that, the post gets simple. When you’re not, it gets generic.
2026 NextGen Marketing Playbook
Start with tension, not tactics.
The platform doesn’t need more “10 ways to win in marketing.”
It needs more honest thinking.
Share: • The trade-off you’re wrestling with • The decision you got wrong • The belief you changed
People don’t follow information. They follow perspective.
Don’t perform expertise. Reveal how you think.
Most posts sound like keynote speeches.
Lower the volume. Raise the specificity.
You don’t need a dramatic hook. You need clarity.
Write like you’re talking to one smart person.
Anchor your POV in something tangible: a campaign, a boardroom debate, a cultural moment, a personal experience.
When you respond to something real, your perspective feels earned.
React to something real.
Posting is visible. Commenting builds depth. A sharp comment on the right post can signal more than a viral thread.
Don’t post and disappear. Show up for other people.
Build reputation in the comments.
If you have a point of view, someone will disagree. That’s fine. You don’t need universal approval.
You need resonance.
Get comfortable being misread.
You’re not posting for today’s engagement.
You’re building a body of work.
In a year, your profile should reflect what you believe, how you think and what you’re building. That’s your brand.
Play the long game.
Start with tension, not tactics.
Before you post, ask: • Who is this actually for? • What am I trying to challenge or clarify? • Why does this matter now?
When you’re clear on that, the post gets simple. When you’re not, it gets generic.
Start with tension, not tactics.
Before you post, ask: • Who is this actually for? • What am I trying to challenge or clarify? • Why does this matter now?
When you’re clear on that, the post gets simple. When you’re not, it gets generic.
Write like you’re talking to one smart person.
Most posts sound like keynote speeches. Lower the volume. Raise the specificity. You don’t need a dramatic hook. You need clarity.
React to something real.
Anchor your POV in something tangible: a campaign, a boardroom debate, a cultural moment, a personal experience. When you respond to something real, your perspective feels earned.
Build reputation in the comments.
Posting is visible. Commenting builds depth. A sharp comment on the right post can signal more than a viral thread. Don’t post and disappear. Show up for other people.
Get comfortable being misread.
If you have a point of view, someone will disagree. That’s fine.
You don’t need universal approval. You need resonance.