Creativity has come under fire given the seismic changes in the industry. People have charged that it’s become an afterthought in a world obsessed with AI, performance, data and personalization at scale. But as the agencies on this list prove, creativity is alive and well in this business. These shops have taken highly creative approaches to media, discovered novel ways to work with creators and influencers, cracked the code on fast-turn social work and much more. They have developed new ways of working and prospecting clients, bounced back from account losses, and found innovative ways to nurture and diversify their employees. They are creatively embracing change, and in the process changing the industry. Join us for the Ad Age A-List & Creativity Gala on April 30 in New York.
See the winners below
