Boxed mac and cheese market share
All other
2021: 5.3%
2022: 4.6%
2023: 4.7%
2024: 4.9%
Click on brands below to view percent share
SOURCE: Numerator. Infographic by Ad Age
Mac-a-Roni
2021: 0%
2022: 0%
2023: 0%
2024: 1.0%
Cracker Barrel
2021: 3.5%
2022: 3.5%
2023: 2.4%
2024: 2.2%
Cheetos
2021: 3.4%
2022: 3.9%
2023: 2.7%
2024: 2.3%
Goodles
2021: 0%
2022: 0.3%
2023: 1.2%
2024: 2.6%
Annie's
2021: 10.0%
2022: 8.3%
2023: 9.3%
2024: 10.3%
Private label
2021: 11.2%
2022: 11.3%
2023: 14.0%
2024: 14.3%
Velveeta
2021: 24.0%
2022: 24.1%
2023: 22.0%
2024: 21.3%
Kraft
2021: 42.7%
2022: 44.0%
2023: 43.7%
2024: 41.1%
