The Power of Programmatic
Awareness, engagement and conversions. That is the power of programmatic advertising and today’s demand-side platform technology.
Welcome to the home of news and developments in the programmatic and DSP world. In an increasingly fragmented advertising and media landscape, only programmatic—the ability to optimize and target the right audience in real time across all channels and devices—will get the job done.
New identity solutions and emerging trends are bringing you new opportunities for data-driven insights and improved ROI. These trends
will shape the future of your digital strategy to meet the changing
needs of the modern consumer—to plan, execute and manage
data-driven digital advertising campaigns across all devices, inventory
and publisher partners. Welcome to The Power of Programmatic.
Featured Content
How Agencies Thrive
Skill Up for the Future
of Programmatic
More News
Learn more
present
Featured | custom White paper
The programmatic challenge: Embracing digital opportunities
April 29, 2022
How to take full advantage of the dramatic growth in programmatic ad placements, particularly with self-serve platforms.
Read more
Featured | Publishing Partner
Reach consumers in the right moment with weather targeting
June 14, 2022
Weather targeting is a top digital marketing strategy that gets ads to consumers at the right moment.
Read more
Featured | Publishing partner
Why advertisers should be leveraging digital out-of-home ads
November 15, 2022
The top 5 reasons marketers should invest in digital out-of-home, which has been projected to have global expenditures of more than $45 billion by year-end 2024.
Read more
Featured | Publishing Partner
3 programmatic channels to supercharge audience engagement
March 1, 2023
How to expand your reach with emerging programmatic channels
Read more
How Agencies Thrive
How Agencies Thrive is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win, in the rapidly evolving digital landscape. The goal is to tap into our community of subject matter experts in the world of advertising and digital, to share lessons from the trenches and actionable insights. Click to read more and listen to recent episodes.
In this episode we discuss current contextual advertising performance, industry trends, and the bright future of contextual targeting. READ MORE
Driving Performance With Contextual Advertising
Certified Strategies for Higher Education Marketing
Learn why higher education marketers are looking toward digital marketing as a strategy for increasing enrollment.
READ MORE
The Power of Programmatic for a Niche Marketing Strategy
Learn why a niche marketing strategy is all about focusing on the needs of a particular audience, within a particular niche.
READ MORE
The Power of Programmatic for Political Ads
In this episode of StackAdapt’s podcast, we discuss how programmatic technology is helping agencies run political campaigns that thrive.
READ MORE
More News
Read the latest insights, how-tos and news from the programmatic experts on the StackAdapt blog.
Digital Advertising Trends
How Brand Lift Studies Can Power Optimal Campaign Impact
February 24, 2022
A tactic that marketers are leveraging to gain audience insights and identify the impact of their campaigns is running a brand lift study.
READ MORE
Life in AdTech
How Models and Algorithms Help Drive Advertising Performance
February 24, 2022
Interested to learn what a day in adtech looks like? Take an inside look at what that means for a Senior Data Scientist at StackAdapt.
READ MORE
Programmatic Advertising Resources
Programmatic Trends to Watch in 2022
February 17, 2022
Learn what programmatic trends are emerging in 2022, and how can your agency or brand take advantage of them.
READ MORE
For the latest news and insights regarding programmatic advertising, visit StackAdapt's blog.
StackAdapt Academy
Skill Up for the Future of Programmatic
The StackAdapt Academy is an industry-leading, online education resource offering a deep dive into the skills needed to become a StackAdapt expert and providing marketers with an advanced understanding of the programmatic landscape.
Log in/Enroll
About
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Ranking a high performer by G2 in the DSP category for five consecutive years, StackAdapt was chosen as G2's No. 1 DSP in 2021, as well as one Ad Age's Best Places to Work 2022. StackAdapt is also recognized as a LinkedIn Top Startup and a Top New Growth Company in 2018, 2019, and 2020.
About
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
Awareness, engagement and conversions. That is
the power of programmatic advertising and today’s demand-side platform technology.
Welcome to the home of news and developments in the programmatic and DSP world. In an increasingly fragmented advertising and media landscape, only programmatic—the ability to optimize and target the right audience in real time across all channels and devices—will get the job done.
New identity solutions and emerging trends are bringing you new opportunities for data-driven insights and improved ROI. These trends will shape the future of your digital strategy to meet the changing needs of the modern consumer—to plan, execute and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners. Welcome to The Power of Programmatic.
The Power of Programmatic
Featured | CUSTOM WHITE PAPER
The programmatic
challenge: Embracing
digital opportunities
April 29, 2022
How to take full advantage of the dramatic growth in programmatic ad placements, particularly with self-serve platforms.
Read more
Featured | Publishing Partner
Reach consumers in the right moment with weather targeting
June 14, 2022
Weather targeting is a top digital marketing strategy that gets ads to consumers at the right moment.
Read more
Featured | PUblishing Partner
Why advertisers should be leveraging digital out-of-home ads
November 15, 2022
The top 5 reasons marketers should invest in digital out-of-home, which has been projected to have global expenditures of more than $45 billion by year-end 2024.
Read more
Featured | Publishing Partner
How brand lift studies can power optimal campaign impact
February 24, 2022
There are five distinct benefits of running a brand lift study, all of which support the overall goal of measuring the Zess and impact of a campaign.
Read more
How Agencies Thrive
How Agencies Thrive is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win, in the rapidly evolving digital landscape. The goal is to tap into our community of subject matter experts in the world of advertising and digital, to share lessons from the trenches and actionable insights. Click to read more and listen to recent episodes.
In this episode of StackAdapt’s podcast, we discuss how programmatic technology is helping agencies run political campaigns that thrive.
READ MORE
The Power of Programmatic for Political Ads
Certified Strategies for Higher Education Marketing
Learn why higher education marketers are looking toward digital marketing as a strategy for increasing enrollment.
READ MORE
The Power of Programmatic for a Niche Marketing Strategy
Learn why a niche marketing strategy is all about focusing on the needs of a particular audience, within a particular niche.
READ MORE
Driving Performance With Contextual Advertising
In this episode we discuss current contextual advertising performance, industry trends, and the bright future of contextual targeting.
READ MORE
More News
Read the latest insights, how-tos and news from the programmatic experts on the StackAdapt blog.
Digital Advertising Trends
How Brand Lift Studies Can Power Optimal Campaign Impact
February 24, 2022
A tactic that marketers are leveraging to gain audience insights and identify the impact of their campaigns is running a brand lift study.
READ MORE
Life in AdTech
How Models and Algorithms Help Drive Advertising Performance
February 24, 2022
Interested to learn what a day in adtech looks like? Take an inside look at what that means for a Senior Data Scientist at StackAdapt.
READ MORE
Programmatic Advertising Resources
Programmatic Trends to Watch in 2022
February 17, 2022
Learn what programmatic trends are emerging in 2022, and how can your agency or brand take advantage of them.
READ MORE
For the latest news and insights regarding programmatic advertising, visit StackAdapt's blog.
StackAdapt Academy
Skill Up for the Future of Programmatic
The StackAdapt Academy is an industry-leading, online education resource offering a deep dive into the skills needed to become a StackAdapt expert and providing marketers with an advanced understanding of the programmatic landscape.
Log in/Enroll
About
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Ranking a high performer by G2 in the DSP category for five consecutive years, StackAdapt was chosen as G2's No. 1 DSP in 2021, as well as one Ad Age's Best Places to Work 2022. StackAdapt is also recognized as a LinkedIn Top Startup and a Top New Growth Company in 2018, 2019, and 2020.
About
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
Skill Up for the Future of Programmatic
present
Featured | Publishing Partner
3 reasons why advertisers should be ‘getting in the game’
September 26, 2022
Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers.
Read more
Featured | Publishing Partner
3 reasons why advertisers should be ‘getting in the game’
September 26, 2022
Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers.
Read more