The Future of Programmatic
Awareness, engagement and conversions. That is the power of programmatic advertising and today’s demand-side platform technology. In an increasingly fragmented advertising and media landscape, only programmatic—the ability to optimize and target the right audience in real time across all channels and devices—will get the job done.
Innovative identity solutions and emerging trends are bringing new opportunities for data-driven insights and improved ROI. These trends will shape the future of your digital marketing strategy—to plan, execute and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
Featured Content
StackAdapt Academy
Learn more
More News
present
Featured | Publishing partner
4 reasons why you should leverage programmatic account-based marketing
May 24, 2023
Programmatic ABM gives B2B marketers the ability to nurture audiences through the entire buying journey, across all devices and different programmatic channels.
Read more
Featured | Publishing Partner
3 programmatic channels to supercharge audience engagement
March 1, 2023
How to expand your reach with emerging programmatic channels
Read more
More News
Read the latest insights, how-tos and news from StackAdapt's programmatic experts.
Report
The Power of Multi-Channel Advertising
May 5, 2023
Learn the benefits of running campaigns across several channels and what to consider when integrating multi-channel advertising into your digital strategy.
READ MORE
Campaign Tips
3 Tips for Driving Performance With Mobile Ad Creative
March 16, 2023
Learn how to optimize your mobile ad creative with adtech features that will drive performance in a mobile-centric world.
READ MORE
Company Updates
Learn About Programmatic Channels With StackAdapt
May 10, 2023
We’ve created a new series of StackAdapt Academy certification courses, which will give you the knowledge and skills needed to create digital campaigns that perform.
READ MORE
For the latest news and insights regarding programmatic advertising, visit StackAdapt's blog.
StackAdapt Academy
Skill Up for the Future of Programmatic
The StackAdapt Academy is an industry-leading, online education resource offering a deep dive into the skills needed to become a programmatic advertising expert and providing marketers with an advanced understanding of the programmatic landscape.
Log in/Enroll
About
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
About
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
Awareness, engagement and conversions. That is the power of programmatic advertising and today’s demand-side platform technology. In an increasingly fragmented advertising and media landscape, only programmatic—the ability to optimize and target the right audience in real time across all channels and devices—will get the job done.
Innovative identity solutions and emerging trends are bringing new opportunities for data-driven insights and improved ROI. These trends will shape the future of your digital marketing strategy—to plan, execute and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
The Future of Programmatic
Featured | Publishing Partner
4 reasons why you should leverage programmatic account-based marketing
May 24, 2023
Programmatic ABM gives B2B marketers the ability to nurture audiences through the entire buying journey, across all devices and different programmatic channels.
Read more
Featured | PUblishing Partner
3 programmatic channels to supercharge audience engagement
March 1, 2023
How to expand your reach with emerging programmatic channels
Read more
Featured | CUSTOM WHITE PAPER
The evolving programmatic landscape: Self-serve is on the rise
May 16, 2023
There are five distinct benefits of running a brand lift study, all of which support the overall goal of measuring the Zess and impact of a campaign.
Read more
More News
Read the latest insights, how-tos and news from the programmatic experts on the StackAdapt blog.
For the latest news and insights regarding programmatic advertising, visit StackAdapt's blog.
StackAdapt Academy
Skill Up for the Future of Programmatic
The StackAdapt Academy is an industry-leading, online education resource offering a deep dive into the skills needed to become a StackAdapt expert and providing marketers with an advanced understanding of the programmatic landscape.
Log in/Enroll
About
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Ranking a high performer by G2 in the DSP category for five consecutive years, StackAdapt was chosen as G2's No. 1 DSP in 2021, as well as one Ad Age's Best Places to Work 2022. StackAdapt is also recognized as a LinkedIn Top Startup and a Top New Growth Company in 2018, 2019, and 2020.
About
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
Skill Up for the Future of Programmatic
present
Featured | Custom white paper
The evolving programmatic landscape: Self-serve is on the rise
May 16, 2023
While managed programmatic is viable, in particular given staffing and time limitations, self-serve programmatic platforms are preferred by those confident enough to use them and with the skilled staff to manage them.
Read more
Featured | BEST PLACES TO WORK 2023
StackAdapt named one of Ad Age’s Best Places to Work 2023
January 23, 2023
For the second consecutive year, StackAdapt was selected by Ad Age as one of the Best Places to Work with 201+ employees.
Read more
Featured | BEST PLACES TO WORK 2023
StackAdapt named one of Ad Age’s Best Places to Work 2023
January 23, 2023
For the second consecutive year, StackAdapt was selected by Ad Age as one of the Best Places to Work with 201+ employees.
Read more
Basic Programmatic Course
Everything you need to get started with programmatic advertising
(1 hour 30 minutes)
Advanced Programmatic Course
Everything you need to master programmatic advertising
(3 hours)
Channel Certifications
Expand your knowledge on programmatic advertising channels like native, connected TV (CTV), audio and in-game
StackAdapt Webinars
Stay up to date on the latest from StackAdapt and the programmatic landscape.
Level Up Your Marketing With Programmatic In-Game
Digital Advertising Is Evolving. Now What?
Unlocking the Power of Creator Marketing as a Growth Channel
Placing Your Media Strategy in the Right Context With Programmatic
Campaign Tips
4 Types of Winning Campaign Concepts
March 3, 2023
Learn how to create campaign concepts that tie your campaign together and motivate audiences to take action. We explain four types of campaign concepts.
READ MORE
Campaign Tips
How to Drive Enrollments With Student Journey Mapping
March 21, 2023
Learn how to build a college marketing strategy with student journey mapping, so that you achieve your enrollment goals by the institution’s enrollment deadline.
READ MORE
Campaign Tips
How to Drive Enrollments With Student Journey Mapping
March 21, 2023
Learn how to build a college marketing strategy with student journey mapping, so that you achieve your enrollment goals by the institution’s enrollment deadline.
READ MORE
Featured | Interactive report
The evolving programmatic landscape
July 18, 2023
Programmatic platforms are increasingly preferred by those who insist on transparency and control over their own ad placements
Read more
Featured | Interactive report
The evolving programmatic landscape
July 18, 2023
Programmatic platforms are increasingly preferred by those who insist on transparency and control over their own ad placements
Read more