How process powers marketing creativity
Combining cutting-edge tools like AI with optimized workflows and real-time visibility can help marketers drive business results.
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What's new
The latest content from Ad Age and Smartsheet on how process and creativity are driving marketing's impact.
By providing real-time visibility throughout campaigns, you can gain more unity, funding, support and confidence from the C-suite for your marketing strategies.
AI in marketing
The evolving role of AI in marketing, from streamlining processes to enhancing creativity and strategic decision-making.
Top AI tips you never knew you needed in your marketing
Smartsheet Senior VP of Global Brand John Newall shares actionable AI tips for marketers.
WATCH HERE
Former Shutterstock x Michael Francello: Breaking Down AI Ethics
Brooklyn-based AI evangelist Michael Francello explores the ethical use of AI in marketing and how responsibly embracing tech advancements can propel society forward.
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Harnessing AI to achieve more with less: Marketing leaders sound off
Six of today’s best and brightest marketing minds share how they’re currently using AI to maximize their teams’ resources and deliver maximum impact.
VIEW HERE
Harnessing the impact of AI in marketing
Leveraging AI effectively and safely, creative/inspiring examples of brands using AI, how AI can revolutionize your marketing ops workflow (link TK)
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The true impact of marketing
Exploring the challenges marketers face in communicating their impact effectively to executive teams, and offering strategies for aligning marketing metrics with business goals.
Smartsheet Report: First-Party Research Report
Creating harmony at the top: How to show the C-suite everyone’s on the same team
Communicating marketing impact to leadership
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By providing real-time visibility throughout campaigns, you can gain more unity, funding, support and confidence from the C-suite for your marketing strategies.
LEARN MORE
Smartsheet Senior VP of Brand John Newall discusses the importance of aligning marketing efforts with business objectives and effectively communicating their impact to leadership
through tailored frameworks
and relevant KPIs.
WATCH HERE
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Strategies that drive results
Effectively measure and demonstrate success by leveraging key performance indicators (KPIs) and strategic approaches.
Key KPIs for demonstrating marketing effectiveness
Smartsheet Senior VP of Brand John Newall shares essential KPIs for measuring and communicating marketing success.
WATCH HERE
The right KPIs can help you show what success looks like
What KPIs matter most; showcasing real-world examples of successful marketing campaigns; connecting creative work to business goals; communicating results to stakeholders.
VIEW HERE
Three brands nailing hyper-personalization as scale - and what we can learn from them
Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.
VIEW HERE
Enhancing team collaboration and efficiency
The detrimental impact of siloed teams on marketing effectiveness, and why work management platforms like Smartsheet are a solution for improving collaboration and achieving seamless workflows.
An in-depth guide on fostering team collaboration and
alignment during times of budget constraints. LEARN MORE
How do your processes stack up against today’s best-in-class teams? Take Smartsheet's maturity assessment to help spot gaps and start making improvements.
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Reference Smartsheet's McGraw Hill customer story that pertains to showing impact of increasing efficiency by 50% (link TK)
White Paper Posting: So long silos: Strategies to bring teams closer when budgets are tight
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Quiz: Evaluate your marketing effectiveness
TAKE QUIZ
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How to increase efficiency and drive marketing impact/effectiveness
Building a creative-first culture
Explore how marketing leaders can foster a culture that prioritizes creativity and drives impactful results.
Smartsheet SVP of Brand John Newall discusses the importance of fostering a marketing culture that values creativity as a means to achieve business outcomes.
WATCH HERE
How to create a culture that prioritizes creative impact
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Providing teams with the right resource management tools helps creative operations leaders streamline tasks and improve efficiency.
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How creative operations leaders build culture and drive team success
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Smartsheet SVP of Brand John Newall on why true marketing productivity aligns with goals, not busyness, and why leaders should champion transparency, data and accountable outcomes.
WATCH HERE
We are busier than ever, but are we really more productive?
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In this episode of the Brand Collective podcast, SAP's Tim Hoppin discusses the evolution of SAP’s creative culture and brand during a multiyear transformation.
LISTEN HERE
Podcast epsiode with SAP's chief brand and creative officer
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Watch how marketing teams have successfully showcased their impact using Smartsheet. WATCH HERE
Critical steps to make your marketing matter through digital transformation
How to improve operational efficiency, enhance customer value, and create new revenue opportunities, including how Fiji Airways used Smartsheet to break down silos and enhance marketing speed (link TK)
9 marketing process mistakes costing you more than you think
Amazing campaigns happen when the people, content and work that drive them come together seamlessly. Failure to achieve alignment, efficiency and visibility across these key pieces has major consequences. Could these common marketing mistakes be costing you more than you realize? LEARN MORE
Avoid costly mistakes
Dive into critical steps marketing teams can take to improve efficiency, avoid common process mistakes, and enhance their impact.
Future-proofing marketing
Overview of the latest trends and future challenges in marketing, including the importance of future-proofing processes to maintain competitive advantage.
Episodes featuring discussions on marketing trends, proving value and driving strategic impact (Smartsheet pod hub page TBA October end timeframe)
Exploration of innovative ways companies are integrating AI into their marketing workflows (link TK)
How improved project management and collaboration using automated workflows, real-time updates and integration with other tools can be used to enhance marketing campaigns (more)
Smartsheet Podcast: The Brand Collective Podcast
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Ad Age Publishing Partner: Future-proofing marketing operations to drive maximum impact
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Smartsheet Video: Revolutionize your marketing with Smartsheet
Revolutionize your marketing and creative
Discover how marketing and creative teams have leveraged Smartsheet to meet their unique business needs and achieve impactful results.
SHOW ME HOW
Smartsheet is the modern enterprise work management platform trusted by millions of people at companies across the globe, including approximately 85% of the 2024 Fortune 500 companies. As a pioneer and market leader in this category, Smartsheet delivers powerful solutions fueling performance and driving the next wave of innovation. Visit www.smartsheet.com to learn more.
About Smartsheet
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
About Ad Age Studio 30
Three brands nailing hyper-personalization at scale—and what we can learn from them
Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.
LEARN MORE
LEARN MORE
Real stories from teams reaching their full potential
LEARN MORE
LEARN MORE
How improved project management and collaboration using automated workflows, real-time updates and integration with other tools can be used to enhance marketing campaigns.
WATCH HERE
Creating harmony at the top: How to show the C-suite everyone's on the same team
Creating harmony at the top: How to show the C-suite everyone’s on the same team
Communicating marketing impact to leadership
Key KPIs for demonstrating marketing effectiveness
Smartsheet Senior VP of Brand John Newall shares essential KPIs for measuring and communicating marketing success.
WATCH HERE
Key KPIs for demonstrating marketing effectiveness
Smartsheet Senior VP of Brand John Newall shares essential KPIs for measuring and communicating marketing success.
WATCH HERE
The right KPIs can help you show what success looks like
What KPIs matter most; showcasing real-world examples of successful marketing campaigns; connecting creative work to business goals; communicating results to stakeholders.
VIEW HERE
Three brands nailing hyper-personalization as scale - and what we can learn from them
Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.
VIEW HERE
White Paper Posting: So long silos: Strategies to bring teams closer when budgets are tight
Quiz: Evaluate your marketing effectiveness
How to drive digital transformation and boost efficiency
LEARN MORE
Fiji Airways’ digital revamp revolutionized its workflow, created new revenue opportunities, enhanced customer value and improved operational efficiency.
Why a unified work process is key to driving creativity and campaign success
LEARN MORE
A centralized work tool and streamlined processes mean higher production levels and stronger creative output for marketers and creatives.
What marketers need to know about generative AI to transform creative—and beyond
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Marketers can harness the power of AI to help them create, automate and iterate, while being savvy about what to expect.
Creating harmony at the top: How to show the C-suite everyone's on the same team
LEARN MORE
By providing real-time visibility throughout campaigns, you can gain more unity, funding, support and confidence from the C-suite for your marketing strategies.
Creating harmony at the top: How to show the C-suite everyone's on the same team
LEARN MORE
By providing real-time visibility throughout campaigns, you can gain more unity, funding, support and confidence from the C-suite for your marketing strategies.
Why a unified work process is key to driving creativity and campaign success
LEARN MORE
A centralized work tool and streamlined processes mean higher production levels and stronger creative output for marketers and creatives.