Annual report on marketers and marketing
What's up (and down) with ad spending for the biggest advertisers in the U.S. and world.
Brand Report overview for Ad Age subscribers and Ad Age All Access subscribers
Big picture
Biggest spenders
Expanded data and rankings
Big ad spending gains and cuts
Ad spending growth over time
Ad spending by category
Advertisers by region and country
About the report
Biggest advertisers in U.S. and world
Top advertisers based on U.S. and worldwide spending. Links to marketer profiles.
Exclusive content available to Ad Age All Access subscribers
Deeper rankings and analysis
Rankings of 50 biggest U.S. advertisers and world's 50 biggest advertisers, downloadable in Excel.
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Who spent more (and less)
Marketers with the sharpest ad spending increases and decreases.
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Categories with the biggest spending
Biggest advertiser categories based on U.S. measured-media spending from MediaRadar.
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Overall spending growth for top advertisers
Percent change in aggregate U.S. and worldwide ad spending for the biggest advertisers.
Exclusive content available to Ad Age All Access subscribers
About Ad Age Brand Report 2025
How Ad Age produced its 70th annual report on marketers and marketing.
Spending based on top advertisers' headquarters
Summary tables for Ad Age Brand Report 2025.
Exclusive content available to Ad Age All Access subscribers