Prioritize peer-reviewed clinical references online.
Increase mentions in community forums and discussion boards such as Reddit or Beautypedia.
Feature brands within editorial content from trusted beauty and lifestyle publications.
Front-loading plain-language benefits like “soothes sensitive skin” instead of “dermatologically balanced emollients.”
Clarifying usage context with terms like “for eczema-prone skin” or “ideal for daily use under makeup.” Incorporating search-intent phrases such as “non-comedogenic cleanser for acne,” which LLMs are more likely to pick up.
Structuring content using bullet points and short paragraphs to support AI parsing and summarization.
Cetaphil is going through product detail pages to “ensure they’re more compatible with how large language models interpret and relay brand information,” Loftis said.
Cetaphil’s generative engine optimization strategy
Cetaphil’s keys to AI-friendly product details
How brands rewrite copy in online product listings
