present
How to get the most out of generative AI for marketing
Get ahead of the curve—and stay there—with insights from the experts at leading international full-funnel media agency DAC.
DAC and Ad Age Studio 30 have partnered on this interactive hub assembling the collective wisdom, research, thought leadership and the latest news and practical advice on how marketers can get the most out of this transformative technology. Consider this your one-stop shop for all AI-related advertising and marketing content, including DAC and Studio 30 white papers, video series, articles and podcasts.
AI is changing everything. But you don’t have to just watch it happen from the sidelines.
What’s new
AI for search
AI continues to reinvent the advertising and marketing industry as we know it.
Check back often to see the latest developments, and learn in real time the next steps to take to stay ahead of the competition.
dacgroup.com
DAC is a leading international full-funnel media agency helping brands connect with customers from the enterprise right down to the hyper-local level since 1972. In 2023, we were recognized as the Marketing Agency of the Year by US Agency Awards. DAC is passionate about helping businesses elevate their online presence, leveraging our years of expertise in everything fullfunnel media, from traditional to digital marketing strategy and analytic insight. DAC’s mission is to drive impactful client growth by amplifying brands to audiences on their customer journeys, no matter where they are.
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
adage.com
Discover more
AI and marketing news
Podcast: Inside the Funnel
AI research and reports
Microsoft vs. Google: The battle for AI supremacy is on
What the AI paradox means for marketers
Chat GPT: Threats, opportunities … and a new challenger to Google?
Should we rage against the AI machine?
Generative AI: It’s the end of the world as we know It (and we feel fine)
Mount the Hype Cycle
How to make brands safer and stronger in an AI world
Conceptual Cartesian mapping: Leveraging large language models for text content optimization and idea exploration
Marketers are caught up in generative AI’s hype: A more strategic approach is vital to stay competitive
The impact of AI on paid and organic search
Everything that’s changed (so far) and where to go from here
The impact of AI on paid and organic search
Everything that’s changed (so far) and where to go from here
Unlock the potential of AI-generated content
Unlock the potential of AI-generated content
The AI-powered content factory: How to generate blog posts, articles, and social updates
AI and online reviews
AI and online reviews
The power of AI in reputation management
The power of AI in reputation management
Navigating the digital skies
Navigating the digital skies
Unlocking new oportunities in data analytics
Unlocking new oportunities in data analytics
Explore the latest AI-related digital marketing headlines and insights from DAC’s thought leadership blog and Ad Age’s Publishing Partner platform. Learn more.
AI and marketing news
Join DAC’s Jenna Watson, Dan Temby and Nasser Sahlool as they explore personalization at scale, customer analytics and other real-world marketing matters. Learn more.
Podcast: Inside the Funnel
Delve into DAC’s white papers and interactive reports with Ad Age Studio 30 to explore the latest global trends and research that will reshape, redefine and revolutionize marketing. Learn more.
AI research and reports
Marketers are caught up in generative AI’s hype: A more strategic approach is vital to stay competitive
Conceptual Cartesian mapping: Leveraging large language models for text content optimization and idea exploration
How to make brands safer and stronger in an AI world
Mount the Hype Cycle
Generative AI: It’s the end of the world as we know It (and we feel fine)
Should we rage against the AI machine?
Chat GPT: Threats, opportunities … and a new challenger to Google?
What the AI paradox means for marketers
Microsoft vs. Google: The battle for AI supremacy is on
AI for content
AI for local
AI for insights
Blog
Blog
Blog
Video
Video
Video
Blog
Video
Blog
Video
Blog
White paper
White paper
Ad Age Studio 30 Interactive Report
PODCAST
Join DAC’s Jenna Watson, Dan Temby and Nasser Sahlool as they explore personalization at scale, customer analytics and other real-world marketing matters. Learn more.
Delve into DAC’s white papers and interactive reports with Ad Age Studio 30 to explore the latest global trends and research that will reshape, redefine and revolutionize marketing. Learn more.
The latest on AI’s impact on paid search and SEO—and what’s next.
Navigating the seemingly endless creative opportunities—and challenges—generative AI offers.
How AI is transforming online review management to enhance performance and build stronger customer relationships.
How the AI revolution is going beyond automating data analysis to reveal actionable business insights.
PODCAST
PODCAST
Blog
SGE: Don’t believe everything you read about AI and SEO
Blog
Brand alignment in the age of generative media
Blog
AI in customer service: Creating positive brand experiences
Discover more
AI for insights
AI for local
AI for content
AI for search
What’s new
Back to top
Blog
AI in customer service: Creating positive brand experiences
AI in customer service: Creating positive brand experiences
Blog
The AI-powered content factory: How to generate blog posts, articles and social updates
The AI-powered content factory: How to generate blog posts, articles and social updates
Blog
SGE: Don’t believe everything you read about AI and SEO
SGE: Don’t believe everything you read about AI and SEO
Blog
Must-have AI marketing tools our experts use daily
In the ever-evolving landscape of marketing, artificial intelligence (AI) has become a game-changer, offering tools that can enhance creativity, improve SEO, provide in-depth analytics, streamline web development, and more.
Learn more
Learn more
Blog
How AI can harness customer reviews for marketing success
With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online reviews rather than passively relying on word of mouth. Positive reviews also have the rather obvious benefit of boosting a brand’s reputation while contributing to its SEO.
Learn more
Learn more
Ad Age Studio 30 Interactive Report
How to make brands safer and stronger in an AI world
Sometimes change comes faster than our brains have the capacity to process. That speed increases exponentially regarding developments in artificial intelligence. Ad Age Studio 30 and DAC partnered to produce this special interactive report to help advertisers and marketers process all they need to know to succeed in the rapidly evolving AI landscape.
Learn more
Learn more
Leaders are rushing into implementation without clear goals or optimized strategies, resulting in financial and reputational risk. Leaders must prioritize and refocus on the fundamentals to realize transformative benefits.
The fear of missing out and becoming obsolete
is both legitimate and common. Topic obsession with future use cases is leading many to gloss over fully improving efficiency, an overlooked low-hanging fruit.
Generative AI is shifting marketing priorities: Marketers are prioritizing the improvement of the ROI/effectiveness of marketing and using fewer resources to achieve that.
Leaders are rushing into implementation without clear goals or optimized strategies, resulting in financial and reputational risk. Leaders must prioritize and refocus on the fundamentals to realize transformative benefits.
The fear of missing out and becoming obsolete is both legitimate and common. Topic obsession with future use cases is leading many to gloss over fully improving efficiency, an overlooked low-hanging fruit.
Generative AI is shifting marketing priorities: Marketers are prioritizing the improvement of the ROI/effectiveness of marketing and using fewer resources to achieve that.
What’s new
Ad Age Studio 30 Interactive Report
How to make brands safer and stronger in an AI world
Sometimes change comes faster than our brains have the capacity to process. That speed increases exponentially regarding developments in artificial intelligence. Ad Age Studio 30 and DAC partnered to produce this special interactive report to help advertisers and marketers process all they need to know to succeed in the rapidly evolving AI landscape.
Learn more
Blog
Data-driven decision making: How AI analytics tools improve marketing strategies
Imagine an analyst who never sleeps, rarely takes breaks, and tirelessly sifts through data sets and insights. This isn’t a mythical creature, nor is it your team’s data whiz loaded on espresso; it’s artificial intelligence.
Learn more
How AI can harness customer reviews for marketing success
With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online reviews rather than passively relying on word of mouth. Positive reviews also have the rather obvious benefit of boosting a brand’s reputation while contributing to its SEO.
Learn more
White paper
Navigating AI disruption: A CMO’s strategic blueprint
CMOs don’t need to be masters of Gen AI. However, they need to better understand the people, platforms and processes that are critical to adopting it. They must also determine how to use the technology to evolve current tasks before using it to revolutionize their businesses, all while staying current on ethical considerations.This white paper from DAC explores these areas so that CMOs can develop a blueprint for testing and eventually implementing Gen AI in a results-driven, responsible manner.
Learn more
Learn more
White paper
Navigating AI disruption: A CMO’s strategic blueprint
Learn more
Strategy vs. technical
Advertisers and marketers are discovering and leveraging the latest innovations in AI and machine learning for myriad applications every day. To help you find what you need to know about the newest advances in AI, we’ve organized this report into the following topic groups—featuring subject matter experts from DAC—below: AI for content, AI for local, AI for search and AI for insights.
And because we know that different marketing professionals have different needs, we’ve also labeled each piece of content according to whether it’s aimed at decision-makers/strategists versus techies in the “Strategy vs. Technical” section.
Check back regularly for updates and new content. Reach out to DAC here.
AI for insights
AI for local
AI for content
AI for search
What’s new
Discover more
AI for insights
AI for local
AI for content
AI for search
Strategy vs. technical
What’s new
Discover more
Strategy vs. technical
Blog
CMOs don’t need to be masters of Gen AI. However, they need to better understand the people, platforms and processes that are critical to adopting it. They must also determine how to use the technology to evolve current tasks before using it to revolutionize their businesses, all while staying current on ethical considerations.This white paper from DAC explores these areas so that CMOs can develop a blueprint for testing and eventually implementing Gen AI in a results-driven, responsible manner.
Blog
Data-driven decision making: How AI analytics tools improve marketing strategies
Imagine an analyst who never sleeps, rarely takes breaks, and tirelessly sifts through data sets and insights. This isn’t a mythical creature, nor is it your team’s data whiz loaded on espresso; it’s artificial intelligence.
Learn more
Learn more
Blog
Must-have AI marketing tools our experts use daily
In the ever-evolving landscape of marketing, artificial intelligence (AI) has become a game-changer, offering tools that can enhance creativity, improve SEO, provide in-depth analytics, streamline web development, and more.
Learn more
Blog
Must-have AI marketing tools our experts use daily
Must-have AI marketing tools our experts use daily
Explore the latest AI-related digital marketing headlines and insights from DAC’s thought leadership blog and Ad Age’s Publishing Partner platform. Learn more.
Blog
How AI can harness customer reviews for marketing success
How AI can harness customer reviews for marketing success
Blog
Data-driven decision making: How AI analytics tools improve marketing strategies
Data-driven decision making: How AI analytics tools improve marketing strategies
Blog
Must-have AI marketing tools our experts use daily
Blog
How AI can harness customer reviews for marketing success
Blog
Data-driven decision making: How AI analytics tools improve marketing strategies
Blog
Brand alignment in the age of generative media
Brand alignment in the age of generative media
The future of SEO in the age of AI search engines
AI-driven search platforms like ChatGPT and Bard are transforming SEO. This article outlines key strategies for understanding user behavior, influencing AI data sources, and crafting experiments to optimize visibility in the evolving landscape of AI-powered search engines.
Learn more
Learn more
Blog
Blog
5 realistic insights into generative AI’s impact on search and SEO
DAC's Dan Temby shares five key points that shed light on the current state of generative AI and its genuine impact on search and SEO, including Google's enduring mission, AI's role in enhancing search through inference and the evolving importance of E-E-A-T (experience, expertise, authoritativeness, trustworthiness) in content visibility.
Learn more
Learn more
Blog
Who will win this algorithm update: Reddit or AI?
Reddit has experienced a significant surge in search engine rankings over the last year (446% increase in Top 3 rankings), raising questions about whether the platform will continue to benefit from Google’s latest algorithm updates and what this means for SEOs. This article delves into the implications of Google’s evolving search strategies, the potential impact on Reddit’s visibility and key takeaways for digital marketers and content creators navigating this changing landscape.
Learn more
Learn more
The future of SEO in the age of AI search engines
AI-driven search platforms like ChatGPT and Bard are transforming SEO. This article outlines key strategies for understanding user behavior, influencing AI data sources, and crafting experiments to optimize visibility in the evolving landscape of AI-powered search engines.
Learn more
Blog
Blog
The future of SEO in the age of AI search engines
AI-driven search platforms like ChatGPT and Bard are transforming SEO. This article outlines key strategies for understanding user behavior, influencing AI data sources, and crafting experiments to optimize visibility in the evolving landscape of AI-powered search engines.
Learn more
Blog
The future of SEO in the age of AI search engines
AI-driven search platforms like ChatGPT and Bard are transforming SEO. This article outlines key strategies for understanding user behavior, influencing AI data sources, and crafting experiments to optimize visibility in the evolving landscape of AI-powered search engines.
Learn more
adage.com
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
DAC is a leading international full-funnel media agency helping brands connect with customers from the enterprise right down to the hyper-local level since 1972. In 2023, we were recognized as the Marketing Agency of the Year by US Agency Awards. DAC is passionate about helping businesses elevate their online presence, leveraging our years of expertise in everything fullfunnel media, from traditional to digital marketing strategy and analytic insight. DAC’s mission is to drive impactful client growth by amplifying brands to audiences on their customer journeys, no matter where they are.
dacgroup.com
Artificial intelligence is continually disrupting the entire advertising and marketing ecosystem. To help guide you toward the latest news and thought leadership from Ad Age and DAC, we’ve broken down all the content in this Interactive Hub into two categories: “Strategy” content is written from a high-level point of view for decision-makers; and “Technical” content, from a detailed day-to-day point of view for those who need more hands-on, practical knowledge of emerging technology.
AI is changing everything. But you don’t have to just watch it happen from the sidelines. To read more on how to get the most out of generative AI for marketing, click here.
AI for strategists/techies
present
Discover more
AI for insights
AI for local
AI for content
AI for search
What’s new
AI for beginners
Discover more
AI for insights
AI for local
AI for content
AI for search
What’s new
AI for beginners
adage.com
Ad Age Studio 30 is the creative content arm of Ad Age. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with our audience. To partner with Ad Age Studio 30, email James Palma at jpalma@adage.com.
DAC is a leading international full-funnel media agency helping brands connect with customers from the enterprise right down to the hyper-local level since 1972. In 2023, we were recognized as the Marketing Agency of the Year by US Agency Awards. DAC is passionate about helping businesses elevate their online presence, leveraging our years of expertise in everything fullfunnel media, from traditional to digital marketing strategy and analytic insight. DAC’s mission is to drive impactful client growth by amplifying brands to audiences on their customer journeys, no matter where they are.
dacgroup.com
Artificial intelligence is continually disrupting the entire advertising and marketing ecosystem. To help guide you toward the latest news and thought leadership from Ad Age and DAC, we’ve broken down all the content in this Interactive Hub into two categories: “Strategy” content is written from a high-level point of view for decision-makers; and “Technical” content, from a detailed day-to-day point of view for those who need more hands-on, practical knowledge of emerging technology.
AI is changing everything. But you don’t have to just watch it happen from the sidelines. To read more on how to get the most out of generative AI for marketing, click here.
AI for strategists/ techies
Strategy
Marketers are caught up in generative AI’s hype: A more strategic approach is vital to stay competitive
Video
The impact of AI on paid and organic search
The impact of AI on paid and organic search
Inside the funnel, episode 17: Mount the hype cycle
Inside the funnel, episode 17: Mount the hype cycle
PODCAST
White paper
Blog
Everything that’s changed (so far) and where to go from here
Everything that’s changed (so far) and where to go from here
Video
Unlock the potential of AI-generated content
Unlock the potential of AI-generated content
Video
AI and online reviews
AI and online reviews
Video
Unlocking new opportunities in data analytics
Unlocking new opportunities in data analytics
Blog
What the AI paradox means for marketers
What the AI paradox means for marketers
Blog
Microsoft vs. Google: The battle for AI supremacy is on
Microsoft vs. Google: The battle for AI supremacy is on
Technical
Leverage large language models for text content optimization and idea exploration
Leverage large language models for text content optimization and idea exploration
White paper
Blog
The AI-powered content factory: How to generate blog posts, articles and social updates
The AI-powered content factory: How to generate blog posts, articles and social updates
Blog
The power of AI in reputation management
The power of AI in reputation management
Blog
AI in customer service: Creating positive brand experiences
AI in customer service: Creating positive brand experiences
Blog
Navigating the digital skies
Navigating the digital skies
Video
ChatGPT: Threats, opportunities … and a new challenger to Google?
ChatGPT: Threats, opportunities … and a new challenger to Google?
Blog
SGE: Don’t believe everything you read about AI and SEO
SGE: Don’t believe everything you read about AI and SEO
Blog
Must-have AI marketing tools our experts use daily
Blog
How AI can harness customer reviews for marketing success
Data-driven decision making: How AI analytics tools improve marketing strategies
Blog
Blog
How AI can harness customer reviews for marketing success
How AI can harness customer reviews for marketing success
Blog
Must-have AI marketing tools our experts use daily
Must-have AI marketing tools our experts use daily
Blog
Data-driven decision making: How AI analytics tools improve marketing strategies
Data-driven decision making: How AI analytics tools improve marketing strategies
Blog
Brand alignment in the age of generative media
Brand alignment in the age of generative media
White paper
Marketers are caught up in generative AI’s hype: A more strategic approach is vital to stay competitive
Blog
Brand alignment in the age of generative media
Ad Age Studio 30 Interactive Report
How to make brands safer and stronger in an AI world