Marketer
PDD Holdings (Pinduoduo, Temu)
Business
Estimated U.S. ad spending increase, 2023 vs. 2022
Estimated 2023 total U.S. ad spending
E-commerce
+2,008%
$1.2 billion
Ferrero
Food
+93%
$407 million
CoStar Group
Real estate services
+80%
$477 million
Hims & Hers Health
Health and wellness
+66%
$390 million
Wells Fargo & Co.
Bank
+61%
$812 million
U.S. Bancorp
Bank
+59%
$726 million
Shein Group
E-commerce
+42%
$670 million
Tripadvisor
Travel
+36%
$473 million
Mazda Motor Corp.
Automotive
+33%
$328 million
CVS Health Corp.
Retail, insurance
+32%
$985 million
LendingTree
Financial services
-40%
$392 million
Block
Financial services
-34%
$335 million
Johnson & Johnson
Pharmaceuticals, medical products
-32%
$386 million
Recruit Holdings Co.
Indeed, Glassdoor, job-related services
-31%
$551 million
Allstate Corp.
Insurance
-31%
$648 million
Meta Platforms (Facebook)
Entertainment and media
-31%
$745 million
Warner Bros. Discovery
Entertainment and media
-30%
$1.6 billion
Amgen
Pharmaceuticals
-23%
$551 million
Rocket Cos.
Financial services
-22%
$737 million
Progressive Corp.
Insurance
-21%
$1.6 billion
Marketer
Business
Estimated U.S. ad spending decrease, 2023 vs. 2022
Estimated 2023 total U.S. ad spending