Total
Disagree
Agree
Disagree
Agree
Disagree
Agree
Adult Gen Z
Millennials
Gen X
Baby Boomers
I expect brands to follow through on the stances they take on social issues.
It's more important for companies to take a stance on social issues today than it has been in the past.
Overall, companies don't have a significant impact on social issues.
70%
30%
64%
36%
50%
50%
68%
32%
76%
24%
50%
50%
76%
24%
69%
31%
62%
38%
71%
29%
63%
37%
51%
49%
69%
31%
54%
46%
39%
61%
How much do you agree or disagree with each of the following statements about companies?
Source: Ad Age-Harris Poll. Credit: Infographic by Ad Age.