Nickelodeon simulcast
Standard broadcast on CBS/Univision
12%
40%
Where Gen Z will watch the 2024 Super Bowl
According to a new Ad Age-Harris Poll survey that ran from Jan. 12 to Jan. 17, with over 1,800 respondents across generations.
22%
Streaming on Paramount+
According to a new Ad Age-Harris Poll survey that ran from Jan. 12 to Jan. 17, with over 1,800 respondents across generations.
of millennials
20%
27%
Do Super Bowl ads influence purchases?
of Gen Xers
14%
of Boomers
7%
say they are more likely to purchase
from a brand with an ad in the Super Bowl compared to
of Gen Z
According to a new Ad Age-Harris Poll survey that ran from Jan. 12 to Jan. 17, with over 1,800 respondents across generations.
Influencers
45%
Celebrities
53%
Athletes
54%
TV show or movie character
58%
What Gen Z wants to see in a Super Bowl ad
Animals
44%
According to a new Ad Age-Harris Poll survey that ran from Jan. 12 to Jan. 17, with over 1,800 respondents across generations.