Rank
Brand
% change
Q4
Q3
Rank
Brand
% change
Q4
Q3
11.1
45.1
1
33.9
11
7.4
66.4
59.0
2
9.8
37.3
27.5
12
7.3
15.7
8.4
3
9.8
58.3
48.5
13
7.3
63.4
56.1
4
9.6
29.8
20.3
14
7.2
28.7
21.5
5
9.0
65.2
56.2
15
7.1
68.1
61.0
6
8.6
35.7
27.1
16
7.0
12.7
5.7
7
8.6
49.7
41.2
17
6.8
44.0
37.2
8
9.8
41.1
33.0
18
6.8
44.3
35.7
9
7.9
61.4
53.5
19
7.3
45.4
38.7
10
7.8
74.1
66.3
20
6.5
51.7
45.1
momentum 3.9 | consideration 7.9 | quality 19.1 | Familiarity 4.9
gen pop -0.9 | millennials 1.2 | Gen X -2.1 | Boomers 20.6
momentum -0.1 | consideration 13.0 | Quality 3.9 | familiarity 10.3
gen pop -0.2 | millennials -5.4 | Gen X 0.3 | boomers 9.1
momentum 7.0 | consideration 10.2 | quality -1.6 | familiarity 11.8
gen pop 0.7 | millennials -0.4 | Gen X 0.4 | boomers -1.2
momentum 5.3 | consideration 8.3 | quality 9.5 | familiarity 4.2
gen pop 0.4 | millennials 3.0 | Gen X -1.5 | boomers 2.4
momentum 6.3 | consideration 7.3 | quality 4.6 | familiarity 9.9
gen pop 0.6 | millennials -3.4 | Gen X 2.3 | boomers 6.7
momentum 7.9 | consideration 11.9 | quality 4.3 | familiarity 4.4
gen pop 0.8 | millennials -0.8 | Gen X 1.2 | boomers 22.7
momentum 7.7 | consideration 5.0 | quality 7.4 | familiarity 8.6
gen pop 0.1 | millennials -0.7 | Gen X -2.2 | boomers 7.4
momentum 1.9 | consideration 8.2 | quality 11.6 | familiarity 7.3
gen pop -0.2 | millennials -2.1 | Gen X -1.5 | boomers 1.7
momentum 5.8 | consideration 9.9 | quality 3.5 | familiarity 10.1 gen pop -0.6 | millennials -7.0 | Gen X 2.0 | boomers 7.9
Momentum 6.9 | Consideration 7.2 | Quality 10.6 | Familiarity 4.9
Gen pop 1.5 | Millennials -0.2 | Gen X -5.1 | Boomers 14.3
Momentum 16.0 | Consideration 8.8 | Quality 6.1 | Familiarity 13.6
Gen pop 0.5 | Millennials 2.0 | Gen X -3.4 | Boomers 8.2
momentum 5.9 | consideration 11.8 | quality 13.1 | familiarity 8.3
gen pop 0.6 | millennials 2.3 | Gen X -2.0 | boomers -6.8
momentum 9.3 | consideration 10.4 | quality 9.5 | familiarity 9.6
gen pop 4.8 | millennials 3.2 | Gen X 4.2 | boomers 22.6
momentum 6.3 | consideration 15.6 | quality 2.6 | familiarity 13.8
gen pop 0.0 | millennials 0.2 | Gen X -4.0 | boomers 1.8
momentum 3.9 | consideration 7.9 | quality 19.1 | familiarity 4.9
gen pop -0.9 | millennials 1.2 | Gen X -2.1 | boomers 20.6
momentum 2.9 | consideration 13.1 | quality 5.3 | familiarity 13.0
gen pop -0.3 | millennials -4.9 | Gen X 1.8 | boomers 11.4
momentum 9.8 | consideration 14.0 | quality 1.6 | familiarity 8.8
gen pop 1.3 | millennials -0.1 | Gen X -1.4 | boomers 12.9
1.9 momentum; 13.2 consideration; 5.5 quality; 11.4 familiarity
2.4 gen pop; 2.1 millennials; 1.4 Gen X; 12.7 boomers
momentum 6.7 | consideration 7.7 | quality 6.9 | familiarity 10.4
gen pop -0.4 | millennials -2.5 | Gen X 0.9 | boomers 11.9
momentum -3.2 | consideration 12.6 | quality 14.1 | familiarity 7.8
gen pop -1.2 | millennials 0.8 | Gen X -6.2 | boomers 15.2
momentum 3.9
consideration 7.9
quality 19.1
familiarity 4.9
gen pop -0.9
millennials 1.2
Gen X -2.1
Boomers 20.6
momentum -0.1 consideration 13.0
quality 3.9
familiarity 10.3
gen pop -0.2
millennials -5.4
Gen X 0.3
boomers 9.1
momentum 7.0
consideration 10.2
quality -1.6
familiarity 11.8
gen pop 0.7
millennials -0.4
Gen X 0.4
boomers -1.2
momentum 5.3
consideration 8.3
quality 9.5
familiarity 4.2
gen pop 0.4
millennials 3.0
Gen X -1.5
boomers 2.4
momentum 6.3
consideration 7.3
quality 4.6
familiarity 9.9
gen pop 0.6
millennials -3.4
Gen X 2.3
boomers 6.7
momentum 7.9
consideration 11.9
quality 4.3
familiarity 4.4
gen pop 0.8
millennials -0.8
Gen X 1.2
boomers 22.7
momentum 7.7
consideration 5.0
quality 7.4
familiarity 8.6
gen pop 0.1
millennials -0.7
Gen X -2.2
boomers 7.4
momentum 1.9
consideration 8.2
quality 11.6
familiarity 7.3
gen pop -0.2
millennials -2.1
Gen X -1.5
boomers 1.7
momentum 5.8
consideration 9.9
quality 3.5
familiarity 10.1
gen pop -0.6
millennials -7.0
Gen X 2.0
boomers 7.9
momentum 6.9
consideration 7.2 quality 10.6
familiarity 4.9
gen pop 1.5
millennials -0.2
Gen X -5.1
boomers 14.3
momentum -3.2
consideration 12.6
quality 14.1
familiarity 7.8
gen pop -1.2
millennials 0.8
Gen X -6.2
boomers 15.2
momentum 6.7
consideration 7.7
quality 6.9
familiarity 10.4
gen pop -0.4
millennials -2.5
Gen X 0.9
boomers 11.9
momentum 1.9
consideration 13.2
quality 5.5
familiarity 11.4
gen pop 2.4
millennials 2.1
Gen X 1.4
boomers 12.7
momentum 9.8
consideration 14.0
quality 1.6
familiarity 8.8
gen pop 1.3
millennials -0.1
Gen X -1.4
boomers 12.9
momentum 2.9
consideration 13.1
quality 5.3
familiarity 13.0
gen pop -0.3
millennials -4.9
Gen X 1.8
boomers 11.4
momentum 3.9
consideration 7.9
quality 19.1
familiarity 4.9
gen pop -0.9
millennials 1.2
Gen X 1.2
boomers 20.6
momentum 6.3
consideration 15.6
quality 2.6 familiarity 13.8
gen pop 0.0
millennials 0.2
Gen X -4.0
boomers 1.8
momentum 9.3
consideration 10.4
quality 9.5
familiarity 9.6
gen pop 4.8
millennials 3.2
Gen X 4.2
boomers 22.6
momentum 5.9
consideration 11.8 quality 13.1
familiarity 8.3
gen pop 0.6
millennials 2.3
Gen X -2.0
boomers -6.8
Momentum 16.0
Consideration 8.8
Quality 6.1
Familiarity 13.6
Gen pop 0.5
Millennials 2.0
Gen X -3.4
Boomers 8.2