Rank
Brand
Change
Q1 2022
Q4 2021
12.2
28.9
1
16.7
11
9.4
18.6
9.2
2
11.1
35.0
23.9
12
9.3
51.7
42.4
3
11.1
32.1
21.0
13
9.0
39.2
30.2
4
10.5
54.2
43.7
14
8.7
33.0
24.3
5
10.5
34.3
23.8
15
8.6
23.1
14.5
6
10.4
36.2
25.8
16
8.5
25.2
16.6
7
10.2
30.8
20.7
17
8.5
48.3
39.8
8
10.1
27.4
17.3
18
8.3
23.5
15.2
9
9.6
46.0
36.4
19
8.3
43.6
35.3
10
9.5
20.4
10.9
20
7.8
18.3
10.5
momentum 3.7
consideration 4.5
quality 12.9
familiarity 10.0
gen pop 1.7
millennials 0.9
Gen X -1.8
Boomers 2.7
momentum 5.9 consideration 4.0
quality 15.2
familiarity 8.3
gen pop 3.1
millennials 5.4
Gen X -1.0
boomers 3.2
momentum 3.8
consideration 11.2
quality 9.2
familiarity 9.1
gen pop -0.4
millennials -3.4
Gen X -1.7
boomers -1.0
momentum 9.3
consideration 1.6
quality 11.4
familiarity 11.8
gen pop 1.6
millennials -1.7
Gen X 3.9
boomers -0.7
momentum 6.2
consideration 7.3
quality 12.4
familiarity 8.4
gen pop 2.6
millennials 1.1
Gen X 0.7
boomers 4.6
momentum 6.4
consideration 3.4
quality 10.0
familiarity 14.7
gen pop 1.8
millennials 2.5
Gen X 1.4
boomers 0.2
momentum 8.5
consideration 6.1
quality 10.9
familiarity 9.3
gen pop 3.0
millennials 2.0
Gen X -0.1
boomers 3.7
momentum 9.8
consideration 3.7
quality 11.8
familiarity 10.9
gen pop 3.3
millennials 3.7
Gen X 3.8
boomers 0.4
momentum 11.1
consideration 7.4
quality 11.9
familiarity 6.7
gen pop 0.0
millennials -1.6
Gen X -2.0
boomers -2.9
momentum 4.3
consideration 8.7 quality 11.6
familiarity 13.0
gen pop 0.6
millennials -0.2
Gen X -1.9
boomers -1.4
momentum 6.3
consideration 10.8
quality 10.8
familiarity 10.3
gen pop 2.0
millennials 0.5
Gen X -0.6
boomers 3.5
momentum 5.8
consideration 8.0
quality 9.6
familiarity 15.0
gen pop 3.6
millennials 3.2
Gen X 1.4
boomers 3.8
momentum 5.6
consideration 4.6
quality 17.7
familiarity 12.6
gen pop 0.5
millennials 0.3
Gen X 2.5
boomers -4.6
momentum 10.4
consideration 3.7
quality 10.1
familiarity 16.5
gen pop 3.2
millennials 1.4
Gen X 0.2
boomers 5.0
momentum 12.9
consideration 6.1
quality 14.1
familiarity 8.5
gen pop -0.3
millennials -1.0
Gen X -3.3
boomers -0.6
momentum 3.4
consideration 10.4
quality 11.9
familiarity 16.1
gen pop 1.2
millennials -0.9
Gen X 0.5
boomers -0.7
momentum 10.0
consideration 10.8
quality 6.5
familiarity 14.7
gen pop 2.2
millennials 1.0
Gen X 2.3
boomers 0.0
momentum 9.6
consideration 13.3
quality 11.2
familiarity 10.3
gen pop -1.8
millennials -1.3
Gen X -5.2
boomers -5.1
momentum 10.2
consideration 7.7 quality 15.6
familiarity 11.0
gen pop 3.0
millennials 5.3
Gen X 0.9
boomers -0.2
Momentum 10.8
Consideration 9.3
Quality 15.4
Familiarity 13.4
Gen pop 1.1
Millennials -1.4
Gen X -2.5
Boomers 0.7
