Rank
Brand
Change
Q2 2022
Q1 2022
8.7
63.3
1
54.6
11
6.3
21.8
15.5
2
8.3
56.4
48.1
12
6.2
21.9
15.7
3
8.1
43.0
34.9
13
6.2
18.7
12.5
4
7.5
43.0
35.5
14
6.2
36.2
30.0
5
6.7
28.1
21.4
15
6.1
33.0
26.9
6
6.7
31.7
25.0
16
6.1
52.8
46.7
7
6.7
41.3
34.6
17
6.0
58.9
52.9
8
6.5
24.3
17.8
18
5.7
48.0
42.3
9
6.4
47.4
41.0
19
5.6
11.2
5.6
10
6.3
29.9
23.6
20
5.5
34.7
29.2
momentum 4.5
consideration 4.2
quality 5.0
familiarity 8.4
gen pop 0.3
millennials 0.6
Gen X 0.2
Boomers -1.8
momentum 2..5 consideration 4.1
quality 5.5
familiarity 10.4
gen pop 1.3
millennials -0.8
Gen X 0.0
boomers 1.1
momentum 6.7
consideration 5.6
quality 3.2
familiarity 7.3
gen pop -1.2
millennials -2.6
Gen X -2.7
boomers -1.5
momentum 5.1
consideration 10.9
quality 6.7
familiarity 1.3
gen pop -1.1
millennials -1.8
Gen X -2.0
boomers -2.6
momentum 3.8
consideration 11.7
quality 7.1
familiarity 1.4
gen pop 0.6
millennials -0.4
Gen X -3.0
boomers 2.2
momentum 8.5
consideration 5.1
quality 5.0
familiarity 5.8
gen pop 0.6
millennials -3.9
Gen X 0.5
boomers 2.5
momentum 1.8
consideration 5.9
quality 10.0
familiarity 7.0
gen pop -1.2
millennials 0.2
Gen X -5.7
boomers -2.8
momentum 3.6
consideration 8.4
quality 3.9
familiarity 8.9
gen pop -0.1
millennials 1.1
Gen X -1.5
boomers -2.3
momentum 5.4
consideration 6.0
quality 8.3
familiarity 5.3
gen pop 0.6
millennials 0.8
Gen X 0.8
boomers -1.3
momentum 6.7
consideration 8.2 quality 1.5
familiarity 8.5
gen pop 1.9
millennials -1.0
Gen X 2.2
boomers 4.4
momentum 4.2
consideration 9.7
quality 2.8
familiarity 8.5
gen pop 1.6
millennials 2.6
Gen X 0.3
boomers -0.6
momentum 2.3
consideration 10.8
quality 5.1
familiarity 7.2
gen pop 0.2
millennials -3.2
Gen X -1.6
boomers 2.0
momentum 5.3
consideration 7.4
quality 2.7
familiarity 10.5
gen pop 1.9
millennials 0.8
Gen X 3.0
boomers -0.8
momentum 6.7
consideration 9.0
quality 2.8
familiarity 8.3
gen pop 1.2
millennials 1.2
Gen X -1.4
boomers 1.6
momentum 7.1
consideration 2.1
quality 6.5
familiarity 11.2
gen pop -0.3
millennials -2.1
Gen X -0.6
boomers -0.3
momentum 7.0
consideration 8.1
quality 6.3
familiarity 5.5
gen pop 0.7
millennials 0.2
Gen X -0.3
boomers -1.3
momentum 8.0
consideration 8.8
quality 0.9
familiarity 12.4
gen pop -0.1
millennials -1.8
Gen X 0.3
boomers -1.9
momentum 5.8
consideration 9.5
quality 7.6
familiarity 9.4
gen pop 0.4
millennials -2.3
Gen X -0.1
boomers -1.2
momentum 12.5
consideration 9.6 quality 4.7
familiarity 6.3
gen pop 3.5
millennials 2.1
Gen X 5.1
boomers 1.4
Momentum 9.7
Consideration 8.1
Quality 5.1
Familiarity 11.7
Gen pop 2.1
Millennials 0.3
Gen X -0.3
Boomers 1.7
