Rank
Brand
Change
Q3 2022
Q2 2022
12.4
51.8
1
39.4
11
8.8
58.2
49.4
2
11.6
42.6
31.0
12
8.7
42.6
33.9
3
11.0
42.5
31.6
13
8.5
44.2
35.7
4
10.6
45.7
35.1
14
8.3
53.2
45.0
5
10.3
44.2
33.9
15
8.1
52.5
44.4
6
9.9
25.7
15.8
16
8.1
62.4
54.3
7
9.6
32.5
22.9
17
7.8
36.1
28.3
8
9.3
43.7
34.4
18
7.7
49.9
42.2
9
9.3
34.9
25.7
19
7.6
57.4
49.8
10
9.1
59.9
50.8
20
7.6
46.3
38.8
momentum 0.4
consideration 11.8
quality 9.9
familiarity 8.1
gen pop 0.3
millennials 1.4
Gen X -2.8
Boomers -1.5
momentum 6.4 consideration 9.9
quality 9.3
familiarity 4.9
gen pop 0.9
millennials 0.1
Gen X 1.0
boomers -1.2
momentum 2.0
consideration 15.6
quality -1.9
familiarity 14.9
gen pop 3.6
millennials -1.5
Gen X 5.1
boomers 4.2
momentum 4.0
consideration 13.7
quality 7.4
familiarity 5.9
gen pop 2.6
millennials 2.7
Gen X 3.0
boomers -1.0
momentum 9.6
consideration 5.1
quality 9.3
familiarity 8.2
gen pop 4.7
millennials 4.6
Gen X 2.0
boomers 6.1
momentum 9.2
consideration 5.9
quality 12.8
familiarity 4.7
gen pop 5.2
millennials 2.6
Gen X 7.9
boomers 3.3
momentum 8.7
consideration 10.2
quality 5.6
familiarity 8.5
gen pop 2.5
millennials 2.1
Gen X 0.9
boomers 1.8
momentum 10.4
consideration 5.8
quality 7.1
familiarity 10.8
gen pop 1.5
millennials -5.5
Gen X 8.1
boomers -1.0
momentum 6.6
consideration 7.5
quality 13.2
familiarity 7.4
gen pop 2.1
millennials 0.1
Gen X 2.1
boomers 0.4
momentum 5.0
consideration 11.9 quality 13.4
familiarity 5.1
gen pop 2.9
millennials 2.7
Gen X 3.3
boomers -0.4
momentum 3.5
consideration 14.3
quality 7.9
familiarity 10.6
gen pop 2.2
millennials 0.1
Gen X 0.7
boomers 1.6
momentum 5.7
consideration 13.9
quality 5.1
familiarity 12.3
gen pop 4.6
millennials 1.2
Gen X 6.0
boomers 3.6
momentum 1.2
consideration 13.7
quality 7.4
familiarity 14.9
gen pop 4.0
millennials 1.4
Gen X 4.0
boomers 3.6
momentum 13.4
consideration 6.9
quality 5.3
familiarity 12.9
gen pop 3.2
millennials 1.9
Gen X 3.2
boomers 0.9
momentum 6.1
consideration 17.9
quality 4.8
familiarity 11.4
gen pop 0.5
millennials -0.7
Gen X 2.3
boomers -3.2
momentum 6.9
consideration 9.3
quality 10.2
familiarity 14.8
gen pop 2.2
millennials 0.8
Gen X 3.4
boomers -2.1
momentum 7.6
consideration 11.4
quality 9.5
familiarity 13.8
gen pop 4.2
millennials 2.2
Gen X 6.4
boomers 1.4
momentum 5.2
consideration 14.2
quality 9.7
familiarity 14.7
gen pop 6.0
millennials 4.1
Gen X 6.9
boomers 3.7
momentum 9.3
consideration 11.3 quality 11.4
familiarity 14.4
gen pop 3.3
millennials 0.2
Gen X 3.5
boomers 2.3
Momentum 4.6
Consideration 17.6
Quality 14.7
Familiarity 12.7
Gen pop 3.0
Millennials 2.7
Gen X -1.5
Boomers 3.5
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