Rank
Brand
Change
Q4 2022
Q3 2022
14.9
52.9
1
38.0
11
10.3
24.4
14.1
2
13.4
41.1
27.7
12
10.3
19.9
9.6
3
13.1
49.4
36.4
13
10.3
32.5
22.2
4
12.9
65.4
52.5
14
10.0
26.3
16.3
5
11.6
35.7
24.0
15
9.6
63.7
54.1
6
11.6
38.2
26.6
16
9.3
30.3
21.0
7
11.4
48.9
37.4
17
9.2
49.7
40.4
8
11.2
51.7
40.5
18
8.8
30.0
21.1
9
11.0
45.0
33.9
19
8.8
33.7
24.8
10
11.0
44.4
33.4
20
8.8
43.2
34.4
momentum -0.8
consideration -0.1
quality -1.0
familiarity -0.3
gen pop -0.6
millennials -3.8
Gen X -1.0
Boomers 0.1
momentum -1.3 consideration 0.6
quality 0.0
familiarity -0.4
gen pop -0.6
millennials -3.8
Gen X -4.6
boomers -2.8
momentum 0.7
consideration -1.5
quality -0.9
familiarity 1.7
gen pop 0.0
millennials 1.1
Gen X -2.3
boomers -3.1
momentum 1.8
consideration 0.1
quality 2.2
familiarity 0.8
gen pop 1.2
millennials -1.1
Gen X 4.3
boomers -2.7
momentum 4.7
consideration 7.1
quality 4.1
familiarity 3.3
gen pop 4.8
millennials 5.0
Gen X 2.6
boomers 2.5
momentum -0.2
consideration 3.0
quality 0.3
familiarity 1.9
gen pop 1.3
millennials -1.1
Gen X -2.9
boomers 3.9
momentum 5.5
consideration 6.5
quality 2.3
familiarity 5.4
gen pop 4.9
millennials 1.7
Gen X 6.7
boomers 2.2
momentum 0.1
consideration 2.8
quality -0.3
familiarity 3.8
gen pop 1.6
millennials -0.3
Gen X 0.2
boomers -1.5
momentum 3.2
consideration 3.1
quality 3.3
familiarity 4.1
gen pop 3.4
millennials 3.4
Gen X 3.7
boomers -0.8
momentum 0.7
consideration 3.4 quality 1.1
familiarity 4.7
gen pop 2.5
millennials 0.7
Gen X -0.5
boomers 2.0
momentum -0.3
consideration 4.1
quality 0.6
familiarity 5.0
gen pop 2.3
millennials -1.7
Gen X 1.7
boomers 1.5
momentum 1.5
consideration 3.1
quality 2.6
familiarity 1.6
gen pop 2.2
millennials -2.7
Gen X 5.1
boomers 0.0
momentum 2.1
consideration 1.4
quality 3.1
familiarity 0.5
gen pop 1.8
millennials 1.1
Gen X 3.2
boomers -1.7
momentum 1.3
consideration -0.3
quality 2.4
familiarity -1.2
gen pop 0.6
millennials -7.2
Gen X -5.2
boomers 8.3
momentum 4.1
consideration 17.8
quality 12.8
familiarity 22.7
gen pop 14.3
millennials 13.6
Gen X 13.2
boomers 16.0
momentum 3.1
consideration 4.1
quality 0.6
familiarity 2.0
gen pop 2.4
millennials 0.4
Gen X 0.8
boomers 1.3
momentum 2.9
consideration 5.9
quality 3.7
familiarity 3.1
gen pop 3.9
millennials 3.5
Gen X 7.1
boomers -2.6
momentum 3.8
consideration 4.3
quality 4.9
familiarity 4.0
gen pop 4.3
millennials -0.2
Gen X 2.3
boomers 7.2
momentum 4.8
consideration 2.0 quality 2.1
familiarity -1.1
gen pop 1.9
millennials 5.0
Gen X -0.5
boomers -3.9
Momentum 2.1
Consideration 4.0
Quality 2.9
Familiarity 3.8
Gen pop 3.2
Millennials 1.3
Gen X 0.2
Boomers 2.0
