Rank
Brand
Change
Q1 2023
Q4 2022
13.6
62.9
1
49.3
11
10.1
37.6
27.5
2
13.1
46.5
33.3
12
9.7
50.1
40.4
3
12.0
35.4
23.4
13
9.7
20.6
10.8
4
11.3
74.4
63.1
14
9.7
51.1
41.4
5
10.9
28.0
17.2
15
9.4
25.6
16.2
6
10.8
27.1
16.2
16
9.2
19.6
10.4
7
10.8
24.6
13.8
17
9.1
62.9
53.8
8
10.5
49.2
38.7
18
8.9
25.7
16.8
9
10.5
30.6
20.1
19
8.8
25.2
16.4
10
10.4
51.3
40.9
20
8.6
32.0
23.3
momentum -0.4
consideration -2.1
quality -1.2
familiarity -0.7
gen pop -1.1
millennials -3.5
Gen X -1.3
Boomers -2.0
momentum 0.5 consideration 1.3
quality -0.7
familiarity 0.6
gen pop 0.4
millennials 2.0
Gen X -2.6
boomers -1.8
momentum 2.1
consideration 2.6
quality 1.9
familiarity 4.7
gen pop 2.8
millennials 2.6
Gen X -0.3
boomers 2.5
momentum -0.7
consideration 0.9
quality -1.3
familiarity 0.9
gen pop -0.1
millennials -0.7
Gen X -4.3
boomers -0.2
momentum -3.8
consideration -0.8
quality -1.4
familiarity -0.7
gen pop -1.7
millennials 2.7
Gen X -11.7
boomers -1.8
momentum 0.3
consideration -1.6
quality 0.3
familiarity -1.7
gen pop -0.7
millennials -1.6
Gen X -0.6
boomers -5.1
momentum -4.0
consideration -1.5
quality -0.8
familiarity 0.9
gen pop -1.4
millennials -1.9
Gen X -6.0
boomers -2.6
momentum -0.5
consideration 1.3
quality 0.7
familiarity -0.1
gen pop 0.4
millennials -4.3
Gen X -1.8
boomers 1.6
momentum 0.9
consideration 1.0
quality 3.5
familiarity 1.5
gen pop 1.7
millennials 2.7
Gen X -2.7
boomers 2.6
momentum 0.6
consideration 2.1 quality 2.8
familiarity 2.8
gen pop 2.1
millennials 1.5
Gen X -2.2
boomers 0.4
momentum -1.9
consideration 3.9
quality -1.2
familiarity -1.1
gen pop -0.1
millennials -4.3
Gen X -1.3
boomers -0.7
momentum -2.2
consideration 1.8
quality 0.4
familiarity 0.5
gen pop 0.1
millennials -1.3
Gen X -1.6
boomers -2.6
momentum -1.6
consideration 3.0
quality 0.2
familiarity 2.4
gen pop 1.0
millennials 0.2
Gen X 2.7
boomers -4.9
momentum -0.6
consideration -0.1
quality -1.1
familiarity 0.6
gen pop -0.3
millennials -9.3
Gen X 2.6
boomers 0.4
momentum -0.9
consideration 4.3
quality 1.2
familiarity 4.1
gen pop 2.2
millennials -1.0
Gen X 2.1
boomers 0.4
momentum 1.0
consideration 2.1
quality 0.1
familiarity 1.3
gen pop 1.1
millennials -0.6
Gen X -1.3
boomers -0.2
momentum -3.0
consideration -0.1
quality -1.5
familiarity -0.3
gen pop -1.2
millennials 6.0
Gen X -4.3
boomers -11.4
momentum 1.7
consideration 2.2
quality 1.1
familiarity 2.6
gen pop 1.9
millennials -1.3
Gen X 1.4
boomers 3.2
momentum -2.3
consideration 3.2 quality 2.1
familiarity 7.3
gen pop 2.6
millennials 2.2
Gen X -1.9
boomers 1.1
Momentum 2.0
Consideration 5.0
Quality 1.5
Familiarity 2.6
Gen pop 2.8
Millennials -3.3
Gen X 6.7
Boomers 0.1
hims & hers
