Rank
Brand
Change
Q1 2023
Q2 2023
16.8
30.0
1
46.7
11
10.5
28.0
38.5
2
13.3
28.8
42.1
12
10.4
23.1
33.6
3
12.6
42.4
55.0
13
9.6
16.3
25.9
4
12.0
27.2
39.2
14
9.0
41.9
50.9
5
11.6
43.4
55.1
15
9.0
28.3
37.3
6
11.3
15.5
26.8
16
8.8
64.8
73.6
7
10.8
28.3
39.2
17
8.3
49.3
57.7
8
10.8
8.8
19.6
18
8.3
19.9
28.2
9
10.7
12.1
22.7
19
8.1
46.2
54.3
10
10.7
18.2
28.9
20
7.9
39.3
47.2
momentum 2.8
consideration 2.5
quality 2.0
familiarity 2.4
gen pop 2.4
millennials 1.8
Gen X 4.3
Boomers -1.9
momentum 0.8 consideration -0.4
quality 2.2
familiarity 1.1
gen pop 0.9
millennials 0.1
Gen X 0.8
boomers -1.9
momentum -0.2
consideration 0.7
quality -1.8
familiarity -2.0
gen pop -0.9
millennials -5.3
Gen X 1.4
boomers -4.0
momentum 3.6
consideration 1.3
quality -0.9
familiarity 0.9
gen pop 0.8
millennials -1.3
Gen X -1.7
boomers 1.4
momentum 3.8
consideration 4.0
quality 5.9
familiarity 2.2
gen pop 4.0
millennials 1.7
Gen X 6.0
boomers 1.2
momentum -0.6
consideration -0.7
quality -1.7
familiarity -2.3
gen pop -1.3
millennials -6.8
Gen X -1.2
boomers -2.1
momentum 2.5
consideration -1.7
quality 2.6
familiarity -1.5
gen pop 0.5
millennials 0.2
Gen X -1.5
boomers -1.6
momentum 2.8
consideration 2.2
quality 4.2
familiarity 2.8
gen pop 3.0
millennials 3.5
Gen X -3.2
boomers 4.1
momentum 3.4
consideration 4.6
quality 2.6
familiarity 3.5
gen pop 3.5
millennials 5.2
Gen X 0.8
boomers 2.3
momentum 1.6
consideration 1.6 quality 3.3
familiarity 2.1
gen pop 2.1
millennials -3.7
Gen X -0.6
boomers 4.6
momentum -0.8
consideration 4.2
quality -1.8
familiarity 2.3
gen pop 1.0
millennials 2.1
Gen X 3.8
boomers -7.9
momentum 1.5
consideration 0.5
quality 1.4
familiarity 0.2
gen pop 0.9
millennials 2.7
Gen X -5.4
boomers -1.0
momentum 2.5
consideration 3.8
quality 1.9
familiarity 4.2
gen pop 3.1
millennials -0.8
Gen X 4.4
boomers 3.8
momentum -2.3
consideration -2.4
quality -3.2
familiarity -2.0
gen pop -2.5
millennials -1.7
Gen X -4.9
boomers -6.1
momentum 0.3
consideration 1.0
quality 0.9
familiarity 1.3
gen pop 0.9
millennials 2.4
Gen X 0.2
boomers -7.3
momentum 2.0
consideration 0.5
quality 1.8
familiarity 0.4
gen pop 1.2
millennials -0.4
Gen X -1.2
boomers 0.1
momentum -0.6
consideration -4.3
quality -1.1
familiarity -3.0
gen pop -2.2
millennials -1.6
Gen X -8.9
boomers -2.6
momentum -1.2
consideration -5.1
quality -2.5
familiarity -4.7
gen pop -3.4
millennials -3.6
Gen X -11.4
boomers -1.3
momentum 2.3
consideration 4.3 quality 4.1
familiarity 2.8
gen pop 3.4
millennials -3.3
Gen X 1.7
boomers 6.4
Momentum 4.1
Consideration 4.5
Quality 0.9
Familiarity 2.8
Gen pop 3.1
Millennials -3.9
Gen X 7.4
Boomers -1.4
