Rank
Brand
Change
Q3 2023
Q2 2023
16.6%
74.1%
1
57.5%
11
10.6
58.8
48.2
2
14.5
64.6
50.1
12
10.4
64.6
54.2
3
14.0
38.8
24.8
13
10.0
23.2
13.2
4
13.5
60.0
46.5
14
9.9
66.9
57.0
5
12.7
58.5
45.8
15
9.9
66.9
57.0
6
12.4
40.6
28.3
16
9.9
49.9
40.0
7
12.2
51.4
39.2
17
9.9
36.6
26.7
8
12.1
60.1
48.0
18
9.6
42.3
32.7
9
11.7
37.3
25.6
19
9.5
47.9
38.4
10
11.2
43.8
32.6
20
9.3
40.1
30.7
momentum 1.4
consideration -3.1
quality 0.1
familiarity -0.8
gen pop -0.6
millennials -0.4
Gen X -4.8
Boomers -1.6
momentum -1.1
consideration 1.6
quality 1.9
familiarity 3.0
gen pop 1.4
millennials -2.3
Gen X 6.5
boomers -3.9
momentum 2.3
consideration 6.0
quality 2.2
familiarity 5.2
gen pop 3.9
millennials 3.8
Gen X -1.0
boomers 5.2
momentum 1.5
consideration 2.1
quality 1.6
familiarity 2.4
gen pop 1.9
millennials -0.4
Gen X 1.6
boomers -0.7
momentum 3.4
consideration -0.1
quality 3.9
familiarity 1.3
gen pop 2.1
millennials -0.4
Gen X -2.7
boomers 4.9
momentum 3.0
consideration -2.2
quality 6.3
familiarity -2.7
gen pop 1.1
millennials -1.7
Gen X -5.9
boomers 5.3
momentum -0.4
consideration 0.3
quality 1.6
familiarity 0.8
gen pop 0.6
millennials -2.9
Gen X 0.8
boomers -1.1
momentum -0.4
consideration 0.2
quality 0.9
familiarity -0.3
gen pop 0.1
millennials -3.3
Gen X -3.0
boomers 0.4
momentum 0.5
consideration -1.0
quality -1.3
familiarity 1.3
gen pop -0.1
millennials -1.5
Gen X -3.7
boomers -0.1
momentum 1.7
consideration 0.5 quality 5.4
familiarity 0.6
gen pop 2.1
millennials -4.4
Gen X 5.4
boomers 2.1
momentum -0.3
consideration -2.1
quality 1.0
familiarity -0.6
gen pop -0.5
millennials -2.9
Gen X 0.6
boomers -5.2
momentum -1.3
consideration -0.2
quality 2.4
familiarity -1.2
gen pop -0.1
millennials -3.6
Gen X -3.0
boomers 1.8
momentum 4.0
consideration -1.7
quality -0.8
familiarity -0.9
gen pop 0.2
millennials 1.7
Gen X -5.0
boomers -4.8
momentum 1.5
consideration 2.2
quality 2.9
familiarity 2.9
gen pop 2.4
millennials 0.6
Gen X -2.2
boomers 3.2
momentum 0.1
consideration 4.0
quality 4.6
familiarity 3.6
gen pop 3.1
millennials 0.5
Gen X 3.0
boomers 1.0
momentum -2.2
consideration 0.3
quality -0.6
familiarity 0.3
gen pop -0.6
millennials -5.2
Gen X -4.3
boomers 1.3
momentum -1.9
consideration -0.7
quality -1.0
familiarity -2.3
gen pop -1.5
millennials -7.7
Gen X -2.9
boomers -2.4
momentum -1.6
consideration -0.6
quality 2.5
familiarity -2.4
gen pop -0.5
millennials 1.0
Gen X -4.2
boomers -6.4
momentum 19.6
consideration 0.7 quality 2.5
familiarity 1.4
gen pop 6.0
millennials 4.7
Gen X 4.7
boomers 5.4
Momentum 7.2
Consideration 1.1
Quality 5.0
Familiarity 0.5
Gen pop 3.4
Millennials 0.9
Gen X 0.5
Boomers 2.9
