Rank
Brand
Change
Q1 2024
Q4 2023
9.8%
33.2%
1
23.4%
11
6.9
48.7
41.7
2
9.6
47.9
38.3
12
6.8
48.7
41.9
3
8.3
45.6
37.5
13
6.8
25.8
19.1
4
7.9
32.0
24.0
14
6.7
22.8
16.1
5
7.8
25.9
18.1
15
6.7
29.3
22.6
6
7.4
25.3
18.0
16
6.6
24.4
17.7
7
7.3
53.7
46.5
17
6.6
44.8
38.2
8
7.2
40.4
33.3
18
6.4
37.5
31.1
9
7.1
39.9
32.8
19
6.3
60.3
53.9
10
7.0
69.1
62.2
20
6.2
39.9
33.7
momentum 1.6
consideration 3.5
quality 0.6
familiarity 4.8
gen pop 2.6
millennials 0.2
Gen X 1.7
Boomers 4.8
momentum -0.9
consideration 0.9
quality -0.2
familiarity 4.4
gen pop 1.0
millennials -8.0
Gen X 1.6
boomers 5.4
momentum -0.8
consideration -1.2
quality -1.5
familiarity -0.7
gen pop -1.0
millennials -2.5
Gen X -1.2
boomers -1.2
momentum -0.1
consideration -0.2
quality 1.6
familiarity 0.4
gen pop 0.4
millennials 1.9
Gen X -11.2
boomers -2.8
momentum 0.4
consideration 1.1
quality 1.6
familiarity 3.1
gen pop 1.6
millennials -0.3
Gen X 7.0
boomers 2.0
momentum 0.6
consideration -0.3
quality -2.1
familiarity 0.0
gen pop -0.5
millennials 2.3
Gen X -3.1
boomers -3.3
momentum -0.6
consideration 1.4
quality -0.9
familiarity 1.7
gen pop 0.4
millennials -3.0
Gen X 0.5
boomers 1.3
momentum 2.5
consideration -0.7
quality 1.5
familiarity 1.5
gen pop 1.2
millennials 0.5
Gen X 2.5
boomers -0.5
momentum 1.0
consideration 2.3
quality 1.9
familiarity 2.3
gen pop 1.9
millennials -0.6
Gen X -9.9
boomers -4.5
momentum 0.3
consideration 1.0 quality 1.8
familiarity 1.5
gen pop 1.1
millennials -1.6
Gen X -5.5
boomers 1.7
momentum -0.3
consideration -1.5
quality 0.6
familiarity -0.1
gen pop -0.3
millennials -7.5
Gen X -2.2
boomers 1.2
momentum 2.0
consideration 0.8
quality 1.4
familiarity 1.7
gen pop 1.5
millennials 1.6
Gen X -7.6
boomers 1.8
momentum -1.6
consideration 0.6
quality 0.2
familiarity 0.9
gen pop 0.0
millennials -1.5
Gen X -4.9
boomers -1.0
momentum 6.2
consideration 5.1
quality 2.9
familiarity 6.6
gen pop 5.2
millennials 0.2
Gen X 8.0
boomers 3.0
momentum 1.1
consideration 1.6
quality -0.6
familiarity 1.0
gen pop 0.8
millennials 0.3
Gen X -2.0
boomers -0.9
momentum -1.1
consideration -2.3
quality -1.8
familiarity -2.3
gen pop -1.9
millennials -3.3
Gen X -6.9
boomers -1.5
momentum 2.9
consideration 0.3
quality 0.3
familiarity -2.2
gen pop 0.3
millennials -6.1
Gen X -1.0
boomers 0.8
momentum -1.5
consideration 0.5
quality -0.2
familiarity 1.7
gen pop 0.1
millennials -5.3
Gen X -4.8
boomers 0.7
momentum 0.7
consideration 0.1 quality 1.0
familiarity 0.5
gen pop 0.6
millennials -3.4
Gen X -0.4
boomers -1.6
Momentum 1.2
Consideration 0.3
Quality 1.6
Familiarity 1.6
Gen pop 1.2
Millennials -4.8
Gen X -1.1
Boomers 1.6
