Rank
Brand
Change
Q3 2024
Q2 2024
14.5
70.1%
1
55.6%
11
5.8
68.6
62.8
2
8.2
36.7
28.5
12
5.3
32.0
26.7
3
8.2
46.5
38.3
13
5.2
59.9
54.7
4
7.7
34.6
26.9
14
5.2
33.8
28.6
5
7.5
54.7
47.2
15
4.9
26.3
21.4
6
6.6
62.7
56.1
16
4.8
46.2
41.4
7
6.6
25.0
18.5
17
4.8
65.1
60.3
8
6.2
41.3
35.0
18
4.8
41.8
37.0
9
6.1
69.3
63.2
19
4.7
30.2
25.5
10
6.0
44.8
38.8
20
4.5
55.1
50.6
momentum 0.9
consideration 2.6
quality 0.8
familiarity 4.2
gen pop 1.6
Gen Z -1.8
millennials 0.3
Gen X 1.9
momentum 0.7
consideration 1.6
quality 3.4
familiarity -2.7
gen pop 0.8
Gen Z 0.1
millennials 1.8
Gen X -0.4
momentum -0.3
consideration -0.4
quality -0.2
familiarity 22.2
gen pop 5.4
Gen Z -4.0
millennials -6.7
Gen X 2.5
momentum 1.8
consideration 0.9
quality 4.3
familiarity 34.0
gen pop 2.3
Gen Z 0.3
millennials 5.2
Gen X 0.1
momentum 3.1
consideration 1.7
quality 2.8
familiarity 3.1
gen pop 2.7
Gen Z 4.5
millennials 0.5
Gen X -0.3
momentum 0.2
consideration 0.8
quality -1.2
familiarity -23.1
gen pop -5.8
Gen Z 2.3
millennials -0.1
Gen X -2.2
momentum 2.3
consideration 3.4
quality 1.8
familiarity 1.9
gen pop 2.3
Gen Z 3.5
millennials -0.4
Gen X 2.2
momentum -0.6
consideration 1.2
quality 2.1
familiarity 16.0
gen pop 4.7
Gen Z -6.2
millennials 2.7
Gen X -3.2
momentum 2.0
consideration 4.1
quality 6.0
familiarity -11.9
gen pop 0.0
Gen Z 10.5
millennials 1.4
Gen X 0.7
momentum 2.5
consideration 1.2 quality 0.7
familiarity -0.8
gen pop 0.9
Gen Z 2.0
millennials -0.8
Gen X -3.7
momentum -0.4
consideration 0.3
quality -2.8
familiarity -7.4
gen pop -2.6
Gen Z 2.0
millennials -4.1
Gen X -2.6
momentum 1.9
consideration 0.5
quality 1.9
familiarity -4.0
gen pop 0.1
Gen Z -5.8
millennials -0.7
Gen X 2.3
momentum 1.6
consideration 4.1
quality 3.7
familiarity -2.9
gen pop 3.4
Gen Z 2.6
millennials 2.2
Gen X 3.1
momentum 1.4
consideration 3.6
quality 0.5
familiarity 18.2
gen pop 5.9
Gen Z -0.3
millennials 0.0
Gen X 0.5
momentum 1.4
consideration 5.1
quality 0.8
familiarity -1.1
gen pop 1.5
Gen Z 0.4
millennials -4.5
Gen X 9.1
momentum 1.3
consideration 0.7
quality 1.3
familiarity 18.0
gen pop 5.3
Gen Z -3.7
millennials -1.3
Gen X -1.8
momentum 1.1
consideration 2.1
quality -0.4
familiarity -8.2
gen pop -1.4
Gen Z 2.3
millennials -0.4
Gen X -2.9
momentum 1.2
consideration 2.3
quality 1.0
familiarity 13.0
gen pop 4.4
Gen z -1.3
millennials -4.0
Gen X -1.7
momentum 2.8
consideration 3.0 quality 3.2
familiarity 13.0
Gen Pop 5.5
Gen Z -0.5
millennials 2.6
Gen X 0.4
Momentum 2.4
Consideration 4.1
Quality 6.1
Familiarity -5.5
Gen pop 1.8
Gen Z -4.3
Millennials -0.3
Gen X 3.4
