Rank
Brand
Change
Q1 2024
Q4 2023
10.5%
42.3%
1
31.8%
11
5.7
36.6
30.8
2
7.6
38.1
30.6
12
5.7
21.8
16.2
3
7.3
25.1
17.8
13
5.6
48.6
43.0
4
7.3
56.8
49.5
14
5.5
27.8
22.3
5
6.8
38.6
31.8
15
5.4
62.5
57.1
6
6.5
72.2
65.7
16
5.4
50.2
44.8
7
6.5
55.1
48.6
17
5.2
23.4
18.2
8
6.2
43.8
37.5
18
5.1
64.4
59.3
9
6.0
39.2
33.2
19
5.1
54.1
49.0
10
6.0
54.0
48.0
20
4.9
38.3
33.5
momentum -0.8
consideration 1.5
quality -0.2
familiarity 0.1
gen pop 0.2
Gen Z 0.5
millennials -3.1
Gen X -5.5
momentum -1.2
consideration -0.9
quality 1.2
familiarity -0.2
gen pop -0.3
Gen Z 2.8
millennials -7.2
Gen X -1.7
momentum -0.1
consideration 1.7
quality 1.9
familiarity -0.5
gen pop 0.8
Gen Z 0.6
millennials 0.7
Gen X -9.3
momentum -0.6
consideration -0.6
quality -0.6
familiarity 0.2
gen pop -0.4
Gen Z 1.6
millennials -4.7
Gen X 1.9
momentum -0.9
consideration 0.9
quality -0.2
familiarity 4.4
gen pop 1.0
Gen Z 6.3
millennials -8.0
Gen X 1.6
momentum 1.4
consideration 2.3
quality -0.8
familiarity 1.0
gen pop 1.0
Gen Z -1.6
millennials -0.4
Gen X -7.2
momentum 0.6
consideration 3.1
quality 3.0
familiarity 2.9
gen pop 2.4
Gen Z 1.8
millennials 1.9
Gen X 3.5
momentum 1.1
consideration -0.1
quality -2.0
familiarity 2.8
gen pop 0.5
Gen Z -8.1
millennials -0.5
Gen X -0.1
momentum 1.5
consideration 1.8
quality 1.0
familiarity 0.2
gen pop 1.1
Gen Z 5.2
millennials -3.5
Gen X 7.4
momentum -4.9
consideration -0.2 quality -4.7
familiarity 0.3
gen pop -2.4
Gen Z -5.1
millennials -8.6
Gen X -8.1
momentum -3.7
consideration -2.1
quality -0.1
familiarity -0.7
gen pop -1.6
Gen Z 4.0
millennials -4.5
Gen X -8.8
momentum -2.0
consideration -1.3
quality -1.0
familiarity -1.1
gen pop -1.3
Gen Z -2.0
millennials -1.5
Gen X -0.1
momentum 3.7
consideration 4.7
quality 4.2
familiarity 2.8
gen pop 3.8
Gen Z 5.2
millennials 1.0
Gen X 2.8
momentum 1.4
consideration 2.6
quality 3.3
familiarity 1.7
gen pop 2.2
Gen Z 5.0
millennials -7.8
Gen X 5.5
momentum 2.6
consideration -0.7
quality -1.8
familiarity 0.5
gen pop 0.2
Gen Z 2.3
millennials -2.9
Gen X -18.8
momentum 6.4
consideration 1.9
quality 1.3
familiarity 5.7
gen pop 3.8
Gen Z -3.6
millennials 3.6
Gen X 4.5
momentum 1.1
consideration 1.4
quality -1.0
familiarity 0.9
gen pop 0.6
Gen Z -3.8
millennials -2.9
Gen X -8.4
momentum -0.4
consideration 1.3
quality -0.1
familiarity 0.6
gen pop 0.9
Gen z -1.7
millennials -1.6
Gen X -0.8
momentum 0.1
consideration 0.6 quality -0.5
familiarity 2.0
Gen Pop 0.5
Gen Z -1.5
millennials -2.8
Gen X -5.7
Momentum 3.2
Consideration 4.6
Quality 4.3
Familiarity 9.0
Gen pop 5.3
Gen Z 5.2
Millennials 3.3
Gen X 1.5
