Rank
Brand
Change
Q4 2024
Q3 2024
18.3
64.9
1
46.6
11
8.5
25.0
16.5
2
16.9
46.0
29.1
12
8.1
31.5
23.4
3
16.8
27.7
10.9
13
8.1
24.0
15.9
4
15.2
32.8
17.6
14
7.6
40.0
32.4
5
12.9
26.5
13.6
15
7.6
38.8
31.2
6
11.6
25.3
13.7
16
6.6
59.9
53.3
7
11.2
36.5
25.3
17
6.3
21.0
14.7
8
9.2
52.5
43.3
18
6.2
26.4
20.2
9
9.0
20.0
11.0
19
6.0
24.8
18.8
10
8.9
19.4
10.5
20
5.5
38.6
33.1
momentum 1.4
consideration 2.1
quality 0.7
familiarity 2.3
gen pop 1.6
millennials 3.2
Gen X -2.0
Boomers 2.1
momentum -1.5
consideration -0.7
quality -1.4
familiarity -0.7
gen pop -1.1
millennials -4.5
Gen X 0.0
boomers -3.5
momentum 2.7
consideration 0.2
quality -1.1
familiarity 0.4
gen pop 0.6
millennials 1.4
Gen X -4.9
boomers 0.8
momentum 1.1
consideration 0.5
quality 0.1
familiarity 1.3
gen pop 0.7
millennials -5.1
Gen X 3.4
boomers 1.4
momentum -0.2
consideration -0.9
quality -1.0
familiarity -1.8
gen pop -1.0
millennials -1.9
Gen X -5.1
boomers -2.0
momentum 0.7
consideration -3.3
quality -1.0
familiarity -2.2
gen pop -1.4
millennials -8.8
Gen X 0.7
boomers -2.9
momentum -0.6
consideration -0.8
quality 0.4
familiarity -1.3
gen pop -0.6
millennials -6.9
Gen X -2.7
boomers 3.4
momentum -0.2
consideration -0.7
quality -0.5
familiarity 0.6
gen pop -0.2
millennials -3.3
Gen X 0.9
boomers -1.7
momentum 2.3
consideration 1.5
quality -0.6
familiarity 3.4
gen pop 1.6
millennials -0.2
Gen X 1.2
boomers -0.3
momentum -0.3
consideration -0.5 quality -0.6
familiarity 0.1
gen pop -0.4
millennials -5.8
Gen X 0.3
boomers -0.3
momentum 0.3
consideration -2.0
quality 0.1
familiarity 0.2
gen pop -0.3
millennials -1.1
Gen X -2.0
boomers -2.8
momentum 2.7
consideration 2.3
quality 2.2
familiarity 2.7
gen pop 2.5
millennials 1.4
Gen X -0.9
boomers 3.2
momentum 5.0
consideration 3.4
quality 0.9
familiarity 5.1
gen pop 3.6
millennials 8.8
Gen X -4.9
boomers -0.9
momentum 1.9
consideration -0.1
quality 0.8
familiarity 0.7
gen pop 0.8
millennials -1.5
Gen X -3.4
boomers 0.8
momentum 4.3
consideration 9.0
quality 3.0
familiarity 6.1
gen pop 5.5
millennials 1.6
Gen X 4.3
boomers 2.7
momentum 0.5
consideration 2.8
quality -0.1
familiarity 1.2
gen pop 1.1
millennials 0.0
Gen X 4.1
boomers -2.4
momentum -3.2
consideration -2.2
quality 0.0
familiarity -3.4
gen pop -2.2
millennials -5.9
Gen X -5.4
boomers -6.8
momentum 5.6
consideration 3.4
quality 4.2
familiarity 4.2
gen pop 4.3
millennials 2.5
Gen X 1.6
boomers 1.0
momentum 3.8
consideration 1.2 quality -2.5
familiarity 2.1
gen pop 1.2
millennials -4.6
Gen X -2.1
boomers -1.2
Momentum 0.7
Consideration -1.0
Quality 2.5
Familiarity 0.0
Gen pop 0.5
Millennials -8.9
Gen X 3.5
Boomers -3.7
