Rank
Brand
Change
Q3 2024
Q2 2024
6.9%
52.2%
1
45.3%
11
3.4
43.7
40.3
2
6.4
46.1
39.7
12
3.3
70.8
67.5
3
6.2
71.5
65.3
13
3.2
43.5
40.4
4
6.0
31.9
25.8
14
3.1
38.0
34.9
5
5.9
56.3
50.4
15
3.0
74.4
71.4
6
5.5
52.2
46.7
16
3.0
71.8
68.8
7
4.9
49.9
45.0
17
2.9
49.3
46.5
8
4.7
33.2
28.5
18
2.8
53.0
50.2
9
3.9
46.3
42.4
19
2.8
58.5
55.7
10
3.4
52.7
49.4
20
2.8
23.6
20.9
momentum 1.0
consideration 0.1
quality 0.2
familiarity 0.1
gen pop 0.3
millennials 0.5
Gen X -2.5
Boomers 0.3
momentum -0.3
consideration -0.8
quality -0.5
familiarity 1.7
gen pop 0.0
millennials -1.2
Gen X 0.7
boomers -0.9
momentum 1.0
consideration 2.9
quality 1.8
familiarity 0.8
gen pop 1.6
millennials 2.1
Gen X 0.6
boomers 0.9
momentum -0.1
consideration 3.1
quality 3.6
familiarity 2.5
gen pop 2.3
millennials 0.3
Gen X 2.8
boomers 3.1
momentum -0.2
consideration 3.6
quality 4.5
familiarity 0.1
gen pop 2.0
millennials 1.3
Gen X 4.1
boomers 0.1
momentum 4.5
consideration -1.5
quality 2.6
familiarity -0.9
gen pop 1.2
millennials 4.0
Gen X -0.5
boomers -0.2
momentum 0.4
consideration 4.0
quality 0.5
familiarity 4.8
gen pop 2.4
millennials -0.6
Gen X 3.9
boomers 4.6
momentum 2.3
consideration 3.4
quality 1.8
familiarity 3.1
gen pop 2.6
millennials -0.4
Gen X 2.2
boomers 5.2
momentum 0.8
consideration 2.2
quality 3.4
familiarity 1.7
gen pop 2.0
millennials -0.8
Gen X 4.4
boomers 2.2
momentum 2.5
consideration 1.5 quality 1.3
familiarity 3.1
gen pop 2.1
millennials 1.6
Gen X 5.6
boomers -0.7
momentum -0.3
consideration 0.5
quality 2.5
familiarity 5.0
gen pop 1.9
millennials 1.5
Gen X -0.7
boomers 3.6
momentum 2.1
consideration 1.2
quality 0.6
familiarity 0.8
gen pop 1.2
millennials 3.9
Gen X 1.1
boomers 1.2
momentum -0.6
consideration 2.5
quality 2.5
familiarity 2.6
gen pop 1.8
millennials 4.1
Gen X 2.5
boomers -2.3
momentum 3.1
consideration 1.7
quality 2.8
familiarity 1.6
gen pop 2.3
millennials 0.5
Gen X -0.3
boomers 4.8
momentum 0.2
consideration 5.4
quality 2.7
familiarity 0.9
gen pop 2.3
millennials 6.5
Gen X -0.9
boomers -0.1
momentum -0.4
consideration 3.8
quality -0.4
familiarity 2.8
gen pop 1.4
millennials 1.4
Gen X -1.2
boomers 1.3
momentum 0.6
consideration 2.8
quality -0.0
familiarity 4.3
gen pop 1.9
millennials -0.1
Gen X 5.5
boomers -0.6
momentum 1.7
consideration 1.2
quality 1.3
familiarity 0.7
gen pop 1.3
millennials 0.8
Gen X 1.1
boomers -1.2
momentum -0.1
consideration 1.1 quality 1.1
familiarity 0.0
gen pop 0.5
millennials 0.0
Gen X 0.4
boomers -0.7
Momentum 2.0
Consideration 4.1
Quality 6.0
Familiarity 2.5
Gen pop 3.6
Millennials 1.4
Gen X 0.7
Boomers 5.3
