Percent change in total worldwide advertising spending for the Ad Age World's Largest Advertisers top 100. Spending in U.S. dollars edged up 2.3% in 2022, a slim gain compared to the 22.1% spending surge in 2021.
Ad spending growth over time for world's top 100 advertisers
3.4%
4.9%
4.5%
0.9%
-7.1%
22.1%
2.3%