WHY
Smile at
Your Audience
1
WHY
Smile at
Your Audience
1
It’s one of the best
weapons in your body language arsenal, so
don’t forget to use it!
WHY
Shift Your Focus Away
from Your Screen
2
Don’t let your deck or product demo get in the way of connecting with the people in the room with you. Turn your body and gaze toward your audience as you address them.
WHY
Use Movement to
Keep People Engaged
3
Walking around between points can help you draw attention to yourself if you see that people are getting distracted or bored.
Still
hands
Steady eye contact
Open posture
Leaning in
Feet pointed toward you
Mirrored body language
Fidgeting
Limited eye contact
Raised
hands
Putting objects between them and you
Feet pointed away or constantly shifting
CROSSED
ARMS
Positive
Negative
Positive
Negative
There is, however, a secret code you
can crack to find out what potential
clients are really thinking: body language. By reading your audience’s posture, gaze, and facial expressions, you can determine whether they’re receiving your message positively or negatively—even if they
don’t give you any verbal feedback.
Have you ever been in an in-person
sales meeting where you had absolutely
no idea what your audience thought
about your presentation? We have too.
It’s not only awkward—it’s also really frustrating to be left in the dark.
How Do I Distinguish Negative
and Positive Body Language?
Here are some clear body language signals to pay attention to during your sales calls.
Sources: Buffer, Medical Daily, Daily Mail, AMA
If you’ve decoded the body language message during your meeting and it’s
not a good one, don’t despair. There are
a few things you can do to shift the
mood toward the positive end of the spectrum using body language.
Decrypting someone’s body language may seem like magic, but it’s actually a fairly scientific process. There are a number of signs to look for that can help you read between the lines. Body language makes the subconscious visible—and this is exactly the information you need to gauge your performance and adjust accordingly.
How Do I Distinguish Negative
and Positive Body Language?
How to Read Potential Clients
Decoding
Body Language

3/18
Decrypting someone’s body language may seem like magic, but it’s actually a fairly scientific process. There are a number of signs to look for that can help you read between the lines. Body language makes the subconscious visible—and this is exactly the information you need to gauge your performance and adjust accordingly.
How Do I Distinguish Negative
and Positive Body Language?
2/18
Have you ever been in an in-person
sales meeting where you had absolutely
no idea what your audience thought
about your presentation? We have too.
It’s not only awkward—it’s also really frustrating to be left in the dark.
How to Read Potential Clients
Decoding
Body Language
4/18
How Do I Distinguish Negative
and Positive Body Language?
Here are some clear body language signals to pay attention to during your sales calls.
7/18
Negative
Feet pointed away or constantly shifting

9/18
Putting objects between them and you
Negative

17/18
What Can I Do If I Detect Negative Body Language?
If you’ve decoded the body language message during your meeting and it’s
not a good one, don’t despair. There are
a few things you can do to shift the
mood toward the positive end of the spectrum using body language.
18/18
Start Over
Sources: Buffer, Medical Daily, Daily Mail, AMA
Walking around between points can help you draw attention to yourself if you see that people are getting distracted or bored.
WHY
Smile at
Your Audience
1
WHY
Smile at
Your Audience
1
It’s one of the best
weapons in your body language arsenal, so
don’t forget to use it!
WHY
Shift Your Focus Away
from Your Screen
2
Don’t let your deck or product demo get in the way of connecting with the people in the room with you. Turn your body and gaze toward your audience as you address them.
WHY
Use Movement to
Keep People Engaged
3
