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Visuals are one of the most powerful communication tools storytellers have at their disposal. Employing visual pedagogy will ensure that your images makes a lasting impact.
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Traditional long-form, linear content is falling out of favor with web readers. Designing layered content caters to short attention spans without compromising depth of coverage.
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The format you choose has a significant impact on the way your story gets consumed by your audience online.
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If your story has logical dependencies within it, then providing free-form navigation doesn’t make sense. Your information architecture should clearly support the content you’re providing.
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Creating multiple layers of information is great—unless the user doesn’t realize they’re even there. Clear action cues will help people see all of their options and know where to go.
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Real-time feedback contributes to your story’s interactivity and provides a more dynamic experience for the end user.
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Today’s web readers are used to jumping around between pages, sites, and tabs to consume content. Your navigation should provide the same level of flexibility.
The experience you deliver for viewers who spend most of their time on mobile should be different than one you deliver for desktop viewers.
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Your visuals and supporting text should be constructed in a way that makes it easy for your users to retain information.
EMPLOY
VISUAL
PEDAGOGY
Each layer of content should provide additional depth and value to the end user.
DEVELOP
NARRATIVE
LAYERS
Your information design depends largely on whether you want users to explore content sequentially or free-form.
DESIGN YOUR ARCHITECTURE
Based on the story you want to tell, choose whether you want a
long-scroll or multi-page experience.
SELECT THE
RIGHT FORMAT
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EMPLOY
VISUAL
PEDAGOGY
DEVELOP
NARRATIVE
LAYERS
DESIGN YOUR ARCHITECTURE
SELECT THE
RIGHT FORMAT
Information Architecture Tips
Consider your story and the device it's being consumed on.
CONTENT
FOCUSED
DESIGN
Help viewers discover where to click, hover, and drill into your content.
CLEAR
ACTION CUES
Provide instant feedback when someone answers a question or makes a selection.
REAL-TIME
FEEDBACK
Help your users jump to the part of the story they're most interested in.
FLEXIBLE
NAVIGATION
User Experience Tips
Great stories combined with a visual, interactive treatment can drive strong engagement for your brand. Let’s explore the basics of interactive storytelling.
CLEAR
ACTION CUES
FLEXIBLE
NAVIGATION
REAL-TIME
FEEDBACK
CONTENT
FOCUSED
DESIGN
UX & Information
Architecture Tips
