Growing Your Business
Seminar Solution
for Every Practice
Workshops
Two-Day
College
Workshops
Dinner
Seminars
Live
Webinars
Pre-recorded Webinars
Evergreen
Webinars
Credible
Third-Party Speakers
Success Stories You Can Bank On
Hello
states
49
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Product Features
seminar campaigns
5,000+
registrants
per event
50
Webinars
Workshops
Dinner Seminars
![[url=http://www.istockphoto.com/search/lightbox/18181579]
[IMG]http://s1.zrzut.pl/Ag1lkAv.jpg[/IMG]
[/url]](https://media-s3-us-east-1.ceros.com/creativeone/images/2022/11/14/c5c33db1b6a190c60b0be6bde268775d/webinare.png)
To celebrate this year’s seminar successes, we curated highlights to show you what’s possible with your dedicated CreativeOne marketing team.
Offer potential registrants a complimentary meal while they come to hear you deliver sought-after advice on different retirement topics. Because it’s easier to generate registrations for a dinner seminar, our digital advertising packages cost less than workshop seminars to help offset the food cost. Not only will you attract more registrations with a dinner seminar, but you’ll notice higher attendance rates, too, leading to more opportunities.
Focusing solely on the educational aspect of the seminar, these events are commonly hosted at libraries, universities, or community colleges. Workshops can help you cut through the noise and get prospects who are only interested in learning more. While conversion rates of those that attend workshops tend to be high, and they are less expensive to host when compared to a dinner seminar, you may have fewer registrations and attendees without a meal offering, but it’s still a great way to generate new clients.
These virtual events give you a way to reach prospects and deliver information where they’re most comfortable: home. Since registrants are not required to drive through rush-hour traffic to reach the venue, you can expand your marketing to previously unreachable prospects. Another perk? Because we record these events, you can send the presentation to no-shows and reuse the footage for future webinars, too.
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50K
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Trucking and Cargo
Seminars can serve as one of the premier ways for you to generate a steady stream of new prospects and close new business. We’ve ran thousands of seminar campaigns utilizing Facebook advertising and have generated more than 250,000 leads, helping countless advisors grow their practice.
Shipping Routes:
Hamlet, NC
Cartersville, GA
Winder, GA
Hugo, OK
Shell Rock, IW
Saginaw, TX
Vidor, TX
Fort Worth, TX
Jonesboro, AR
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Interested in Learning More?
Let's Talk!
As we head into 2023, reflect on these success stories and consider which tactics are right for you and your business. See what’s possible when you work with your dedicated CreativeOne marketing team to produce a successful seminar marketing plan that you can start incorporating into your practice right away. We’ve got you covered with best practices too! Contact us to start developing your comprehensive Facebook seminar plan today!
With Facebook Seminar Marketing
To be specific:
Let’s go!
Advisor A was having issues with direct mail performance dropping off and low attendance for their workshops.
Dinner seminars, workshops, two-day workshops or webinars … regardless of the event type, our digital campaigns are proven to attract prospects and clients that generate lucrative business. Want to know the best part? These leads were all acquired through Facebook, which functions as a cost-effective method for lead acquisition and offers superior ROI compared to direct mail.
Keep clicking the arrows to see real success stories from our advisors who have used Facebook to significantly grow their business.
In-Person Dinner Seminars
We recommended utilizing Facebook marketing for dinner seminars to save on direct mail costs and to get more potential prospects in the room. Advisor A completed a mix of Retirement Income Planning, Taxes, and Social Security dinner seminars over the course of five digital-only campaigns. They saved $23,000 in marketing costs by utilizing digital marketing over direct mail, and generated $195,000 in total revenue.
Solution
Problem
Total Registrants
Total Attendees
New Clients
Total Marketing Spend
Total Production
Total Revenue
ROI
263
132
13
$9,495
$3
Million
$195,000
19.53:1
Total Registrants
276
Total Attendees
113
New Clients
11
Total Marketing Spend
$16,794
Total Production
$3.3
Million
Total Revenue
$215,000
ROI
9.21:1
We suggested using Facebook marketing for their events to reach quality prospects at their virtual mailbox. Advisor B completed six Facebook campaigns and acquired more registrants and clients alike at a lower average cost, driving over $3MM in total production.
Solution
Advisor B was spending too much on direct mail, which didn’t generate the desired results.
Problem
In-Person Social Security Workshops
Total Registrants
600
Total Attendees
238
New Clients
24
Total Marketing Spend
$33,588
Total Production
$8
Million
Total Revenue
$520,000
ROI
14.48:1
Two-day workshop courses. Positioning these events as a two-part series required greater commitment from interested prospects, knowing that attending would occupy five hours of their time. This led to fewer overall registrations but higher conversion rates, resulting in 24 affluent new clients across their 12 digital-only campaigns with a 14:1 ROI.
Solution
Advisor C wanted to differentiate themselves from other local advisors in a highly competitive market. In addition, they hoped to attract prospects serious in their search for retirement advice to help boost their appointment setting conversion rates.
Problem
Retire for L.I.F.E. Two-Day Workshops
Total Registrants
577
Total Attendees
231
New Clients
28
Total Marketing Spend
$35,588
Total Production
$8.9
Million
Total Revenue
$578,000
ROI
15.24:1
By employing a webinar marketing strategy, this allowed the advisor to broaden their reach and tap into a wider audience pool while using tax-focused content catered toward a wealthier demographic. They also wanted to retain an element of face-to-face education, leading to a blend of eight webinars and four in-person workshops throughout the year. By utilizing a combination of event types, they were able to add nearly $9MM in production from their Facebook campaigns alone.
Solution
Advisor D was searching for a way to replace their in-person seminar production in the aftermath of the pandemic.
Problem
Taxes Declassified
Workshops & Webinars
Want to cash in on
the seminar action?
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