PART 1
The Discovery Dilemma
Finding the right creators is crucial, but difficult.
There are millions of creators across the social media landscape, and finding the perfect creator for your program can feel like searching for a needle in a haystack.
Influencer marketers across industries report that this is a significant hurdle that consumes valuable time and resources.
Let’s consider a typical path to activation.
Out of 1,000 creators, only about 25% may meet your needs.
Of those, only around 20% will even respond to your outreach.
And just half of those who respond, about 25 creators, will become actual partners.
Imagine the cost of filling this funnel.
The amount of time and effort it takes to get just a few good creators into your program is just too expensive.
The creator search process can be better.
Traditional creator identification requires a huge investment of resources, trial, and error to get results. But what if you could access a pool of quality creators primed for success right from the beginning?
Good creator discovery starts by identifying the advocates already talking about your brand, and then nurturing and expanding that community.
To successfully find creators who will bring the most value to your program, focus on three key objectives.
Pinpoint creators in your target markets, across platforms
Ensure brand alignment and reduce risk.
Know which creators generate impact
Here's where AI comes in. With the right technology, you can streamline the search process and quickly transform potential collaborators into high-impact partners.
AI and machine learning can help you achieve these objectives more effectively and accelerate your outcomes. Expect better response rates, top-notch content, and a measurable impact on your brand.
Ready to take a smarter approach?
Let's dive into the fundamental elements of an effective creator search process.
Go to Part 2:
Discovery Essentials
Back to Introduction