Publisher
Interaction Data
Click to learn more about data used by the Criteo Engine
Publisher Interaction Data
Interest Data
Interest
Data
Identity
Data
Criteo's interest map connects a shoppers' historical browsing and transaction patterns to standard product and category identifiers. Together with identity data, it informs the engine of each shopper’s activity and buying intent.
Measurement
Data
Publisher interaction data understands shopper engagement with Criteo ads across millions of websites and apps. It enables the Criteo Engine to evaluate publisher and inventory performance, in order to engage each shopper with the most appropriate ad placement at the right price.
Criteo does not profile shoppers based on the publisher sites they visit.
Interest
Data
Identity Data
Measurement data tracks brand funded campaign sales across retailers in the Criteo Sponsored Products exchange. Brand marketers can understand the influence of their campaigns on both online and in-store sales across their retail partners. Measurement data isn’t used for advertiser campaigns.
Criteo's identity graph securely connects online and offline shopper IDs across devices, browsers, apps, and environments. It enables more relevant shopper experiences, and prevents waste of your marketing spend. Together with interest data, it informs the engine of each shopper’s activity and buying intent.
Measurement
Data
Measurement Data
Identity
Data
Publisher
Interaction Data