The Global Commerce Review, Q2 2018 was just released.
Check it out here.
Ni Hau! Zdras-Tbuy-Te
Konnichiwa! Marhaba!
Hi! Bonjour! Hola!
Hello!
%
71
%
+
9
Omnichannel retailers that can combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts
Shoppers matched on another device spend an average of 14% more per order.
30% of desktop sales are preceded by a click on a mobile device.
In-app share of mobile ecommerce transactions
Increase since Q3 2016
Share of transactions completed on smartphone**
Most mobile sales happen in apps*
*For retailers who generate sales on both mobile web and in-app. Criteo, United States, Q3 2017. **Criteo Data, United States, retail advertisers, Q3 2017, Apps excluded.
Desktop
App
Mobile Web
20%
32%
48%
Share of transactions by environment*
Download the full Q3 Review >
Advertisers with a shopping app generate 68% of transactions on mobile devices.*
Shoppers in the US are browsing and buying across all environments and more active on mobile than ever.
More Commerce Marketing Insights: Q3 2017 - United States
North America
%
68
Download the full Q3 Review
United States +
%
19
%
-
+
29
Shoppers matched on another device spend an average of 12% more per order.
27% of desktop sales are preceded by a click on a mobile device.
Omnichannel retailers that combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts
Decrease
Increase
Share of transactions completed on smartphone**
Share of transactions completed on tablet**
*For retailers who generate sales on both mobile web and in-app. Criteo, Europe, Q3 2017. **Criteo Data, all Europe and Russia combined, retail advertisers, Q3 2017, Apps excluded.
Desktop
App
Mobile Web
17%
56%
27%
Share of transactions by environment*
Download the full Q3 Review >
Apps account for 63% of mobile sales for advertisers who invest on both mobile web and shopping apps.*
Shoppers in Europe are browsing and buying across all environments and more active on smartphone than ever.
More Commerce Marketing Insights: Q3 2017 - Europe
Europe
%
63
Download the full Q3 Review
United Kingdom
EN +
Spain
EN +
ES +
Russia
EN +
RU +
Netherlands
EN +
Italy
EN +
IT +
Germany
EN +
DE +
France
EN +
FR +
%
52
%
+
43
18% of desktop sales are preceded by a click on a mobile device.
Smartphone is surging. The share of transactions completed on smartphone has increased by 41% since Q3 2016, while tablet keeps decreasing and now accounts for only 2% of all transactions.
Mass Merchants
(App included)
Share of mobile transactions**
Retail sub-category with highest mobile growth*
*Percentages may not add up to 100% due to rounding
*Criteo Data, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru and Puerto Rico), retail advertisers, Q3 2017, Apps excluded.
**For retailers who generate sales on both mobile web and in-app. Criteo, Brazil, Q3 2017.
Desktop
App
Mobile Web
28%
56%
15%
Share of transactions by environment**
Download the full Q3 Review >
The share of mobile transactions in Latin America grew by 32% year over year, making it the fastest growing region.
Shoppers in Latin America are browsing and buying across all environments and getting more and more active on mobile.
More Commerce Marketing Insights: Q3 2017 - Latin America
Latin America
+
%
32
Download the full Q3 Review
Brazil
EN +
BR +
%
69
%
+
12
The share of transactions completed on Tablet decreased by 42% year over year.
32% of desktop sales are preceded by a click on a mobile device.
Advertisers with a shopping app generate 64% of transactions on mobile devices.**
In-app share of mobile ecommerce transactions
Increase
Smartphone usage
keeps growing*
Most mobile sales happen in apps**
*Percentages may not add up to 100% due to rounding
*Criteo Data, 17 MEA countries combined, retail advertisers, Q3 2017, Apps excluded. **For retailers who generate sales on both mobile web and in-app. Criteo, MEA, Q3 2017.
Desktop
App
Mobile Web
20%
37%
44%
Share of transactions by environment**
Download the full Q3 Review >
Middle East & Africa is the one region where Smartphone generates the largest share of online transactions*
Shoppers in the Middle East & Africa are browsing and buying across all environments and more active on mobile than ever.
More Commerce Marketing Insights: Q3 2017 : Middle East & Africa
Middle East & Africa
%
36
Download the full Q3 Review
Middle East & Africa +
26% of desktop sales are preceded by a click on a mobile device.
Shoppers matched on another device spend an average of 18% more per order.
The share of transactions completed on smartphone keeps increasing, at +17% year over year.
Advertisers with a shopping app not only generates +21pts of mobile transactions: their share of transactions completed on mobile web is also 23pts lower, replaced by additional In-App activity and shopping.
Share of transactions by environment for advertisers without a shopping app**
*For retailers who generate sales on both mobile web and in-app. Criteo, Apac, Q3 2017. **Criteo Data, 11 Apac countries combined, retail advertisers, Q3 2017, Apps excluded.
Desktop
51%
Desktop
App
Mobile Web
49%
Mobile Web
26%
30%
44%
Share of transactions by environment for advertisers with a shopping app*
Download the full Q3 Review >
Advertisers with a shopping app generate 70% of transactions on mobile devices and 44% in apps.*
Shoppers in APAC are browsing and buying across all environments and more active on mobile than ever.
More Commerce Marketing Insights: Q3 2017 - Asia Pacific
Asia Pacific
%
70
Download the full Q3 Review
South Korea
EN +
KR +
Australia
EN +
South East Asia
EN +
Japan
EN +
JP +
Europe
Latin america
Asia Pacific
North America
middle east & africa
aSIA pACIFIC
Middle east & africa
europe
latin america
North America
www.criteo.com
To learn more about how the Criteo Commerce Marketing Ecosystem drives sales and profitsfor thousands of brands, retailers, and publishers worldwide, visit criteo.com/about.
About Criteo
Global Commerce Review Q3
North Europe
South Europe
Middle East & Africa
North East Asia
South East Asia
South America
00%
00%
00%
You can use this area to add supporting copy for this stat.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
94.6% of Spanish marketers used content marketing in 2016.
Lorem Ipsum
Top Three Headlines for North East Asia
North East Asia
94.6%
00%
00%
00%
You can use this area to add supporting copy for this stat.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
94.6% of Spanish marketers used content marketing in 2016.
Lorem Ipsum
Top Three Headlines for Northern Europe
North Europe
94.6%
00%
00%
00%
You can use this area to add supporting copy for this stat.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
94.6% of Spanish marketers used content marketing in 2016.
France, Italy and Spain
Top Three Headlines for Southern Europe
South Europe
94.6%
00%
00%
00%
You can use this area to add supporting copy for this stat.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
94.6% of Spanish marketers used content marketing in 2016.
Lorem Ipsum
Top Three Headlines for South East Asia
South East Asia
94.6%
00%
00%
00%
You can use this area to add supporting copy for this stat.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
94.6% of Spanish marketers used content marketing in 2016.
Lorem Ipsum
Top Three Headlines for South America
South America
94.6%